The squad crosses the same field where the sergeant killed the surrendering German decades before, where a memorial now stands. The following short conversation takes place:

Johnson: Would you look at how fast they put the names of all our guys who got killed?
The Sergeant: That's a World War One memorial.
Johnson: But the names are the same.
The Sergeant: They always are.

Good piece by Wolf Rentzsch, evaluating both the pros and cons of buying Mac apps from the App Store versus direct from developers. He makes a strong case that the new sandboxing rules that went into effect today tilt things in favor of buying direct. I agree, but I’d say that’s true only for power users. For typical users, I’d argue that the sandboxing rules make the Mac App Store even more compelling (albeit at the expense of severe headaches for developers).

 ★ 

Cost of sales is the cost of buying in the items to trade them. In this case the cost of buying the books. For example, the bookshop may buy in books at an average cost of £5 each. Assuming that it has bought in 1,000 books.
Cost of sales is therefore: 10,000 x £5 = £50,000
Gross profit is calculated by deducting cost of sales from turnover.
Gross profit is therefore: £100,000 - £50,000 = £50,000
We now need to examine the next part of the P&L account.
As well as the cost of sales, a business will incur overhead costs. These costs can not directly be related to each unit of output made or sold - hence the name overheads.
Overheads are typically referred to as expenses in the P&L account.
Typical expenses for a business include items such as heating and lighting costs, as well as insurance and advertising. General administrative costs of running a business appear as administrative expenses.

David Smith:

I certainly hope iAd stays around. After a very bumpy start it has stabilized into a very solid platform that serves its intended goal of providing a native mechanism for making money in free apps. In fact, the performance of iAd has grown so solid over the past 6 months or so that I recently dropped all other advertising platforms from Audiobooks (previously I’ve integrated with MobClix, Admob, and Adsense).

(Via Marco Arment.)

 ★ 

In 2011, the US government rolled out its "International Strategy for Cyberspace," which reminded us that "interconnected networks link nations more closely, so an attack on one nation’s networks may have impact far beyond its borders." An in-depth report today from the New York Times confirms the truth of that statement as it finally lays bare the history and development of the Stuxnet virus—and how it accidentally escaped from the Iranian nuclear facility that was its target.

The article is adapted from journalist David Sanger's forthcoming book, Confront and Conceal: Obama’s Secret Wars and Surprising Use of American Power, and it confirms that both the US and Israeli governments developed and deployed Stuxnet. The goal of the worm was to break Iranian nuclear centrifuge equipment by issuing specific commands to the industrial control hardware responsible for their spin rate. By doing so, both governments hoped to set back the Iranian research program—and the US hoped to keep Israel from launching a pre-emptive military attack.

Everybody else wears faces that suggest they’ve wandered into the wrong lavatory with their clothing already undone. They’re too mature to get down with the booze and bosoms gags. They’re not quite mature enough – and the project is too uncertain in its tone – to accommodate any convincing drama about the tragedies of unfulfilled potential. Whereas the earlier films too often erred towards the basely idiotic, American Reunion is so underpowered it barely qualifies as a proper bore.

Alexis Madragal:

So a typical company in manufacturing might do 8 inventory turns. Samsung does 17. Dell, which practically invented hardcore electronics supply chain management, does 36. Apple is doing 74!

Tim Cook is doing OK.

 ★ 

One week ahead of WWDC.

 ★ 

Sid Stamm and Alex Fowler, writing for the Mozilla Privacy Blog:

Firefox defaults to state 3: we don’t know what the user wants, so we’re not sending any signals to servers. This causes the presence of the signal to mean more — the signal being sent should be the user’s choice, not ours. Therefore, Firefox doesn’t broadcast anything until our user has told us what to send.

DNT allows for a conversation between the person sitting behind the keyboard and the site that they want to visit. If DNT is on by default, it’s not a conversation. For DNT to be effective, it must actually represent the user’s voice.

