Even Information Is Beautiful struggles to describe sunscreen.

"I then log on to the Internet (which was developed by the Defense Advanced Research Projects Administration) and post on freerepublic.com and Fox News forums about how government involvement in healthcare is SOCIALISM which is BAD because the government can’t do anything right."

"[Oprah's] most ardent fans regard her as an oracle. If she mentions the title of a book, it goes to No. 1. If she says she uses a particular wrinkle cream, it sells out. At Oprah's retail store in Chicago, women can purchase used shoes and outfits that she wore on the show. Her viewers follow her guidance because they like and admire her, sure. But also because they believe that Oprah, with her billions and her Rolodex of experts, doesn't have to settle for second best. If she says something is good, it must be."