By viewing AdWords as a network of grey surveillance, we can analyze it not as a single source of Big Brother type surveillance, but instead as the hub of a network of surveillance like activities. Each of these activities may or may not amount to surveillance or have a significant, direct impact on the individual subject, but together they have potentially profound impacts on social discourse (and through that discourse on the individual subjects of surveillance).

Four teams of Michigan State University MBA students gave presentations on the Google AdWords campaigns they ran for Michigan nonprofits as part of a course called integrated marketing communications. At Google, the probram is called Keywords in the Curriculum.

"The Google perspective is that as the Michigan economy is transitioning, we feel we are equipping these soon-to-be-professionals with a set of skills they can deliver to the workplace immediately," said Jake Parillo, manager of Midwest Region communications and public affairs for the search giant.

Queries in many sectors weak: autos, real-estate, finance, etc. Real estate down year over year. Y/Y auto ad spend up, but not on financing side (consumers hit). Consumers cautious. This is the first time Google has acknowledged weakness. Revenue performa

more helpful stuff from perry

Hal Varian, Google’s chief economist, said that while the company sees a bit of softness in ads for areas like auto lenders and real estate agents, other areas that might be economically sensitive are holding up, such as ads for home appliances.

The first training class open to the public will occur April 11, 2008.

"In addition, we may continue to take steps to reduce the number of accidental clicks. These steps could negatively affect our near-term advertising revenues."

"The goal is to create a class of professionals who understand the Internet business ecosystem," said Bud Gibson, the EMU business professor who runs the course.

Pay-Per-Click Judo is doing more with less in Pay Per Click management. Pay-Per-Click runs on specific pressure points that can tell you all you need to know about the success or failure of your campaign.

Jon argues that Google has “no reason” to buy a Yellow Pages company. Actually there is a very good reason for Google to purchase a Yellow Page company: visitors coming through Internet Yellow Pages (IYP) sources have different behavioral characterist

a bunch of suggestions about how to do better ad placement of adsense ads on a site.

Google Ann Arbor is the new headquarters for AdWords, the company's advertising system and its largest revenue source. Most of the facilities' employees are AdWords sales and customer service representatives

A very comprehensive WebmasterWorld thread has advertisers sharing their biggest AdSense tips and tricks.

he word “splog” is starting to crop up a lot. What are splogs? Splog is short for “spam blog”, and is used to describe what is essentially a garbage website, put up for the sole purpose of either displaying ads such as Google’s Adsense ads, or f

With the Conversion Optimizer, this process is automated. You still pay per click, but instead of setting CPC bids, you simply specify a maximum cost-per-acquisition (CPA) bid for each ad group. The Conversion Optimizer manages your CPC bids for you, maki

Watch several Ann Arbor Googlers share a little-known fact about the local office and talk about why they enjoy working for the company. The interviews were taped in the Mackinac Island room at Google's downtown Ann Arbor office in September.

Google Print Ads was launched in July. With the service, advertisers choose a newspaper from a list of possible publications, according to criteria such as geography, circulation size, but also choosing which days of the week they’re bidding on and the

"When you hesitate to reach for your DoubleClick t-shirt this weekend, now's the time to put it on." Mr. Burnett echoed this sentiment to support the Michigan football team, given the tough times that have befallen them, saying, "Now's the time to be a fa

Sorry, Early Adopters
iPhone drops $200. Salvage yours
with free content at MOSH.

You gotta love the quality score, it’s mystery factor X, pretty much allowing us to get whatever number we want on the other end. It’s like simple algebra, and we googlers love maths. We could have just said “we’re going to take the most you are w

People familiar with the plan say Facebook wants to accomplish what Google Inc. did with AdWords, which lets anyone place ads next to search results by buying "keywords" online. It brought in the majority of the search engine's $10.6 billion in revenue la

The search results and ads are not active, so you can preview at will without accruing impressions or accidental clicks. Best of all, you can refine the results page by adding location attributes and values manually to the URL of the ad preview page. Opti

Peter Norvig: The core of what we do is still search and advertising. A lot of researchers are working on that. They're working to give better-quality search results and to match ads better. Another area of research is gathering more sources of informatio

Google Ann Arbor is staffed with only about 100 or so employees; a lot of the AdWords work is still done in Mountain View. But there are plans to increase the staff to 1,000 people and make Ann Arbor the headquarters for selling and servicing AdWords and

Susette Jaquette, the teacher in charge of the Community program, was thrilled. As a public magnet school, Community has felt the budgetary pinches common to Michigan schools. "We're always looking for new things," she says. "This (class) is certainly som

the state of banner ads in 2005

The high-tech ribbon-cutting for the Mountain View, Calif.-based online company brought out political leaders and featured tours of the funky, open office as well as demonstrations of Google applications. It also served as an opportunity to see many of

"google is doing the things we dreamed about ten years ago in the ad space"

What is a good click-through rate? A good CTR is one that makes your keyphrase profitable. On average, Adwords accounts will have a CTR around 2.0%.

daniel notices the deficiences in google base

valleywag's not so snarky take on doubleclick's effort to be an ad broker

just out of alpha

George Fulton, a University of Michigan economist, discusses the Michigan economy in the wake of the Pfizer closing.

It's still the cheapest advertising out there," said Daniel O'Neil, alchemist and analyst for Pure Visibility Inc. "It's unbelievable how cheap it is."

A Google spokeswoman declined to comment on the move except to say that employees are being transitioned into the new facility and that a grand opening is planned in the future.

The Ann Arbor, Mich.-based book retailer Borders won’t be the last of Amazon.com’s partners to fly the coop. The word on the street is that another one of their partners, one with cool and iconic television and billboard advertising has issued an RFP

I sent in my acceptance letter yesterday to corporate in California so it's official. After weeks of interviews, tests, writing samples, and background checks, they offered me the job. I will be starting work with them in early April in the bohemian, libe

Shally Madan wanted to work at Google so badly that she wore a Superman costume to her job interview at the company's new Ann Arbor office last Halloween. Waiting to grill her about a Cornell education and work at a California advertising agency was Grady

he interview with the recruiter at Google went well, and I passed the intitial screening. She told me that they were in the process of moving into the McKinley Building in downtown Ann Arbor that day.

video at the library

Each of your keywords should only appear once in your account. Having a keyword appear multiple times makes your account statistics difficult to interpret and indicates that your account structure could be improved.

The company is recruiting for its new AdWords office in Ann Arbor, which has hired about 50 people since it opened in September. It hopes to reach 1,000 employees within five years.

A recent Websitesofnote article cites the Google’s 50 most expensive ad words. The terms “Sell Structured Settlement”, “Sell Annuity”, “Structured Settlement” and “Cash Settlement” all made the top 50.

(Side note: I know there are a lot of questions that people may have about Google moving to Ann Arbor, the Ann Arbor office, or Google in general. If there is something specific that you'd like me to blog about, I am always open to ideas! Please feel free

perry marshall mp3 interview series. not quite a podcast, because you have to give up your name to get info (and you will get more marketing directed at you as a result)

competition from google, yahoo, msn

keyword research tool - thesaurus and related terms

panama ins and outs. good 10 pt checklist - should be expanded on

adwords management and how google changes affect it

on the use of trademarked terms in google adwords advertising

buying a competitor's trademarks for use in search engine marketing is OK, as long as you don't infringe a trademark in your actual advertisement

the impact of high or low landing page quality on ad costs and placement in the ad network

google adwords and google book search people at the aadl. add this to upcoming & arbor update calendar

With a slew of big-city newspapers on its side, Google sets out to reproduce the success of its online ad programs—offline