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vielmetti + advertising   133

SELLING RADIO by Susan Smulyan | Kirkus Book Reviews
"A drab, ax-grinding account of the broadcast industry's formative years in the US. "
radio  broadcast  history  advertising 
september 2011 by vielmetti
Why Google Dropped Groupon and Local Just Doesn't Scale - Advertising Age - Digital
The reason hyper-local stuff breaks all the time is because you have to have so many people on the ground.
groupon  advertising  hyperlocal 
december 2010 by vielmetti
Thorstein Veblen, Prescient on Today's Media - Boing Boing
The first duty of an editor is to gauge the sentiments of his readers and then tell them what they like to believe. By this means he maintains or increases the circulation. His second duty is to see that nothing is said in the news items or editorials which may discountenance any claims or announcements made by his advertisers, discredit their standing or good faith, or expose any weakness or deception in any business venture that is or may become a valuable advertiser. By this means he increases the advertising value of his circulation. The net result is that both the news columns and the editorial columns are commonly meretricious in a high degree.
via:gnat  veblen  media  advertising  editorial  journalism 
december 2010 by vielmetti
MediaShift Idea Lab . Saving Journalism, One Idea at a Time | PBS
We've become accustomed to a media world dominated by monopolies and oligopolies. So we -- and especially the paid journalists who remain in the craft -- tend to imagine that just a few big institutions will rise from the sad rubble of the journalism business.

That's not where it's going, at least not anytime soon. We're heading into an incredibly messy but also wonderful period of innovation and experimentation that combines technology and people and pushes great and outlandish ideas into the real world. The result will a huge number of failures but also a large number of successes.
advertising  business  journalism  future  newspapers  gillmor  media 
july 2009 by vielmetti
The Death of Print | Adbusters Culturejammer Headquarters
Relying on an advertiser-supported business model is archaic, not to mention dangerous. If it is to survive, the print industry needs to revisit the era when they answered to the reader. When they fought to bring down crooked politicians instead of fighting to clutch onto advertisers. As we can all see now, the advertisers were never loyal companions anyway.
journalism  advertising  print  the-late-age-of-print  newspapers  adbusters 
july 2009 by vielmetti
Mediactive » What Pays for Newspaper Journalism? Not the “Cover Price”
Cowell doesn’t mention that the advertising is the most important part of the financial equation in paying for journalism, not the cover price. It has been so for as long as he’s been a journalist. The word “Advertise” appears three times on this Web page (and “Advertisements” once), but not in Cowell’s column.
newspaper  journalism  advertising  money-its-a-gas 
june 2009 by vielmetti
Reinventing classifieds: MinnPost launches “real-time advertising” » Nieman Journalism Lab
In a phone conversation this morning, Kramer described the project as “an effort to move beyond banner ads,” which have proven lucrative for the site, but also limited. MinnPost charges, on average, $15 per thousand impressions for its display advertising, but because the ads are for local businesses, they’re only served to readers in Minnesota. (That’s one reason the CPM is so good.) As a result, the site had several weeks this spring when marketers’ demand for advertising space exceeded the site’s supply of local readership.
hyper-fricking-local  advertising  newspapers  ads  cpm 
june 2009 by vielmetti
Contemplating the Consumerist sale and the adpocalypse
In conclusion, the online advertising experiment in which so many of us have engaged is really only ten years or so old. Those who say that it's "mature" are not only mistaken, but they drastically underestimate what a true break the web is from the offline media that came before. We've had a few hundred years to learn to monetize print, over 75 years to monetize TV, and, most importantly, millennia to build business models based on scarcity. In contrast, our collective effort to monetize post-scarcity digital media have only just begun.
advertising  economics  trends  crash  marketing  attention  attention-to-irrelevant-details 
january 2009 by vielmetti
The End of Brand Advertising - Seeking Alpha
Don’t expect it to last, though. As the brands recognize that they are being bilked – rather, that there is at best a tenuous link between consumption of their goods and consumption of the free content they are sponsoring, they will be less likely to foot the bill. For the beneficiaries of free content, the internet is unraveling this whole ecosystem with unwavering speed.

If you are a media company, or a shareholder in a media company, there is a good reason to worry about what the next ten years hold in store. The enemy is not Google or the internet, but rather increased intelligence and analysis of advertising spend, which will irrevocably change the way advertisers allocate their dollars.
marketing  advertising  metrics  what-gets-measured-gets-killed  google  brand  via:vaguery 
december 2008 by vielmetti
Burst Media Study Reveals the Perils of Ad Clutter - MarketWatch
little surprise that cluttered pages have lower "quality scores" by whatever metric you want to measure. you would be surprised how much you can improve web pages with firefox + adblock plus, using it to remove logos, flash, and other non-advertising crap from sites. subtract, not add.
via:mcw  advertising  display-ads  clutter  design 
december 2008 by vielmetti
WebMetricsGuru » Automated Ads to figure out what your creative ought to be, plus more.
It is technology that could cause a shift in the advertising world. The creators and designers of ads have long believed that a clever idea or emotional resonance drives an ad’s success. But that argument may be difficult to make when analysis suggests that it is not an ad’s brilliant tagline but its pale-yellow background and sans serif font that attracts customers.
automation  creative  advertising  google  $goog  multivariate  testing  analytics 
december 2008 by vielmetti
Motorola, could you please tell your viral marketer to get out of our comments? - Boing Boing Gadgets
"Follow the money," they say, but in this case we don't have to, because all we have to do is follow the link. Motorola, if you could be so kind as to tell your viral marketer to fuck right off we'd sure appreciate it. Perhaps you could spend the money instead on making your phones something that people actually want to buy.
marketing  advertising  spam  boingboing  meme  motorola  viral  socialmedia 
november 2008 by vielmetti
Laurel Papworth -Social Networks
social media (mostly in the advertising sense) from Australia
blog  community  papworth  laurel  australia  socialmedia  marketing  advertising 
november 2008 by vielmetti
P&G's McConnell Not Sure Marketers Belong on Social Networks - Advertising Age - Digital
He cited research by Morgan Stanley showing cost-per-thousand rates on banner ads falling from $3 to $1 on average during this decade. And despite rapid growth of internet audiences in markets such as Brazil and China, he said, advertisers are able to pay CPMs of about 5 cents because of the even more rapid explosion of inventory there.
marketing  socialmedia  advertising  branding  race-to-the-bottom  whats-a-friend-worth-if-they-wont-click-on-your-ads 
november 2008 by vielmetti
Valassis CEO under pressure as company posts worst quarter - Crain's Detroit Business
He said the balance sheet showed OK numbers for July and August, but then business plunged 15 percent to 20 percent in September as the national financial crisis deepened.

“Small and large advertisers simply cut back, particularly at Advo,” Atorino said. “It caught management off-guard and Wall Street off-guard. How fast things return to some kind of normalcy is the question.”
valassis  advertising  marketing  the-late-age-of-direct-mail 
november 2008 by vielmetti
Tinotopia » Archive » Advertising Monopolies
This suggests an interesting hypothesis:

Consumers and businesses both are best served, in advertising, by monopolies or oligopolies.

And this goes double for classified advertising: every additional place that an advertiser has to buy space, and every additional place a consumer has to look for an ad imposes large costs on both the advertiser and the would-be consumer.
yellowpages  advertising  marketing  monopoly  oligopoly  to-the-winner-goes-the-spoils 
november 2008 by vielmetti
“Single?” Lawn Signs Conquer the American Landscape « The Metric System
Regardless of how you feel about Together Dating’s industry or its methods, you have to appreciate their tremendous, low-profile marketing machine and the data-driven technological infrastructure that supports it. This company brings in 8 solid figures of revenue every year using nothing but yard signs, some parked domains, and a firm grasp of the data that drives their growth. CEO Paul Falzone explained the importance of such data in a recent interview.
blog  internet  marketing  advertising  lawn  signs  affiliate 
november 2008 by vielmetti
Rough Type: Nicholas Carr's Blog: The Omnigoogle
Google differs from Microsoft in at least one very important way. The ends that Microsoft has pursued are commercial ends. It's been in it for the money. Google, by contrast, has a strong messianic bent. The Omnigoogle is not just out to make oodles of money; it's on a crusade - to liberate information for the masses - and is convinced of its righteousness in pursuing its cause. Depending on your point of view as you look forward to the next ten years, you'll find that either comforting or discomforting. This post draws on my article The Google Enigma, which was published last year in Strategy & Business.
google  internet  advertising  omnigoogle  information-wants-to-be-free-but-sponsored-by-advertising 
september 2008 by vielmetti
Chicago ''L''.org: Advertisements - 1920s Transit Posters
During the 1920s, the Chicago Rapid Transit Company commissioned the city's finest graphic artists to produce advertising posters that encouraged Chicagoans to use rapid transit for more than commuting to work. The images produced beckoned Chicagoans to the city's parks, museums and other urban spots, as well as to more bucolic destinations beyond the city limits. Curiously, almost none of the posters actually featured the "L"TM itself, only scenic views of the destinations. Although there seem to be no records of precisely how many posters were produced, what they advertised, and what images they consisted of, researchers think approximately 160 posters were produced for the Insull lines between 1921 and 1929.
design  advertising  chicago  transit  graphics  illustration  poster  el  party-like-its-192x 
september 2008 by vielmetti
Joblet: An exemplary online job service made in Japan | Asiajin
The Plant’s newest baby is called Joblet (online since September 2007 in English and Japanese versions). Joblet is a job vacancy advertising network aimed at changing the rules of the Japanese online job ad market, which is huge but has has one major flaw: The ads are almost ridiculously overpriced. This is where Joblet comes in.
job  joblet  advertising  recruiting 
august 2008 by vielmetti
Hunter S. Thompson / Fear and Loathing on the Campaign Trail / The New York Times > Books > Slide Show > Book Ads: The Golden Age, 1962-1973
This advertisement for Hunter S. Thompson's third book, “Fear and Loathing: On the Campaign Trail '72,” appeared almost 15 months before Richard Nixon resigned from office. It's hard to imagine an advertisement for an anti-Bush book, and there have been plenty, heaping this much stylish and bold-type contumely on our current president. And there's that split-fingered smoking style again — flip back to Edna O'Brien's ad. It's a hard look to pull off. Back in the golden era of book advertisements, when there was more glamour in publishing and everywhere else, it seemed like there were more people who could manage it.
books  advertising  party-like-its-1973  thompson  hunter  nixon  richard  president  politics  please-remake-this-ad-for-the-present-day 
august 2008 by vielmetti
Report Details - Internet Advertising > Borrell Associates, Inc.
on the changes underway in the yellow pages world
iyp  advertising  media  online  yellow-pages 
july 2008 by vielmetti
Many new ‘friends’ to be made online, but what about dollars? | csmonitor.com
Mark Brooks has placed ads on MySpace and has been “amazed” at the low response rate, even on large, well-placed ads. The veteran marketing consultant says the puny results were almost “unbelievable.”
moneyization  ads  advertising  myspace  google  socnet  socialmedia 
july 2008 by vielmetti
Google Deliberately Sells Fewer Ads And May Have Gone Too Far - Bits - Technology - New York Times Blog
Hal Varian, Google’s chief economist, said that while the company sees a bit of softness in ads for areas like auto lenders and real estate agents, other areas that might be economically sensitive are holding up, such as ads for home appliances.
varian  hal  google  adwords  advertising  markets  trends  goog  teh-googe  subprime-meltdown 
july 2008 by vielmetti
Design Observer - on the origin of the Miles character in thirtysomething
Seems there is a new character, Miles Drentell (note the spelling error), the new boss of Michael and Elliot at their new place of employment. He wears expensive suits, strokes a zen sandbox, and speaks in a terrifyingly snide, controlled monotone
advertising  history  television  thirtysomething  party-like-its-198x  memoir 
july 2008 by vielmetti
Streetsblog » Ad Nauseam: State Farm on the Humiliation of Biking to Work
Dear State Farm, please don't run anti-bicycle advertising.
advertising  bad-idea  bicycle  insurance  statefarm 
april 2008 by vielmetti
Futuristic Play by Andrew Chen: How NOT to calculate ad revenue
revenue = (dumb money * CPM(dumb)) + (smart money * CPM(smart)).
advertising  business  finance  marketing  metrics  party-like-its-2008  excess-baggage  spreadsheet-people 
april 2008 by vielmetti
Cover story: Blown away
As its popularity grew, a cottage industry began to develop called "search arbitrage." (On GeoSign, and how a Google change wiped out their business overnight.)
