The A/B Test: Inside the Technology That's Changing the Rules of Business | Epicenter | Wired.com
14 days ago by silvertje
Beyond Google delivering personalized results, they also serve us "experimental" results:
Today, A/B is ubiquitous, and one of the strange consequences of that ubiquity is that the way we think about the web has become increasingly outdated. We talk about the Google homepage or the Amazon checkout screen, but it’s now more accurate to say that you visited a Google homepage, an Amazon checkout screen. What percentage of Google users are getting some kind of “experimental” page or results when they initiate a search? Google employees I spoke with wouldn’t give a precise answer—”decent,” chuckles Scott Huffman, who oversees testing on Google Search. Use of a technique called multivariate testing, in which myriad A/B tests essentially run simultaneously in as many combinations as possible, means that the percentage of users getting some kind of tweak may well approach 100 percent, making “the Google search experience” a sort of Platonic ideal: never encountered directly but glimpsed only
personalized
testing
web
analytics
technology
marketing
a/b
testing
from delicious
Today, A/B is ubiquitous, and one of the strange consequences of that ubiquity is that the way we think about the web has become increasingly outdated. We talk about the Google homepage or the Amazon checkout screen, but it’s now more accurate to say that you visited a Google homepage, an Amazon checkout screen. What percentage of Google users are getting some kind of “experimental” page or results when they initiate a search? Google employees I spoke with wouldn’t give a precise answer—”decent,” chuckles Scott Huffman, who oversees testing on Google Search. Use of a technique called multivariate testing, in which myriad A/B tests essentially run simultaneously in as many combinations as possible, means that the percentage of users getting some kind of tweak may well approach 100 percent, making “the Google search experience” a sort of Platonic ideal: never encountered directly but glimpsed only
14 days ago by silvertje
This is the web right now - The Oatmeal
5 weeks ago by silvertje
This is the web right now - The Oatmeal http://t.co/Af2DuEoS via @Oatmeal "ELEVENTY BILLION DOLLARS"
– Ike Breed (ieks) http://twitter.com/ieks/status/195074926439432192
oatmeal
diagnosis
reflection
humor
web
state
via:packrati.us
