"All sense but political sense says scrap the ill-judged generosity of spending £1bn a year so over-60s can travel free"

On the one hand: OMGWTF. On the other: Entirely predictable, and — I might add, with some justice — that in fact I called this one from twenty miles off. Via Tom Carden.

Includes, inter many alia, notes on OSCAR (Outdoor Site Classification and Audience Research) system (1985) providing "gross audience estimates for individual outdoor poster sites/visibility-adjusted audience estimates for each poster, based on visits to each of the available 67,000 poster sites to record physical characteristics...and vehicle and pedestrian counts at a representative sample of 600 sites."

Gorgeous ad: one century in two minutes.

BBC data visualization pr0n inna Stamen stylee.