Via Anne, useful mostly for the statistics & what they imply.

"Researchers have known for more than a decade that gender plus ZIP code plus birthdate uniquely identifies a significant percentage of Americans (87%, according to Latanya Sweeney's famous study)."

Here's my talk from dConstruct in Brighton a few weeks back. My goodness, I do go on. This is an absolutely sprawling talk! Check the tags for some idea of content.

Hte massive yes.