That’s a bogus argument. If they really feel this way, then Firefox should present a modal dialog that forces every user to choose a Do Not Track setting before they can do anything else. Nobody likes those sort of dialogs, of course. People launch Firefox because they want to browse the web, not to fiddle with settings. That’s why default preference settings matter so much — everyone knows most users never change the defaults.

If “Do Not Track” defaults to on, most users will have it on; if it defaults to off, most users will have it off. Defaulting to off is no more a representation of “the user’s voice” than defaulting to on is.

The simple truth is that Mozilla is favoring advertisers (read: Google) at the expense of users’ privacy.

 ★ 

This week’s episode of The Talk Show, America’s most-starred podcast (because one star is still a star), with special guest star John Moltz, the acclaimed author of A Very Nice Web Site. Topics include Tim Cook’s appearance with Walt Mossberg and Kara Swisher at the All Things D Conference in San Something California, Windows 8, the EFF’s description of iOS as a “crystal prison”, and one of the stupidest articles anyone has ever written about Steve Jobs. But we start with a perusal of the reviews of The Talk Show in iTunes.

Brought to you by two fine sponsors: Pixelmator, the beautifully-designed powerful image editing app for the Mac; and Hueless, the new black and white photography app for the iPhone.

 ★ 

Ryan Singel, reporting for Wired Threat Level:

Consider this scenario: If indeed the net’s major advertisers obeyed Do Not Track and IE 10 keeps the default, more than a quarter of the net’s users would be opted out of behavioral ad tracking by default.

That’d be a far cry from a purely opt-in system that might be used by a single-digit percentage of opt-in users — those who likely don’t click on ads in the first place. So that could make the online advertising industry back out of the process and decide not to implement DNT — or to write its own rules for how it interprets DNT.

So let me get this straight. Advertising networks that track user behavior are OK with “Do Not Track” only so long as a single-digit percentage of users have it turned on? But if a lot of people start using it they’re out? Not being able to track users across the web is a “nightmare” for ad networks?

Years ago I had the idea that if Microsoft really wanted to destroy Google, they should have released a version of IE with a built-in on-by-default ad-blocker that included Google ads in its blacklist. They could have killed Google back when IE had an overwhelming majority browser share. Sure, there would have been a nasty legal fight and Microsoft probably would have lost it, but it would have taken years to litigate and I’ll bet it would have been less expensive to Microsoft than what they’ve flushed down the toilet on Bing over the years.

Today, why not go all-in on user privacy? IE, Safari, Firefox — they should all block these invasive user-tracking cookies. Chrome should too, but of course they won’t. It’s a simple question: Who values user privacy?

 ★ 

George W. Bush’s official portrait was released yesterday.

 ★ 

"Food Man from New Jersey or The Woman would have been more in line with my sensibilities, but there's still a good chance Money Man will pick one of the two as his running mate," Ohio voter Margaret Yaster told reporters. "Besides, for me, pretty much any Republican would be better than Black Guy. Even Pizza Black Guy."

"Not Ron Paul, though," Yaster continued. "That guy's out of his goddamn mind."

But, in order for apps to retain a good chunk of the mobile space in the future, they will have to get a lot more like the web in some ways, including using web technologies that allow for quick and seamless iteration of apps and features (look to Apple’s App Store app for an example of this) and interconnectivity between apps.

That frisson that occurs when you use two slick web properties together, like Ifttt and Twitter for instance, is more difficult to produce in a native app environment, but it doesn’t mean that it is impossible.

In fact, the layer for this kind of sharing and interaction already exists with the cloud.

This video gives an overview of Windows 8 and some of the risky design decisions Microsoft made in it. It accompanies my blog post on the subject at http://mobileopportunity.blogspot.com/2012/05/fear-and-loathing-and-windows-8...

Siri APIs, system-wide Facebook integration, inter-application communication — all good guesses from Matthew Panzarino. At least some of these guesses have to be right, no?

 ★ 

Shocking.

