thewavingcat + consulting   26

The KJ-Technique: A Group Process for Establishing Priorities
Back in the late 1970’s, the US government commissioned a study to look at effective group decision making. In the study, they asked 30 military experts to study intelligence data and try to construct the enemy’s troop movements.
resources  academic  groupdecisionmaking  groups  consulting  techniques  workshop  research 
october 2007 by thewavingcat
Prospero: Social Media ROI - Survey Results
Last month we sent out a survey to our customers and prospects about the latest social media trends. We have been pouring over the results and I want to start to release them this week with a discussion of measuring social media.
socialmedia  socialmediameasurement  socialmediaROI  evaluation  consulting  web2.0  blogging  corporateblogging 
october 2007 by thewavingcat
disambiguity - » Why collaborative research analysis rocks out.
These days when I’m doing any kind of user research, rather than going to my secret consultant place and doing that consultant magic that results in a presentation of research findings, I much prefer to get into a big room with clean walls and several h
technique  howto  resource  TheGoodGuys  consulting 
october 2007 by thewavingcat
The Future of Microcontent and Hyperlocal Media : [chrisbrogan.com]
microcontent and hyperlocal media. I believe that these two segments will become the leverage point where people can create meaningful content, and where media can remain social, useful, personal, and impactful.
microcontent  micromedia  hyperlocal  media  news  TheGoodGuys  consulting 
october 2007 by thewavingcat
Analyzing Failure Beforehand - New York Times
“A pre-mortem in a business setting comes at the beginning of a project rather than the end, so the project can be improved rather than autopsied,” Mr. Klein explains in The Harvard Business Review. In the pre-mortem, company officials assume they hav
strategy  business  technique  howto  resources  article  pre-mortem  webstrategy  consulting 
october 2007 by thewavingcat
Web Strategy: The Three Spheres of Web Strategy (and the skills required)
What’s a Web Strategy? It’s the balance between the three spheres for effective long-term planning of a website. This person is a hybrid of a few roles, and may have emerged from any of the following spheres. A Web Strategist is responsible for the lo
webstrategy  web2.0  strategy  socialmedia  corporate  corporateblogging  consulting 
august 2007 by thewavingcat
The Experience Studio [Juan Ruiz]
Juan Ruiz: The experience is built on concepts such us: User Centered Design, Experience Architecture, Information Architecture, Usability and Web Standards.
userexperience  consulting  TheGoodGuys  Sydney  Australia  freelance 
august 2007 by thewavingcat
Web Strategy by Jeremiah » 10 Social Media Strategies for the Fortune 1000 Corporations
Jeremiah Owyang: "I’m noticing a trend among corporate conversations in the area ofSocial Media, this post below helps to summarize the current issues in the industry, and includes my Web Strategy recommendations."
web2.0  howto  resources  socialmedia  socialsoftware  socialnetworks  business  consulting  media  blogs  advertising  strategy  webstrategy 
june 2007 by thewavingcat
Groundswell (Incorporating Charlene Li's Blog): Forrester’s new Social Technographics report
Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of rel
Analysis  article  research  report  socialmedia  socialsoftware  socialnetworks  statistics  visualization  visualisierung  consulting  graphics  consultinggraphics  reference  blogging  web2.0 
june 2007 by thewavingcat

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