a set of ideas to create online interest...

more on c4s Battlefront

aha. I like the "rule breaking" bit...

£50m. That should provide some incentive... now for the scramble.

an insider in the C4 newsroom twitters about the behind the scenes action. Deconstructing the news? not quite, but gives you some sneaky titbits of information. Love the phrase "always inside, ocassional insight"

C4 Education as part of their revamp of their strategy are going to be moving their focus from tradition TV broadcast and begin commissioning cross-platform projects such as ARGs. This post is a good summary of where games fit in with education and 'info

which only play in myspace profiles but you can embed 'em. be nice if you could also display dynamic scores amongst friends and wider net. that'd be cool. it potentially opens up simple game genres to more complex narratives too...