Pinboard: bookmarks for sogrady tagged 'marketing'

for those open source projects that believe that marketing and public opinion don't matter to their projects (i.e build it and they will come), i present evidence to the contrary. kudos to Donnie for his excellent work to date.

gentoo pr donnieberkholz opensource marketing
february 2008 by sogrady

copy to mine

Marketers: Experiment Like Google - Advertising Age - Digital

"Marketers who are doing best are trying, they're beta [testing] all over the place, they see what works and they build on that." - couldn't agree more. the shotgun approach is highly recommended in this day and age, though checked w/ metrics.

advertising business google marketing experimentation via:david
january 2008 by sogrady

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Is Gentoo in crisis? [LWN.net]

timely commentary from Donnie on the current state of the Gentoo distribution. everybody interested in developer communications should read it. it's because of this that i always find it amusing that developers detest marketers so much.

donnieberkholz marketing communication community gentoo linux
january 2008 by sogrady

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Customers hate you - Business Filter - Boston.com

"A new report shows that about 62 percent of Americans say companies 'don't care much' about their needs. That's up from 52 percent in 2004."

customers customerservice marketing customerrights
december 2007 by sogrady

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KnowTheMusicBiz.com - HOME

need to check this out in more detail, but it seems what Mr. Rose and co have put together is likely to be of interest for artists

business community marketing music research
november 2007 by sogrady

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Comcast Must Die - Advertising Age - News

"Traditional marketing no longer works. The most important marketing vehicle right now is the consumer. Things have pretty much gone bottom up at Dell."

comcast dell marketing bottomup consumer via:david
november 2007 by sogrady

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Verizon Reimburses 1 Million to Terminated EVDO Customers : EVDOinfo.com

"Since April of 2007, Verizon Wireless has voluntarily ceased cutting off customers based on their data usage and no longer prohibits common internet uses." - how kind of them. i liked Verizon's coverage, but good lord are they consumer unfriendly.

verizon evdo unlimited deceptive marketing wireless broadband
october 2007 by sogrady

copy to mine

Once More unto the Breach: Microsoft Messaging on Patents and Open Source Software

better piece than mine on patent messaging, marketing and so on

microsoft ibm sun patents marketing messaging ip R&D legal litigation
june 2007 by sogrady

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The Futurist » Blog Archive » Shiv Interviewed

"I know that we have a lot of A&R people from record labels who pay attention to the bands that we playlist who are unsigned." - good thing WOXY will be shut down by the absurd new royalty scheme; wouldn't want new bands to have a venue, would we?

music woxy.com marketing exposure
may 2007 by sogrady

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Zend Technologies » Blog Archive » Marketing Teachers

Mark's marketing recommendations and thoughts on the impact open source has had

MarkDeVisser zend php marketing opensource
march 2007 by sogrady

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The HBR List: Breakthrough Ideas for 2007

James is right; the notions of influentials here are very aligned with mine and other folks thinking re: triangulation

via:James harvardbusinessreview influencers authority marketing momentum bottomup grassroots
february 2007 by sogrady

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Schneier on Security: Non-Terrorist Embarrassment in Boston

To advertise..."Aqua Teen Hunger Force," the network put up 38 blinking signs (kind of like Lite Brites)...The Boston police decided -- with absolutely no supporting evidence -- that these were bombs and shut down parts of the city. - Schneier's right

schneier cartoonnetwork boston security theater terrorism marketing guerilla
february 2007 by sogrady

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Photo Matt » Chevy Nova

"The story about the Chevy Nova not selling well in Mexico because its name meant “no go” is completely false." - all the good ones are, it seems

marketing false myth mullenweg
february 2007 by sogrady

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A Happy Ending For That EBay Bears Lady - Deadspin

interesting guerilla marketing from Axe to get the eBay girl i linked to last week to Miami for the Super Bowl - they'll definitely get some (sort of)free and favorable press out of it

eBay marketing axe superbowl
january 2007 by sogrady

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BumpWorthy.com - adult swim bumps

outSTANDING - all the adult swim bumps indexed and transcoded to Flash; more on this later

adultswim cartoonnetwork bumps advertising marketing culture guerilla
january 2007 by sogrady

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That’s Gratitude | alexking.org

can't really get my mind around this; Alex is supposed to help Anubis Marketing for free...why, exactly? unbelievable demonstration of arrogance and ignorance from Anubis here

king anubis Marketing bad behavior opensource support ignorance
december 2006 by sogrady

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A second thought on Second Life at Churbuck.com

"Until then, Second Life feels eerily similar to Prodigy, a 3D walled garden." - more thoughts from David on Second Life

secondlife virtual reality 3d marketing walled garden aol prodigy
december 2006 by sogrady

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Who thinks Second Life is a smart move for marketers? at Churbuck.com

David is not a big fan of Second Life from a marketing perspective

churbuck marketing lenovo secondlife
november 2006 by sogrady

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Joyeur: Stuff I came across during the last week in October

"Because I actually think of us as an emerging platform company. By the way, don’t ever “pitch” a 'platform'." - more on this later

platform joyent bingo marketing
november 2006 by sogrady

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James Governor's MonkChips: We'll know Apex is Real if AppExchange starts making money for partners

i meant to link to this before, but i couldn't agree with my colleague more here: it's all about incentive, remember, and money's the big one if you're evangelizing a platform

incentive redmonk marketing apis salesforce.com apex
october 2006 by sogrady

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MOLDY CHUM: My Name is Luca

blogging works for TU

blogging tu non-profit community marketing
september 2006 by sogrady

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should OSS care about the late majority/laggards

debate of how much attention those behind the bleeding edge deserve

lifecycle opensource strategy upgrade marketing
june 2006 by sogrady

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The Real Story about Linux on Sun’s SPARC

