"When people say 'social media,' they usually mean things experienced on computers, specifically blogs, Facebook, Twitter, etc. This stands in contrast to all the other media that is presumably not social, like TV, radio, and print. But here’s the thing: all media is social. The new stuff just moves faster.

Let’s put aside the fact that media is, in actuality, lifeless and cannot be truly social. Humans are social, the stuff we make is a byproduct of that activity."