google  dotcom  fall  arbitrage  seo  advertising  canada 
march 2008 by vielmetti
First Nation in Cyberspace - TIME - 1993
"It's a perfect Marxist state, where almost nobody does any business," says Farber. "But at some point that will have to change."
oh-boy-did-it-change  internet  nethistory  party-like-its-1993  advertising  marketing 
march 2008 by vielmetti
Google 10K: Warns On Near-Term Revenue - Silicon Alley Insider
"In addition, we may continue to take steps to reduce the number of accidental clicks. These steps could negatively affect our near-term advertising revenues."
google  clickfraud  advertising  adwords  adsense  revenue  goog  teh-googe 
february 2008 by vielmetti
The Inconvienent Truth About Social Media Marketing
"Social media traffic does not monetize." or, how people with a limited understanding of the short term and long term value they are building mis-measure the long term strategic value of being in the center of a dense network
advertising  media  socialmedia  marketing  seo  eyeballs  party-like-its-1999 
february 2008 by vielmetti
The Coming Ad Revolution - WSJ.com
The new model creates a more trusted environment for reaching high-value, frequent purchasers, whether of airline tickets, electronics, clothes or other items. Where does that leave the less-frequent purchasers? Probably looking to their friends rather th
ads  advertising  agency  behavioral  facebook  futures  journalism  legal  newspaper  privacy  socialnetwork  targeting  tech  toread  trends  wallstreet  wsj 
february 2008 by vielmetti
Talking Back to Prozac - The New York Review of Books
As the product of a guild whose members seek payment for treating whatever complaints are brought to them, the manual must be biased toward overmedicalizing so that both doctors and patients can be served under managed care.
advertising  marketing  medical  medicalization  medicine  mentalhealth  pharma  review  toread 
november 2007 by vielmetti
Vacuum: Hotwire and Facebook Beacon
A copy of a customer service email sent from Hotwire in response to a complaint regarding Facebook's new Beacon advertising system.
hotwire  facebook  beacon  advertising  privacy 
november 2007 by vielmetti
Hotwire: Privacy Policy
Except as otherwise stated above, Hotwire will not disclose your personal information with any third party without your consent. (except that they will give it to Facebook who will beacon it to all your friends).
hotwire  privacy  policy  facebook  beacon  advertising 
november 2007 by vielmetti
Your Brand Is Not My Friend | Marketing Profs Daily Fix Blog
They don’t want to talk to you. They want to talk to their friends.
brand  facebook  media  socialnetworks  marketing  ad  advertising  socialmedia 
november 2007 by vielmetti
SNS,ソーシャルネットワーキング.jp(SNSに関する2000本以上の記事掲載)
i can't read all the japanese, but I see there's a lot of good stuff here. he's following me on twitter
advertising  *****  archive  blog  blogger  blogs  business  japan  social  socialnetwork 
october 2007 by vielmetti
How TACODA hopes to track the brain
TACODA Systems, the behavioral advertising company. As I mentioned in the previous post, they're trying to hook up Web surfers to a brain scanners.
tacoda  brain  advertising  ad  marketing 
october 2007 by vielmetti
Brand Autopsy
blog about branding
advertising  blog  blogging  blogroll  blogs  marketing  brand 
october 2007 by vielmetti
Details of hijacked 24/7 ad server emerge
Hackers have hijacked a server operated by Internet advertising company 24/7 Real Media Inc. and are using it to seed legitimate Web sites with ads carrying attack code, Symantec Corp. said Friday.
infosec  hackers  ad  advertising  security  24-7-real-media 
october 2007 by vielmetti
Short Guide about Adsense Channel Types
I'm trying to make better use of channels and here are some types I can think of *please add any others I might be missing or correct wrong ideas* as result this may be a good sort of guidelines for new adsense users too
google  adsense  channels  reporting  ad  advertising  analytics 
october 2007 by vielmetti
AOL to Cut 2,000 Employees, 20% of Work Force « GigaOM
I wonder, though, despite all the talk about being able to compete in the advertising business, if AOL really has what it takes to duke it out with more motivated rivals like Microsoft (MSFT), Yahoo (YHOO) and of course, big daddy Google (GOOG).
aol  advertising  platform-a  google  goog  yahoo  yhoo  microsoft  msft  jobs 
october 2007 by vielmetti
Forrester's Marketing Blog: Platform A: Too little too late for AOL?
