I didn't really get this when I first found it. But this helps.

The key here is that Social Learning and Gameification are pretty much about the same thing: transmedia

It's important to recall the way that the story in Elite helped me play the game, for example.

I think this is the key to gameification. This is rarely understood and I don't think many people understand Transmedia.

I love the idea of Itizen and tagging objects with stories. And, once there's a critical mass, it should be interesting to see the metadata.

They've got a pointification system, so it goes here. Plus, it's a bit transmedia.