"I have a joke about brands creating content that starts by explaining that Red Bull is actually one of the largest (if not the largest) producer of action sports content in the world. That fact is quickly followed by the punchline: Turns out it's a lot easier to be a publisher that sells highly-caffeinated soda instead of ads."

"Minutes after the end of the Super Bowl, every player on the winning team will get a cap. The loser’s logo could end up on heads in Uganda."

the absence of cursed sports stars leads to victory; I also like the casual 90210 reference some wikipedia person slipped into the examples list

the development of new sports

"Allen took psychocybernetics to a new level,"