Not tried this, so don't know if it's on the positive side of dungeon-mastery or the negative side of Skinner-boxing.

More news at 11.

It's gameification loop, stupid.

Hmmmm.

If points are awarded for trivial actions, it's patronising badgification. If points help you realise you've done something skilfully cool, then it's a paving the cowpaths technique.

There's a fine line here, somewhere.

This is one of those informatics things that aren't really games. But they are very much like toys - and toys are easy to play games with.

I strongly suspect that the toys will outlive all the add-a-game-mech anti-games.

I love the idea of Itizen and tagging objects with stories. And, once there's a critical mass, it should be interesting to see the metadata.

They've got a pointification system, so it goes here. Plus, it's a bit transmedia.