thewavingcat + marketing 31
There is No ROI in Social Media Marketing | Copyblogger
december 2011 by thewavingcat
"People who use the term ROI see marketing as something to buy.
But smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease."
3wlike
ROI
social
media
advertising
marketing
socialmedia
But smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease."
december 2011 by thewavingcat
Logic+Emotion: Influence Ripples + Social Media Fragmentation
september 2007 by thewavingcat
By now most of us wouldn't argue that the media landscape has been fragmented. In the old days if you wanted to communicate something—you had a few choices. A marketing campaign fueled mostly by television, magazines and newspapers. You had all the usua
socialmedia
fragmentation
socialnetworks
marketing
wordofmouth
september 2007 by thewavingcat
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