Hte massive yes.

Depressing article on jetBlue's shift from a clearly-articulated brand strategy to beancounting me-tooism, *just* on the cusp of what should be their triumphal move into JFK's iconic Terminal 5. Looks like we'll be flying Virgin America from now on.

Via the Varnelis. Yow!

Getting senior management to Feel The Pain. I approve, both in principle and of the specific way it's executed here. Too bad it doesn't seem to be changing anything at US Airways.

[this is good]

Scrumptious.

Hill on civil aviation and the crying need thereof for experience design

I do NOT like the looks of this. From the empty blah-blah-blah marketingspeak on the site, something tells me Sir Richard is going to regret licensing the name to these folks...can you say "brand dilution"? Of course, I could be wrong...

[drools]