just doing enough to engage a target audience.

the usual story of fucking up and learning the hard way.

they can, no they can't, no they can...

interesting thoughts on local tv and particularly classifieds. I dissed ultra local tv at the BBC for years believing that news on that scale was not viable mainly due to cost of editing and admin (rather than the video which as we know is for nothing). however, classifieds may make it economically viable - if only a way to search and scan video were do-able. Looking fwd to their 4IP win - Talk Local

though www can innovate radically at an org and practise level. ISO is hardly disruption. real shame.

ITV's scatter gun mobile strategy - going to try and lot of things and see what sticks.

The framework for how to do UXD. Explains what you to do and what you need to deliver...

Great presentation from etech06 about applying gaming mechanics to wider context of the net.

Not particularly inventive, this. I mean "Support short session times of 10-15 minutes as well as longer. " Useful...

I;m kinda surprised by jon's take on this - I thought he'd be in the long tail economics camp with regard to the text based adwords model. odd. but more interesting and thought provoking for all that.

"Build to think’ is a pretty fantastic way of incapsulating that thought. And it’s cheaper than thinking now" Jones spins sense

Social networks as a distribution channel and as a feedback loop for the Russian arm of the BBC world service. Interesting as I understood SUP [who bought LJ from sixapart] were a bunch of criminals with govt connections!!

for all good reasons and most importantly because they work closely with their audience already and have great feedback loops. the apple example is more interesting... but they have super strong brand and service support.

I'd like to say I'd read all this but frankly it would take a week. something to digest over the weeks ahead as on first pass it's a rare view into 'cutting edge' business - web strategy made real.