‘The job of serious web developers today is to ignore the siren call of Facebook, Twitter, Apple, Adobe, or any other comers that would define the parameters of the web for them, and instead build the best experiences possible.’

Good stuff.

Useful.

If you have the right application, it can really take off over FB. iLike also have a nice, simple overview screen showing their important metrics.

All a bit creepy.

Social sites can be profitable.

‘Find the next thing you’ll love through the recommendations of real people.’