"88% of searches for the top 2,000 search terms in the UK were branded in nature, up from 81% in 2007 and 66% in 2005."

I;m kinda surprised by jon's take on this - I thought he'd be in the long tail economics camp with regard to the text based adwords model. odd. but more interesting and thought provoking for all that.

come together. good brand role and use of social media. wonder how it was seeded and how they use the media to effect some change a la mysociety?