HP responds to Linux on SPARC: with all due respect to my ex-colleague Jonathan, I don't agree - as for fact #1, they obviously haven't read my analysis of Ubuntu

opensource hp linux sun competitive positioning marketing
june 2006 by sogrady

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» T2000 Blog Reviews | Paul Murphy | ZDNet.com

is this is a look at the future of technology marketing? in one sense, yes

marketing technology cluetrain t2000 giveaway sun niagara bottom up developers
may 2006 by sogrady

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10 Stupid Mistakes Made by the Newly Self-Employed

interesting; some of these definitely resonate with me

howto startups entrepreneur self-employed selfhelp productivity useful marketing
may 2006 by sogrady

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Log for January, 2006

"What does the business or project do, for whom, in what context?" - interesting thinking, as always, from Havoc

pennington christensen gnome focus marketing purpose-brand kiss simplicity
january 2006 by sogrady

copy to mine

NPR : To Generate Buzz, Clap Your Hands on the 'Net!

one of my favorite new bands leverages the interweb to get their message out, without having to work through the RIAA. love it.

clapyourhandssayyeah indie marketing npr online social internet riaa
december 2005 by sogrady

copy to mine

Adrants ‽ Weblog Advertising Yields Audi Dramatic, Cost-Efficient Results

wow - "29 percent of traffic to an A3 promotional website came from on half of one percent of the budget." (via Josh)

advertising blog marketing
october 2005 by sogrady

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The Long Tail: The Long Tail of software (part 2)

great post on the Lont Tail of software - couldn't agree more

business marketing software web2.0 longtail
september 2005 by sogrady

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Creating Passionate Users: You ARE a marketer. Deal with it.

great post from Kathy Sierra (via Mike)

sierra passionateusers advertising marketing sales cluetrain
september 2005 by sogrady

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BLOG means "Better Listings On Google" (by Jeremy Zawodny)

yes it does ;)

blog google marketing
september 2005 by sogrady

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OpenSolaris Forums: Great idea - and an opportunity for ...

interesting back and forth on community marketing vs traditional marketing and how they relate (via Grisanzio)

grisanzio community marketing opensolaris developers engineers Cluetrain
august 2005 by sogrady

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Erwin's StarOffice Tango

way to go Erwin; let me know if there's anything we can do to help

tenhumberg odf opendocumentformat marketing
august 2005 by sogrady

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Can software have opinions? (Loud Thinking)

reminds me of my mantra - "tell people what you don't do, as well as what you do"

design programming simplicity marketing reality honest
august 2005 by sogrady

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Feedster (sf) :: RSS Search Engine

i know i said i didn't care about these things, and i don't, but that doesn't mean i'm not psyched when someone i know gets on one. congrats Alex - #104!

blogging feedster popularity rss technology marketing media
august 2005 by sogrady

copy to mine

Life is Just a Tire Swing

it's not just Sun, unfortunately; i'm getting the same spam from Buzztone - it's a shame, b/c it's a good cause

buzztone marketing spam live8
june 2005 by sogrady

copy to mine

Treehugger: Interview with Seth Godin

the always interesting Seth Godin on how to market environmentalism

ecofriendly green godin marketing environmentalism
june 2005 by sogrady

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Symphonious ‽ This Is Why I Hate Marketing

another Kool-Aid call on Scoble

Scoble kool-aid marketing
june 2005 by sogrady

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The Submarine

Paul Graham on the PR world; as an aside, i'm going to actively fight the "suits are back" nonsense wherever i can

graham pr suits advertising marketing
april 2005 by sogrady

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Jeffrey McManus: How Not To Sell Me Crap

very funny sales primer (i agree with it all)

sales marketing hard-sell
april 2005 by sogrady

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Opinions from PC Magazine: The Microsoft Marketing Myth

interesting thoughts about Microsoft's marketing prowess - or lackthereof - from Dvorak (via Scoble)

Scoble dvorak marketing rss microsoft
february 2005 by sogrady

copy to mine

AP Wire | 01/16/2005 | High-Tech Marketing May Confuse Customers

despite the fact that i occasionally use these words, i hate them - this is spot on (via Lark)

marketing scalable solutions buzzwords
january 2005 by sogrady

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Seth's Blog: How to Sell Anything To Anyone

what sells - product or marketing? who knows, but good products sure don't hurt

marketing sales hype
january 2005 by sogrady

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Adding to, but not Perverting the Beta Process

some thoughts on the MS beta process from an MS employee

microsoft beta testing sqa marketing visualstudio
january 2005 by sogrady

copy to mine

Sun names new communications exec | CNET News.com

exec changes at Sun: Andy leaving, Ingrid moves up - both sharp foks, but Andy's a loss for Sun

sun executives orgchart lark vandenhoogen marketing
january 2005 by sogrady

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The Doc Searls Weblog : Tuesday, December 14, 2004

Doc on the language of consumers, content, etc. i agree, but i think sometimes an abstraction or conversational shorthand is a necessity, not a convenience

searls consumer content language marketing
december 2004 by sogrady

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Scobleizer: Microsoft Geek Blogger

Scoble on corporate blogging

scobel blogs marketing
october 2004 by sogrady

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Crossroads Dispatches: Evangelism is Dead, Long Live Conversationalists

the value of participatory conversation; evangelist or conversationlist?

architecture-of-participation cluetrain conversation conversationlist evangelist marketing
september 2004 by sogrady

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