Just for future reference:

> The company employs 40 full-time reviewers; at least two reviewers study each app...

In 2009, there were 40 people on the App Store review team.

- Interface hierarchy
- Pixel-perfection
- Subtlety & realism
- Make it look expensive
- Create a visual language

Image-less noise texture on UIViews! Crazy!

"This is a quickie pair of categories on UIAlertView and UIActionSheet which enables you to use blocks to handle the button selection instead of implementing a delegate."

Directory of URL schemes that iPhone apps support.

Great notes on a great talk.

"This is one of the best resources of iOS designers"

— via @willw

"To cover the majority of testing needs, KIF comes with a number of factory test steps built in, such as 'tap this view,' 'turn on this switch,' or 'type this text.'"