measure performance. brilliantly simple. it's like the 'markets', you know FTSE, AIM info taken to the ordinary world of consumables. Love it. More!

Bryman's Bible. Very practical and extremely comprehensive text by Bryman on how to conduct social research. Relevant for both qual and quant and is very up to date.

Steven Johnson's believes that popular culture is contrary to popular belief, making people smarter. He focuses on not that content of say video games, tv programs, but on their form. The narratives that these mediums take are far more complex to follow