My bet (reading into the New York City relocation) is that AOL is going after traditional advertising budgets with this effort. Its not moving to the Bay Area to spar with Yahoo! and Google over existing online ad dollars.
aol  platform-a  yahoo  google  ad  advertising 
october 2007 by vielmetti
How Madison Avenue Is Wasting Millions on a Deserted Second Life
Money Island: 136,000. Sexy Beach: 133,000. The Sears store on IBM's Innovation Island had a traffic score of 281; Coke's Virtual Thirst pavilion, a mere 27.
2007  advertising  community  failure  vrml-revisited  marketing  mmog  sad  secondlife  socialmedia 
october 2007 by vielmetti
Publishers Share Google AdSense Tips
A very comprehensive WebmasterWorld thread has advertisers sharing their biggest AdSense tips and tricks.
seo  adsense  optimization  ad  advertising  google  adwords 
october 2007 by vielmetti
Search Insider » Blog Archive » Is The Online Ad Industry Partying Like It’s 1999?
Today, the “doomsday scenario” goes as follows: sometime in the near future, Google misses badly on its quarterly earnings. The result is panic selling of Google, which casts a pall over the entire online ad business, restoring some measure of rationa
ad  advertising  google  teh-googe  party-like-its-199x  doomsday 
october 2007 by vielmetti
Google Hits Snag in Monetizing Orkut [SearchEngineWatch]
Lack of control over the content ads appear near has been an issue for advertisers, especially big-brand owners. Add to that the reported poor performanceof ads, along with the risk of offending the core audience by disrupting their user experience, and i
ad  advertising  performance  facebook  orkut  steve-ballmer  myspace  content-network 
october 2007 by vielmetti
Boom times for online ad sales reps - Oct. 2, 2007
A shortage of online advertising sales reps has led to bidding wars, lavish perks, and fat salaries, reports Fortune's Jessi Hempel.
advertising  startup  web  ads  sales 
october 2007 by vielmetti
OnTheAvenues: 6 Psychological Triggers That Will Make Your Visitors Buy From You
Commitment and Consistency, Reciprocity, Social Proof, Liking, Authority, Scarcity
psychology  commerce  reciprocity  authority  scarcity  manipulation  ad  advertising  marketing  triggers 
october 2007 by vielmetti
Google AdWords Help Center: What is the Conversion Optimizer?
With the Conversion Optimizer, this process is automated. You still pay per click, but instead of setting CPC bids, you simply specify a maximum cost-per-acquisition (CPA) bid for each ad group. The Conversion Optimizer manages your CPC bids for you, maki
cpa  cpc  adwords  google  conversion  conversion-optimizer  advertising 
september 2007 by vielmetti
Google sees Web search less exposed to mortgage woes | News | Market News | Reuters
"We have heard anecdotally from several advertisers that they are cutting their spending," Jon Kaplan, director of financial services advertising at Google (GOOG.O: Quote, Profile, Research), told Reuters. "People are cutting their budgets but (Web) searc
google  search  realestate  goog  teh-goog  advertising  jon-kaplan 
september 2007 by vielmetti
Americans giving up friends, sex for Web life - Yahoo! News
JWT, whose parent company is WPP, has come up with a new advertising category for people whose lives are so tied up with new technology. "We are calling them 'digitivity denizens,' those who see their cell phones as an extension of themselves, whose onli
internet  psychology  society  wpp  jwt  advertising  digitivity-denizens  wordie 
september 2007 by vielmetti
Who’s Afraid of Online Advertising? - Publishing 2.0
No, billions of dollars still remain in traditional media because the advertising industry has to go through its own transition page views are a terrible currency for media buying — this buying model, a holdover from Web 1.0, mirrors the familiar tradit
advertising  analytics  analysis  metrics  cpm  cpc  cpa  media-buyer-beware 
september 2007 by vielmetti
Google Adds Rounded Corners Option to AdSense Ads
The Google AdSense Blog announced two types of rounded corners. The first is "slightly rounded corners" and the second is "very rounded corners."
