More and more US households use broadband internet, but cut their TV subscriptions and switch to free broadcasts only. Now that doesn't necessarily mean that TV is over, but it certainly indicates that consumers use different channels to get their TV series shots.

While TV consumption is on the rise, increasingly people don't watch TV exclusively anymore. (As if they ever did.) 40% of tablet and smartphones owners use their devices while watching TV. That's almost half - broadcasters better take that into account when planning their programming.

ARD ZDF Onlinestudie 1997-2006