Date of Interview: 20 April 1995

"It’s easy to talk about Steve’s paranoia and how that forces him to keep the project small, but, in truth, the secrecy is more of a useful by-product of the way he manages new projects, rather than the central goal. Steve assembles and motivates a small team of young geniuses, then sets them to work for “90 hours a week and loving it.” The results are highly-integrated designs that far outpace the competition."

"The pessimistic dig on Apple, says Gruber, is that it's a supremely well-organized company organized around one irreplaceable guy. The optimistic view is that Jobs has structured it to run like his other company, Pixar, which manages to turn out hit after hit, year after year, without a charismatic celebrity leader."

"I’m not sure that it’s the best way to do things, but I think it’s clear that having almost no barrier to entry isn’t helping anyone either. One of the reasons I’m so hesitant to lay down $1.99 on a game I know nothing about is that it could be absolute garbage. That’s why I spend more time reading reviews and forums for $0.99 iPhone games than I do for a $60 console game."