The Canon PowerShot G1 X may look like the company's existing G-series compacts, but is a very different prospect. It's a large sensor camera with a flexible 28-112mm-equivalent, 4x zoom lens and extensive manual controls. The company says it sees it as a camera for photographers who already have a high end DSLR such as a 5D Mark II or 7D, but at a price of $799, we think it'll appeal much more widely than that. After repeated waves of cameras aimed at point-and-shoot upgraders, it's heartening to see a camera really living up to the billing of a 'serious compact.'

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This is some beautiful new video from the EF 8-15mm f/4L Fisheye USM
– and tho I can’t figure out how to ‘borrow’ it from the Canon site so you can see it right here, you’ll want to see it anyway. There’s also a behind the scenes video to show you a bit about the shooting of the commercial. Oh, and yes, they shot it with the Canon EOS 5D Mark II (reviews) and the Canon EOS 7D (reviews).

Skip over to the Canon site to see it!

Snap from the Canon site - click the image to view the videos

Thanks to @KarlHab for the tip!

Blogger’s Disclaimer: yup – Canon is a planet5D sponsor.

(Photo credit: snap from the video)

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Have you seen the recent viral ad from Levi’s of a guy walking across America wearing Levi jeans? Pretty simple, but pretty cool. [Maybe the walking thing was inspired by this similar concept in Toronto?]

Anyway, this video here shows us how they pulled it off using just one camera, a tripod, 14 days, a few thousand photos, a few thousand miles, a protractor, a string, and a bit of math. Sign me up.

Their final piece is after the jump – well worth the watch. Click ‘continue reading’ below

Though this would generally just warrant a mini-porn post, the sheer magnitude of this lens porn is astounding. Ya see, Canon is celebrating their 40 Millionth EF lens in production. Along with the press release, Canon included this drool inducing image of the entire EF lens line at high resolution. Try not to drool all over your keyboard folks, I know I did. Press release after the jump…

Canon celebrates production of 40 million EF lenses

TOKYO, April 23, 2008—Canon Inc. today announced the achievement of a new lens-production milestone as production of the company’s EF lenses passed the 40-million mark.

Production of interchangeable EF lenses for Canon EOS-series AF (autofocus) single-lens reflex cameras began in 1987 at the company’s Utsunomiya Plant.
Canon commemorated the production of its 10 millionth EF lens in August 1995, its 20 millionth in February 2001, its 30 millionth in January 2006 and, a mere two years and three months later, has now surpassed the 40-million-unit mark.
This achievement reflects users’ high level of satisfaction with the innovative technology and quality offered by EF lenses, as well as with Canon’s marketing operations and service.

Canon’s proprietary EF lens, born in March 1987 along with the EOS SLR camera system, marked a new direction in the future of AF systems and soon garnered attention for its use of a large-diameter fully electronic lens mount and an internal autofocus motor.
In November of the same year, Canon introduced the industry’s first*1 Ultrasonic Motor-powered lens: the EF300mm f/2.8L USM. In September 1989, the EF50mm f/1.0L USM, featuring the world’s largest aperture*1 of f/1.0, was launched, and in September 1995 the EF75-300mm f/4-5.6 IS USM, equipped with the world’s first*1 Image Stabilizer to compensate for the effects of camera shake, made its debut.
Further, in December 2001, Canon introduced the world’s first super telephoto lens to employ a diffractive optical element for camera lenses*1: the EF400mm f/4 DO IS USM. Canon’s EF lens lineup, through the incorporation of innovative technologies, has consistently led the industry.

In conjunction with the launch in September 2003 of the highly acclaimed EOS Digital Rebel/EOS 300D SLR camera, Canon expanded its EF lens lineup with the introduction of the EF-S series of lenses, optimized for use with digital SLR cameras that incorporate APS-C size image sensors.

Canon’s current EF lens lineup comprises more than 60*2 models, the most extensive selection*3 in the industry.
The company’s diverse range of EF lenses include standard and super-telephoto zoom lenses, Image Stabilizer-equipped lenses, large-aperture lenses, macro lenses, and TS-E lenses, which include a special tilt-shift mechanism that permits the manipulation of image perspective and distortion.
The comprehensive product lineup effectively caters to the wide-ranging needs of a broad user base, from novice photo enthusiasts to advanced amateur and professional photographers.

This spring, Canon will be adding two new high-performance L-series telephoto lenses to its lineup: the large-aperture EF200mm f/2L IS USM, and the super-telephoto model EF800 f/5.6L IS USM, the world’s longest focal length lens*3 to feature an Image Stabilizer system.

Looking to the future of the total EOS system, including EF lenses, Canon will continue to promote technical innovation, from optical design to electronics and production engineering, with the aim of contributing to the creation of a new photo culture through attractive products to satisfy the needs of all users.

Story originally found via The Digital Picture… my all time favorite Canon information and equipment review site. Original Canon release can be seen here.

Canon raises the stakes in the professional photography market with the launch of the 21 Megapixel, 5 frame per second EOS-1Ds Mark III. Delivering 14-bit depth resolution from a newly developed 35mm full frame CMOS sensor, Canon’s new flagship digital

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