Japanese apparel producer UNIQLO shows how brands can add both value for, and touchpoints with, their customers. In this case, they built a gorgeous multi-platform wake up app that pulls in live ambient data to create customized wake up ring tones.

Facebook is extending to new platforms, namely TVs and cars. These announcements around CES is an indicator of ever-increasing overlap of some so-far largely separated spheres. Publishers and broadcasters have long been looking into getting their products ready for Social Primetime. More recently, the automotive industry has realized that the cars they build should be made a platform - CarOS, so to speak. Getting a slimmed-down version of Facebook on your Mercedes Benz is one early step into that direction.