- Fit is paramount.
- Access trumps ownership.
- Matter matters. If things take a physical form, it must fill a need.
- If there’s a choice, tend toward beauty, both in aesthetics and utility. If it’s one or the other, tend toward utility.
- Optimize for steadfastness.

"If you meet a person who cares about the same obscure things you do, hold on to them for dear life. Sympathy is medicine. Scissors are good, music is better, and mixed drinks with friends are best. Start brave and brash: you can always make things more conservative, but it’s hard to make things more radical."

Part 1 in a series of 4 about visual culture, consumption, and nourishment.

Now is the time to plant new ideas. It is time to fuck shit up, throw out the rule book, drop out, and other overused clichés. Even if it seems like everyone is making up their own rules and doing their own thing, we’re all slaves to our environment, upbringing, and language in such a way that the way we ‘break the rules’ is the same way as everyone else. Instead, look to the real innovators, that tiny fraction of society that honestly doesn’t give a whit what anyone else thinks and does their own thing, but with integrity. I’m talking about the Jimi Hendrixes, the Allen Ginsbergs, the Philip K. Dicks – the ones who initially appear to come from another planet, but whose works later turn out to be exactly what we needed and love.

This video is perfect. I think it's from the future.

You just need patience, and you need to contact the people you want to have contact with in contexts you feel are natural, in ways you feel add value to both of your lives. All you need to do is have patience and put away any attitude that says you’re entitled to anything.