The Four Rules of Big Ideas: techniques the masters use to make that keynote more stimulating, that essay more likely to catch fire, all without doing too much thinking.
1. Tell stories and think by analogy.
2. Make the point catchy, but make it ambiguous.
3. Simplify and exaggerate.
4. Cast the anecdotes and your overarching theme in a rebellious and revolutionary light.

Cool-hunters have told us that fashion trends trickle-down from a street-savvy "style elite," who just happen to be very similar in tastes to the cool-hunters themselves. Now we see that this does not necessarily have to be true.

The ultimate irony of Watts's research is that, if you really buy it, the most effective way to pitch your idea is ... mass marketing.

Japanese "user-generated advertising" site. The tagline above translates to "Want to try to make a commercial?"

Designers and marketers as brains of enterprise creativity, living on information circulation. Information systems consisting of humans, computers, and their social environment, stimulating dynamic streams of information and data.

Japanese "blog buzz" index which analyzes blog content to track word of mouth in different domains, from business to fashion to sports.

A better strategy would be to use all of Yahoo’s various content services and make them available to YPN publishers. Make it extremely easy for both technical and non-technical web publishers to pull content.

In Atlanta, focus group participants liked the low cost of living, an airport hub that allowed easy travel and what they perceived as a diverse and open culture.

While Wallop is great for communicating with your friends, it is also a rich platform for Flash designers and content creators to develop Mods and make money doing it.

Company that creates "community-driven online experiences," such as collaborative fanscripting of TV episodes.

Cartoons crafted to attract lucrative keywords.

"ViTrue connects Brands with Consumers through our Video Infrastructure Tools and User Generated Content." In other words, your customers will make ads for you...

“The connection the most popular citizen journalists cultivate with their devotees is through an honest, uncensored, raw freedom of expression, and that can be quite uncomfortable territory for a traditional marketer.”

Street teamers will receive perks and merchandise in exchange for their aid in putting up posters, referring new members, and letting us know about relevant events in their hometowns.

Whether you're a podcaster, blogger, or zine, a music supervisor, marketing/ad agency, or a digital music service, Promonet can hook you up with over 10,000 promotional mp3 tracks from a diverse catalog of more than 20,000 albums by over 6,000 artists.

Once you've chosen an ad that appeals to you, our proprietary technology lets you personalize it with messages, slogans, images or offers, and it can be ready to run in as little as 48 hours.

You can record multiple tracks and create standard tracks to use in other episodes. You can Drag n Drop songs, promos or sponsors and participate in our Revenue sharing networks.

Location-based mobile marketing company.

Software that can turn any image of a person or animal into a semi-animated talking head that delivers any lines typed in by a user, that can then be e-mailed to buddies.

A marketing technique called "mobile visual search" encourages camera phone users to snap photos of participating advertising displays and then send the images to a special database.

Photosharing community for music promotions and artists.

A method for calculating a TV or radio program’s added value – its contribution in attracting users.

New producers, including the millions of members of GENERATION C, are adding niche content in text, audio, video by the tera bytes, to be purchased by micro audiences.

In this uber-connected world, the new curators enjoy unprecedented access to broadcasting and publishing channels to reach their audience, from their own blogs to niche TV channels.

A book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising.

Formerly hostile subcultures -- yesteryear's punks and hippies and snowboarders -- now welcome marketing firms.

The key to coolhunting, then, is to look for cool people first and cool things later, and not the other way around.

This book is a great bunch of facts and insights into the nature of selling (which may be translated into buying)...

With a title like "The Experience Economy" and a tagline that reads "Work is Theatre and Every Business a Stage," one would think this would be an exciting and daring book on innovative business strategies...

Thomas Frank's work in this book is extremely in depth, his knowledge of the marketing revolution of the 60's is probably the most exhaustive you will find, and this book is definitely worth reading...

I'm a practicing child psychologist, and I have followed the media and their impact on children for a number of years...