“There’s great opportunity here to create an ecology of services embodied as robust, valuable, exciting new tools with focused, limited functionality, tied together with item-level identification and wireless networks. Whole classes of things that can enrich our lives and bank accounts are now possible thanks to the way ubiquitous computing interweaves services and devices at an intimate, everyday level….

All this web stuff is going to look like a picnic compared to the horrors that will be dealt to the agency and media businesses when every product has a communications channel built right in. And I suspect it's a channel that most brand-owners will feel a lot more comfortable with. Marketing/advertising was always a necessary evil for most businesses. And Something bolted onto the culture. And they've never liked ITV. And having to do all this social networking stuff gives most of them the willies. But integrating communication and information into the product is something they can get behind quickly and easily.