from
twitter
from delicious
– Ike Breed (ieks) http://twitter.com/ieks/status/195074926439432192
5 weeks ago by silvertje
Coding Horror: Trouble In the House of Google
january 2011 by silvertje
the content syndicators began to regularly outrank us in Google for our own content.
google
search
future
spam
web
seo
internet
technology
stackoverflow
webcurrencies
january 2011 by silvertje
Howard Rheingold's Brainstorms: Tomorrow
january 2011 by silvertje
1994-1996 I wrote a weekly column about the future. http://www.well.com/~hlr/tomorrow/index.html – Howard Rheingold (hrheingold) http://twitter.com/hrheingold/status/22076301921746944
via:packrati.us
rheingold
blogging
web
history
future
prediction
january 2011 by silvertje
blog · RSS Is Dying, and You Should Be Very Worried
january 2011 by silvertje
RT @photomatt: RSS Is Dying, and You Should Be Very Worried http://bit.ly/huXeZq >> cough – Steve Gillmor (stevegillmor) http://twitter.com/stevegillmor/status/21684120039981057
via:packrati.us
rss
blog
twitter
internet
feed
facebook
web
blogging
firefox
dead
january 2011 by silvertje
related tags
2.0 ⊕ 3d ⊕ 10years ⊕ 12seconds ⊕ a/b ⊕ academic ⊕ accessibility ⊕ acid ⊕ acquisitions ⊕ activism ⊕ activitystream ⊕ adobe ⊕ adobeair ⊕ advertising ⊕ advice ⊕ adwords ⊕ aesthetics ⊕ agency ⊕ aggregation ⊕ aggregator ⊕ agile ⊕ ajax ⊕ algorithms ⊕ amazon ⊕ amerikaan ⊕ analysis ⊕ analytics ⊕ analyzer ⊕ andrewkeen ⊕ animatedgif ⊕ annotation ⊕ annotations ⊕ annotea ⊕ anonymity ⊕ anonymous ⊕ antiflickr ⊕ anywhere ⊕ aol ⊕ apache ⊕ api ⊕ app ⊕ apple ⊕ application ⊕ applications ⊕ apps ⊕ arcadefire ⊕ architecture ⊕ archive ⊕ archives ⊕ archiving ⊕ ariealtena ⊕ art ⊕ article ⊕ artist ⊕ association ⊕ atom ⊕ attention ⊕ audio ⊕ backup ⊕ bad ⊕ barlow ⊕ berners-lee ⊕ bernerslee ⊕ blog ⊕ blogger ⊕ blogging ⊕ blogherald ⊕ blogosphere ⊕ blogs ⊕ blueprint ⊕ boingboing ⊕ book ⊕ bookmarklet ⊕ bookmarklets ⊕ bookmarks ⊕ books ⊕ borges ⊕ bots ⊕ brain ⊕ browser ⊕ browsers ⊕ browsing ⊕ brucesterling ⊕ builder ⊕ business ⊕ businessweek ⊕ button ⊕ canonical ⊕ cappuccino ⊕ capture ⊕ carr ⊕ cartographie ⊕ cartography ⊕ cats ⊕ cd-rom ⊕ censorship ⊕ census ⊕ cheatsheet ⊕ checklist ⊕ chrome ⊕ class ⊕ clean ⊕ clicking ⊕ cms ⊕ code ⊕ cognition ⊕ collaboration ⊕ collaborative ⊕ color ⊕ colorshift ⊕ comics ⊕ comingsoon ⊕ commandline ⊕ comments ⊕ communication ⊕ communities ⊕ community ⊕ compatibility ⊕ competition ⊕ comscore ⊕ conference ⊕ connections ⊕ construction ⊕ consumption ⊕ contagious ⊕ content ⊕ content_curation ⊕ controll ⊕ conversion ⊕ cookies ⊕ cool ⊕ cooperation ⊕ copyright ⊕ corrections ⊕ counter ⊕ crawler ⊕ create ⊕ creative ⊕ creativity ⊕ criticism ⊕ critique ⊕ crowdsourcing ⊕ css ⊕ culture ⊕ curating ⊕ curation ⊕ currency ⊕ cyberculture ⊕ cyberdemocracy ⊕ cyberspace ⊕ daily ⊕ danish ⊕ dapper ⊕ data ⊕ database ⊕ datamining ⊕ dataportability ⊕ dating ⊕ davewiner ⊕ dead ⊕ deadpool ⊕ death ⊕ debate ⊕ deepweb ⊕ definition ⊕ definitions ⊕ del.icio.us ⊕ delicious ⊕ democracy ⊕ design ⊕ designinspiration ⊕ desktop ⊕ destination ⊕ detection ⊕ development ⊕ devices ⊕ diagnosis ⊕ digg ⊕ digital ⊕ digitalepraktijken ⊕ digitalfootprints ⊕ directory ⊕ display ⊕ distributed ⊕ django ⊕ dmi ⊕ dmisummer ⊕ dmitools ⊕ dmi_uva ⊕ dns ⊕ documentary ⊕ domain ⊕ domains ⊕ donottrack ⊕ dotcom ⊕ download ⊕ drinkinggame ⊕ dutch ⊕ dying ⊕ dynamic ⊕ dynmed ⊕ e-mail ⊕ early ⊕ ebook ⊕ economics ⊕ economist ⊕ editor ⊕ education ⊕ eff ⊕ email ⊕ emulator ⊕ encryption ⊕ end ⊕ engine ⊕ epistemology ⊕ error ⊕ espresso ⊕ essay ⊕ eula ⊕ european ⊕ experimental ⊕ exploded ⊕ exploration ⊕ extension ⊕ extensions ⊕ f8 ⊕ fabric ⊕ facebook ⊕ facebookconnect ⊕ faq ⊕ fashion ⊕ fastmail ⊕ favicon ⊕ feed ⊕ feeds ⊕ fifty ⊕ filetype:pdf ⊕ filetype:png ⊕ filters ⊕ firefox ⊕ firesheep ⊕ firstmonday ⊕ flash ⊕ flavor ⊕ flickr ⊕ fm ⊕ focus ⊕ folklore ⊕ font ⊕ fonts ⊕ forrester ⊕ framework ⊕ france ⊕ fred ⊕ free ⊕ freebies ⊕ freedom ⊕ freelance ⊕ freelancing ⊕ freeware ⊕ french ⊕ freshness ⊕ friends ⊕ from ⊕ fun ⊕ funny ⊕ future ⊕ gadgets ⊕ gallery ⊕ gecko ⊕ geek ⊕ generative ⊕ generator ⊕ geocities ⊕ geospatial ⊕ gif ⊕ good ⊕ google ⊕ Google+ ⊕ googlechrome ⊕ googlization ⊕ graphic ⊕ graphics ⊕ greasemonkey ⊕ grid ⊕ guide ⊕ hack ⊕ hacking ⊕ hacks ⊕ hardware ⊕ harvest ⊕ history ⊕ hiteconomy ⊕ home ⊕ homepage ⊕ horizontal ⊕ hosting ⊕ howto ⊕ hr ⊕ html ⊕ html5 ⊕ https ⊕ httpseverywhere ⊕ huge ⊕ hugeurl ⊕ humor ⊕ hyperlink ⊕ hyperlinks ⊕ hypertext ⊕ hypothesis ⊕ icon ⊕ icons ⊕ identity ⊕ ie ⊕ ie6 ⊕ image ⊕ images ⊕ imap ⊕ implementation ⊕ implicit ⊕ inchp ⊕ influence ⊕ infographics ⊕ information ⊕ infoviz ⊕ innovation ⊕ inspiration ⊕ instagram ⊕ instapaper ⊕ interactive ⊕ interesting ⊕ interface ⊕ internet ⊕ interview ⊕ introduction ⊕ invisibleweb ⊕ ipad ⊕ iphone ⊕ iraq ⊕ isp ⊕ jacobnielsen ⊕ japan ⊕ javascript ⊕ jobs ⊕ jodi ⊕ johnseabrook ⊕ journal ⊕ journalism ⊕ katamari ⊕ kb ⊕ keen ⊕ king ⊕ labor ⊕ last.fm ⊕ law ⊕ layout ⊕ learning ⊕ learnsomethingneweveryday ⊕ lecture ⊕ lectures ⊕ leweb ⊕ library ⊕ lifestream ⊕ lifetracing ⊕ like ⊕ likebutton ⊕ likeeconomy ⊕ line ⊕ link ⊕ linking ⊕ links ⊕ linux ⊕ list ⊕ literature ⊕ locativemedia ⊕ logitech ⊕ lol ⊕ lolcats ⊕ loss ⊕ mac ⊕ mail ⊕ make ⊕ manifesto ⊕ map ⊕ mapping ⊕ maps ⊕ marketing ⊕ marknapier ⊕ markup ⊕ markzuckerberg ⊕ mashable ⊕ mashup ⊕ measurement ⊕ media ⊕ media:document ⊕ media:image ⊕ mediaart ⊕ mediacenter ⊕ mediakunst ⊕ meme ⊕ memex ⊕ memories ⊕ memory ⊕ menu ⊕ menus ⊕ merge ⊕ messaging ⊕ metadata ⊕ metaphor ⊕ metareporter ⊕ metrics ⊕ microblogging ⊕ microformats ⊕ microsoft ⊕ minimal ⊕ minimalism ⊕ minimalistic ⊕ mobile ⊕ model ⊕ modularity ⊕ monetization ⊕ monitoring ⊕ moonfruit ⊕ mosaic ⊕ moving ⊕ mozilla ⊕ mp3 ⊕ mundaneum ⊕ music ⊕ narcissism ⊕ nas ⊕ native ⊕ navicrawler ⊕ navigation ⊕ netart ⊕ netneutrality ⊕ netscape ⊕ network ⊕ networking ⊕ neutrality ⊕ new ⊕ new.gif ⊕ newblog ⊕ newblogpost ⊕ newmac ⊕ newmedia ⊕ newpaper ⊕ news ⊕ newsfoo ⊕ newyorker ⊕ newyorktimes ⊕ nicolascarr ⊕ ninja ⊕ no ⊕ nostalgia ⊕ notification ⊕ novaspivak ⊕ now ⊕ nytimes ⊕ oatmeal ⊕ oldest ⊕ oldskool ⊕ olialialina ⊕ online ⊕ open ⊕ openaccess ⊕ opendesigns ⊕ opengraph ⊕ opensource ⊕ opinion ⊕ optimism ⊕ optimization ⊕ oreilly ⊕ organization ⊕ original ⊕ os ⊕ osx ⊕ overview ⊕ p2p ⊕ pagerank ⊕ palet ⊕ panopticon ⊕ paperjan ⊕ parents ⊕ paris ⊕ party ⊕ patterns ⊕ pause ⊕ pdf ⊕ peerreview ⊕ people ⊕ performance ⊕ periodic ⊕ permalink ⊕ personal ⊕ personalized ⊕ pessimism ⊕ Pew ⊕ pewinternet ⊕ phd ⊕ philosophy ⊕ phone ⊕ photoblog ⊕ photography ⊕ photos ⊕ photoshop ⊕ php ⊕ picks ⊕ pictures ⊕ ping ⊕ pipes ⊕ Plagiarism ⊕ platform ⊕ player ⊕ plugin ⊕ plugins ⊕ podcast ⊕ poetry ⊕ pogoplug ⊕ political ⊕ politics ⊕ portability ⊕ portfolio ⊕ post-web ⊕ poster ⊕ posterous ⊕ postrank ⊕ power ⊕ prediction ⊕ presentation ⊕ preservation ⊕ prism ⊕ privacy ⊕ productivity ⊕ professional ⊕ programming ⊕ project ⊕ projectmanagement ⊕ projects ⊕ protocol ⊕ proxy ⊕ publish ⊕ publishing ⊕ pubsubhubbub ⊕ python ⊕ quarkbase ⊕ quarterlife ⊕ question ⊕ radio ⊕ rdf ⊕ readability ⊕ reading ⊕ realtime ⊕ realtimeweb ⊕ reblog ⊕ recommendations ⊕ reddit ⊕ redesign ⊕ redirect ⊕ redux ⊕ reference ⊕ referrals ⊕ referrers ⊕ reflection ⊕ regret ⊕ remix ⊕ report ⊕ reputation ⊕ research ⊕ resource ⊕ resources ⊕ rest ⊕ retro ⊕ retweets ⊕ rev ⊕ revcanonical ⊕ review ⊕ rheingold ⊕ rss ⊕ rss2.0 ⊕ s3 ⊕ safari ⊕ savedelicious ⊕ scalability ⊕ scaling ⊕ scan ⊕ scanner ⊕ scheduled ⊕ schemes ⊕ science ⊕ screenshot ⊕ screenshots ⊕ scriptie ⊕ scripts ⊕ search ⊕ searchengine ⊕ searchengines ⊕ security ⊕ selfdestruct ⊕ semantic ⊕ semanticweb ⊕ semantisch ⊕ sensors ⊕ sentences ⊕ seo ⊕ separate ⊕ server ⊕ service ⊕ share ⊕ sharing ⊕ shell ⊕ shopping ⊕ shorten ⊕ shortener ⊕ shorturls ⊕ Showcase ⊕ shredder ⊕ siliconvalley ⊕ sites ⊕ siva ⊕ slate ⊕ smashingmagazine ⊕ sms ⊕ social ⊕ socialbookmarking ⊕ socialmedia ⊕ socialnetwork ⊕ socialnetworking ⊕ socialnetworks ⊕ socialsoftware ⊕ socialweb ⊕ society ⊕ sociology ⊕ software ⊕ spam ⊕ sphere ⊕ splinternet ⊕ squeezebox ⊕ ssl ⊕ stackoverflow ⊕ standard ⊕ standards ⊕ startup ⊕ state ⊕ statistics ⊕ stats ⊕ storage ⊕ storing ⊕ storytelling ⊕ strategy ⊕ streaming ⊕ streetart ⊕ structured ⊕ stuff ⊕ suck ⊕ surfing ⊕ sustainability ⊕ sxsw ⊕ syndication ⊕ table ⊕ tagging ⊕ tags ⊕ teaching ⊕ tech ⊕ techcrunch ⊕ technology ⊕ technorati ⊕ teen_programming ⊕ television ⊕ templates ⊕ temporary ⊕ test ⊕ testing ⊕ text ⊕ themes ⊕ thenextweb ⊕ theory ⊕ thesis ⊕ timelapse ⊕ timeline ⊕ tinyurl ⊕ tips ⊕ todo ⊕ todownload ⊕ tolisten ⊕ tool ⊕ tools ⊕ top50 ⊕ top100 ⊕ toprint ⊕ topsy ⊕ tor ⊕ toread ⊕ torrent ⊕ tovisit ⊕ towatch ⊕ tracking ⊕ traffic ⊕ trend ⊕ trending ⊕ trends ⊕ tumblr ⊕ tutorial ⊕ tutorials ⊕ tv ⊕ tweetjects ⊕ twine ⊕ twitter ⊕ twittertools ⊕ type ⊕ typography ⊕ ubicomp ⊕ ui ⊕ ulml ⊕ underconstruction ⊕ underwear ⊕ unix ⊕ update ⊕ upload ⊕ uri ⊕ url ⊕ urls ⊕ urlshortener ⊕ usability ⊕ usage ⊕ usb ⊕ usernames ⊕ users ⊕ utilities ⊕ uva ⊕ vacatures ⊕ Vaidhyanathan ⊕ validator ⊕ vernacular ⊕ via:packrati.us ⊕ video ⊕ videos ⊕ vintage ⊕ viral ⊕ virtual ⊕ visibility ⊕ visualization ⊕ volkskrant ⊕ vpn ⊕ vulnerability ⊕ w3c ⊕ wallpaper ⊕ war ⊕ waybackmachine ⊕ web ⊖ web1.0 ⊕ web2.0 ⊕ web3.0 ⊕ webart ⊕ webcomic ⊕ webculture ⊕ webcurrencies ⊕ webdesign ⊕ webdev ⊕ webdevelopment ⊕ webecology ⊕ webfonts ⊕ webkit ⊕ webmail ⊕ webmaster ⊕ webology ⊕ webpage ⊕ webscience ⊕ webservice ⊕ webservices ⊕ website ⊕ websites ⊕ webstandards ⊕ weinberger ⊕ werk ⊕ wg ⊕ wg1 ⊕ whois ⊕ widget ⊕ widgetbox ⊕ widgets ⊕ wifi ⊕ wiki ⊕ wikileaks ⊕ wikipedia ⊕ windows ⊕ wired ⊕ wnm ⊕ wordpress ⊕ work ⊕ world ⊕ wrap ⊕ writing ⊕ wrong ⊕ www ⊕ wysiwyg ⊕ xkcd ⊕ xml ⊕ yahoo ⊕ youtube ⊕ zuckerberg ⊕ _webcurrencies ⊕
Copy this bookmark: