tuning in while underway.

Engaged social users come to platforms like Buzzfeed and StumbleUpon to discover content to share with friends, family and colleagues. Together, we see more than 4 billion page views each month across a wide range of content types.

BuzzFeed and StumbleUpon see in practice a sharing behavior that mirrors the physical world and runs contrary to the marketing practice of seeking so-called influentials. Given the commonality of our findings and our shared belief that the future of media and online advertising is social, we combined our research efforts.

Our data show that online sharing, even at viral scale, takes place through many small groups, not via the single status post or tweet of a few influencers. While influential people may be able to reach a wide audience, their impact is short-lived. Content goes viral when it spreads beyond a particular sphere of influence and spreads across the social web via ordinarily people sharing with their friends.

At BuzzFeed, we looked at the 50 stories that had received the most Facebook traffic since mid-2007. A handful of these posts had millions of Facebook referrers, and even the smallest had nearly 100,000 Facebook views. But the median ratio of Facebook views to shares was merely 9-to-1.

This means that for every Facebook share, only nine people visited the story. Even the largest stories on Facebook are the product of lots of intimate sharing -- not one person sharing and hundreds of thousands of people clicking.

recommended by @eirepreneur for managing the fire hose of #edchatie #ictedu

especially for those who avoid G+

Where CU Meets SM

Bernie Goldbach on Twitter.

via @jangles

needs more coffee

multimedia plus pixel art

where Pixel Art will hang

tedrubin

hat tip @michaelwalsh

#litsm

Curation is an upper level skill set.

from Socialbakers

excellent @ginatrapani work

the ultimate geocache

it's like a Golden Pages for Google Plus

#litsm

Tracking amplification.

if only State-funded websites offered APIs and RSS.

forward thinking by Chris Messina. #litet

bookmarked The Filter Bubble:

an example of frictionless sharing.

understanding a paradigm shift in social media sharing

bookmarked The cost of residing on Facebook: measured in time and opportunity.

bookmarked My Name Is Me: you need freedom to choose the name you use 

#litac

bookmarked Find tweeple on G+: #litsm

bookmarked Engagement on the three social networks:

thinking of gracious @darraghdoyle

bookmarked Google takes a Bold Step Forward in the World of Social Photo Sharing:

Before the Paintingtour

bookmarked Social Networking Sites and Our Lives: another Pew Report you shouldn't ignore

probably the most social thing Google has done.

the enemy of contemplation

My daughter is changing the face of education.