This is the Pat Kane from Hue and Cry, fairly unbelievably.

I'm slightly suspicious of all the conflation going on here. Is Nudge a Tory philosophy? I don't think so, it's a collection of observations about the world which appear to hold up and criticising it on an ad hominem (or ad memeinem) basis is dumb. (And, while we're at it, Jesse Schell didn't *advocate* the gameification of everything, he was predicting it/warning against it).

Some interesting thoughts here, anyhoo.