American Airlines Web Site: The Product of a Self-Defeating Design Process | Design & Innovation | Fast Company
july 2009 by spazowham
But the overriding weakness, which design thinking makes manifest, is that good design is necessarily the product of a heavily centralized structure. Great design at places such as Apple isn't about "empowering decision makers" or whatever that lame B-school buzzword is. It's about awarding massive power and self-determination to those with the most cohesive vision--that is, the designers. Those are the people with the best idea of what customers want. That's the essence of "design thinking." If you were to summarize just how ugly--and self-defeating--the alternative can be, AA's Web site would be a smoking gun.
design
writing
july 2009 by spazowham
FM 100 Hue Test
october 2008 by spazowham
My score: 32. Shing: 4. Have Shing retake in 8 years.
design
color
october 2008 by spazowham
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