"Minutes after the end of the Super Bowl, every player on the winning team will get a cap. The loser’s logo could end up on heads in Uganda."

"Gerald Ratner was someone who underestimated the power of the big Other - Ratner thought he could just say that his shops sold crappy jewellery and it would have no effect, because ’everyone knew’ that this was the case. But the big Other didn’t know, and the catastrophic results for Ratner's business are well known. The capitalist big Other is the virtual entity that believes corporate advertising and PR when no empirical individual can" practical assessments of radical movements

insane internet story resolved in real life, retailer who encourages bad reviews for more pageviews

wall street firms using sattelites for parking lot data (via kevin slavin) :
With a satellite picture, “you don't have to guess based on what a manager is saying from a store or the opinion of a research analyst,” said Tom Diamond, co-founder of Remote Sensing Metrics. “It's a real piece of data you can look at.”