"Esquire's sexy starlet is the hoax with the most"

Now THAT'S fame.

"The evolutionary theory of celebrity does not begin to explain Paris Hilton mania for one reason: people hate the woman"

It'll be interesting to see if endorsement can shift clothes without a huge brand markup. Early word is that it's selling fast

A sad way to go

Smart marketing. Who doesn't want to hear that they're 49% like Brad Pitt?

Interesting to see if this marks the beginning of a wider revolt against star power

A profile of Grigory Perelman, who's just turned down the Clay prize for his proof of the Poincaré conjecture. He might not want his Fields Medal either

Bill Bailey [sums up] weirdly mixed British attitudes to bling-glitz: "We have this strange conflict, where we simultaneously say 'I want to be you' and 'Who do you think you are?', leaving us with a strange loop of 'Who do you think I want to be?'"

Tussauds replaces the London Planetarium with what sounds like the most asinine attraction ever built