In a few years, we might look at the last holiday season and mark it as the breakthrough point for tablets and ebooks: In the US, tablet and ebook ownership each nearly doubled from mid-December to early January from 10% to 19%. The share of Americans who own at least one of these devices is now at almost a third. From kinda-niche to full-on mainstream in 3 weeks.

While TV consumption is on the rise, increasingly people don't watch TV exclusively anymore. (As if they ever did.) 40% of tablet and smartphones owners use their devices while watching TV. That's almost half - broadcasters better take that into account when planning their programming.

“In the next six months, we plan to market a tablet of the highest quality", says Google chairman Eric Schmidt. So far, real alternatives to the iPad have been rare, or rather non-existent. Let's see if Google can pull it off.