waiting-for-bsg-corners  battlestar-galactica  corners  clipped-corners  google  adsense  ads  advertising 
september 2007 by vielmetti
AOL (TWX) Randy Falco: Ad CPMs Dropping
AOL CEO Randy Falco confirmed yesterday that online ad CPMs are dropping, a trend that caused many of the leading publishers to post disappointing results in Q2. (Tacoda CEO Dave Morgan wrote about this here) As explained yesterday, the goal of AOL's new
ad  advertising  aol  twx  cpm  adcrash 
september 2007 by vielmetti
Analyst Trims Online Ad Estimate For Mortgage Crisis
1. Online ads will be less affected than other media / 2. Paid search will be less affected than display ads / 3. International will be less affected than U.S.
advertising  analysis  business  finance  gloom  doom  adcrash 
september 2007 by vielmetti
Silicon Alley Insider: Online Ad Recession Watch: Tracking The Signals
We continue to believe that we are likely nearing (or already in) the first stages of a cyclical downturn for advertising and the Internet sector--one that will affect not only start-ups and second-tier players but majors like Google (GOOG), Yahoo (YHOO),
online-ad-recession  blodget  henry  goog  yhoo  adcrash  advertising  business  economics  google  yahoo  trends  media 
september 2007 by vielmetti
It's Not a Lecture: An open letter to mommy-bloggers everywhere
You can't stand the fact that we bombard you with emails asking you to write about products, and we often don't take the time to even read your blogs to see if you might be interested.
advertising  blog  blogging  pr  women 
september 2007 by vielmetti
AATA to explore concerns over wrap-around ads
During a recent bus trip in Ann Arbor, Jim Rees noticed he couldn't read house numbers clearly through a shrink-wrapped advertisement on the Ann Arbor Transportation Authority's bus.
poke  jim-rees  aata  theride  bus  transportation  annarbor  michigan  advertising  ads 
september 2007 by vielmetti
Banner Blindness: Old and New Findings (Jakob Nielsen's Alertbox)
When you advertise through an advertising network, your ads will get fewer fixations than if you contract directly with the publisher for a specific placement and design your creative to fit that spot. As a result, you should bid less for network ads than
2007  advertising  banner  design  eyetracking  psychology  research  tracking  trends  ui  usability  ux  webdesign  webdev 
september 2007 by vielmetti
New Google Adwords Formula = Just Pay Us More
You gotta love the quality score, it’s mystery factor X, pretty much allowing us to get whatever number we want on the other end. It’s like simple algebra, and we googlers love maths. We could have just said “we’re going to take the most you are w
advertising  adwords  funny  ppc  seo  sem  google  quality-score 
august 2007 by vielmetti
Silicon Alley Insider: Will Mortgage Collapse Hurt Web Ads? Looks That Way
Will the mortgage collapse blow a hole in bubble 2.0? We're becoming increasingly persuaded that it will. Why? Because financial advertisers account for more than a third of all web advertising, and as the plunging share prices of investment banks clearly
mortgage  subprime  ad  advertising  finance  bubble 
august 2007 by vielmetti
Northern Illinois Advertising Federation
The Northern Illinois Advertising Federation is the ad industry trade association serving advertising creatives, public relations, marketing, and other communications industry professionals in and around Rockford, Illinois. Learn more about what we do and
rockford  illinois  advertising  adclub  a2ac  via:lgirard  pr  marketing  ad 
august 2007 by vielmetti
Plan59 > 1950s Art > The Retro Graphics Archive
nice collection of mid-century graphics
1950  ads  advertising  graphics  americana  awesome  mid-century  vintage  webdesign  portfolio 
august 2007 by vielmetti
Google AdWords Help Center: What is the Placement Performance report?
Google has always provided full online statistical, conversion, and financial reporting for the Google AdWords program. Now with the Placement Performance report, you can gain greater transparency about your campaigns' performance on the content network
google  content-network  placement-performance  ads  advertising  targeting  performance  mo-money 
august 2007 by vielmetti
Brian Kerr | Links for “Facebook: putting the social network to work”
link dump for facebook preso from bkerr
advertising  bkerr  change  leverage  promotion  via:bkerr  facebook  preso 
august 2007 by vielmetti
Microsoft to Offer Content Ads to All Advertisers
microsoft adds content network advertising. (do they have analytics that show conversion rates on a per property basis?)
