It produces an expanding range of videos, using acting, writing, and technical talent which is on hand and almost all of which is under 30 (that is, cheap talent), with Diller’s company, IAC, owning all the rights. Likewise, Diller has just joined with former NBC head and reality-TV impresario Ben Silverman to create a company which, Diller says, “returns the media model to the 1950s”—when sponsors, such as Procter & Gamble with soap operas, underwrote (and often owned) the shows.