In order to lazy load nonessential content on BostonGlobe.com without introducing access barriers, we developed a simple, markup-driven “Ajax-include” pattern that enhanced certain links on a page by including a fragment of content from a URL related to their linked resource. For example, the header of BostonGlobe.com contained a link to the Weather section of the website, and that same link is also used as a marker for including a fragment of content from that section that is used to create a weather widget.