ad  advertising  microsoft  msn 
august 2007 by vielmetti
SocialMedia
funding for facebook apps
advertising  agency  directory  facebook  hosting  networking  socialmedia  toread  widget  networks 
august 2007 by vielmetti
Facebook Gets Personal With Ad Targeting Plan - WSJ.com
People familiar with the plan say Facebook wants to accomplish what Google Inc. did with AdWords, which lets anyone place ads next to search results by buying "keywords" online. It brought in the majority of the search engine's $10.6 billion in revenue la
advertising  facebook  google  adwords  demographics  targeting 
august 2007 by vielmetti
BzzAgent
but not bzzzagent, which is a parked domain; didn't try all the z{2,10}agent combinations
behavioral  advertising  blogging  blog  internet  network  sem  seo  womm  wom  wordofmouth 
august 2007 by vielmetti
The Future of Search - Interview with Peter Norvig (KDnuggets News 07:15, item 30, Publications)
Peter Norvig: The core of what we do is still search and advertising. A lot of researchers are working on that. They're working to give better-quality search results and to match ads better. Another area of research is gathering more sources of informatio
search  google  peter-norvig  advertising  adwords 
august 2007 by vielmetti
313digital 2nd Annual Day At The Ballpark, September 26, 2007
Detroit Tigers vs. Minnesota Twins - Last Home Game of the Season!
313digital  events  detroit  media  advertising  tigers  twins  who's-your-tiger 
august 2007 by vielmetti
Silicon Alley Insider: News Corp. Interactive Sales Chief Barrett: Targeted MySpace Ads Launch This Month
Barrett talked to us last week about MySpace's new ad targeting program, FIM's performance compared to Google and Yahoo, and the limits of Facebook's marketing abilities. The news: profile targeting is in beta (as of two weeks ago) and will soon be expa
behavior  advertising  behavioral  bestpractices  datamining  financial  google  media  socialnetwork  statistics  strategy  web  analytics  myspace  newscorp  the-long-tentacles-of-teh-murdoch 
august 2007 by vielmetti
Playing the Angles: Working the online spread - July 1, 2007
One lucrative -- and controversial -- form of arbitrage is now going on in the online ad markets. It's known as "traffic arbitrage," and shrewd players are netting thousands of dollars a day exploiting the price differences among Google, Yahoo, Microsoft
arbitrage  advertising  buy-low-sell-high  seo  sem  didnt-this-kill-the-dot-coms-when-it-ended 
august 2007 by vielmetti
The Long Tail: Why I gave up on Second Life
Maybe, but I can only manage what I can measure. And in terms of things that I value, such as links, smart comments, traffic to my blog, etc, the SL appearance might as well have never happened. It didn't leave a ripple in the world I live in (AKA Real Li
adoption  advertising  failure  longtail  network  networking  secondlife  sl  there-is-no-there-there  tumbling-tumbleweeds 
august 2007 by vielmetti
FT.com / Media & internet - Online ads to overtake US newspapers
In the 2007 study, published on Tuesday, VSS forecasts that online advertising will grow by more than 21 per cent per year to reach $62bn in 2011, making it bigger than newspaper advertising, which is expected to total $60bn in 2011.
ads  advertising  classifieds  newspaper  newspapers  online  predictions  statistics  stats  at-war-with-the-snooze 
august 2007 by vielmetti
Papers losing real estate ads to online - Yahoo! News
What's worse is that a lot of that advertising may never come back to newspapers even if the real estate sector recovers. That's because a significant chunk of those advertising dollars are moving — you guessed, online.
newmedia  advertising  realestate 
august 2007 by vielmetti
Print Ads - AdWords - Google
google in print.
google  advertising  print  newspaper 
july 2007 by vielmetti
24/7 Wall St.: Why Facebook Is Worth $0
One of the dirty little secrets about the internet is that much of the advertising inventory is sold as remnants for well under $1 per thousand pageviews. The CPM that advertisers would pay to be on the front page of CNN Money could be closer to $40. But,
facebook  advertising  cpm 
july 2007 by vielmetti
Tech Trader Daily - Barron’s Online : Facebook Backlash: What If They Can't Sell Any Ads?
Douglas McIntyre, of 24/7 Wall Street, today has a post theorizing that the actual value of the company is closer to $0 than the $10 billion that some people are now using.
facebook  advertising  backlash 
july 2007 by vielmetti
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