 ★ 

Epic 8,000-plus-word piece on Windows 8 by Michael Mace. At this length it’s more like a short book than a long article, but it’s packed with thoughtful criticism and praise.

I’ve spent the last several weeks asking myself why Microsoft chose to remove some Windows 7 features and exaggerate the prospects for Windows 8. There are many possible explanations. It could just be arrogance — they believe they can force customers to do what they want. It could be an excess of designer zeal — designers always think people will fall in love with their creations once they try them.

But it could also be insecurity. To me, it feels like Microsoft is in a quiet panic. When Apple says the era of the PC has ended, I think Microsoft may believe it even more than Apple does. Smartphones eat away at messaging, tablets compete for browsing and game-playing, and who knows what will come next. In the new device markets, Microsoft is an also-ran. I think Microsoft feels it must find a way to leverage its waning strength in PCs to make itself relevant in mobile.

Mace’s central premise is that the tech world is underestimating just how big a change Windows 8 is going to be, and how big a bet that is for Microsoft as a company.

 ★ 

Speaking of Jobs’s appearances at All Things D:

It’s the first D Conference since Steve Jobs died last October.

That’s huge. After all, the D conference was the only non-Apple event where the late Apple CEO deigned to appear. He was on stage for six of the previous nine iterations, including a legendary co-appearance with Bill Gates in 2007. You can even argue that this is the conference that Steve built: A key reason that the then-unfamiliar contender for the hotly competitive conference dollar became a must-attend event was the announcement of Jobs’ presence. True, Bill Gates was a fantastic get — but Jobs was the Holy Grail of speakers. Getting both was like hitting the daily double at long-shot odds. And Jobs’ regular appearances made D special.

So it’s no wonder that his ghost haunts the proceedings.

 ★ 

David Goldman, reporting for CNN Money:

Cricket customers will have to pay nearly full price for the device, shelling out $500 for the 16 gigabyte iPhone 4S or $400 for the two-year-old iPhone 4. That compares to a $200 upfront cost on Verizon, Sprint and AT&T for the 16 GB iPhone 4S and $100 for the iPhone 4.

Unlike those subsidized phones, which require two-year contracts, Cricket’s iPhone will be available contract-free for $55 a month, with unlimited talk and text. Cricket also offers “unlimited data,” but the company will start slowing speeds down to a crawl after a user reaches 2.3 GB in a billing cycle.

$400-500 sounds like a lot compared to the subsidized contract prices, but man, $55/month is way less than what you pay at the monthly carriers.

 ★ 

With a UK and a US investor and some investment from NDRC on board, he says the company has enough money to continue to refine the product and hire a least one more engineer.

Micah Lee and Peter Eckersley, writing for the EFF:

Apple’s recent products, especially their mobile iOS devices, are like beautiful crystal prisons, with a wide range of restrictions imposed by the OS, the hardware, and Apple’s contracts with carriers as well as contracts with developers. Only users who can hack or “jailbreak” their devices can escape these limitations.

I support the EFF on the whole, but particularly with regard to the First Amendment. But they’re losing it with this “prison” analogy. The analogy doesn’t work. Prison is an unpleasant (to say the least) place, and prisoners are not allowed to leave. If you own an iPhone or iPad you can sell it or throw it in the trash whenever you want. Everyone sees this.

If you want to go with a room-and-board analogy, I’d say something more like a strict condominium board is more apt than a prison. Or a long-term-stay hotel. And in Hotel Apple, everything is very nice — looks cool, smell good, everything is clean and looks like new. But: you’re not allowed to move the furniture around, and you’re not allowed to bring in outside food that hasn’t been approved by Apple. You can leave whenever you want, but most people enjoy it very much.

The whole room-and-board analogy is not a good one, so let’s stop stretching it. But my point is that people choose to buy an iPhone. No one chooses to go to prison. And if you happen to be in a situation where you’re “forced” to use an iPhone or iPad (by your school or work, say), it’s highly unlikely that any alternative platform they might have issued you would be any less locked down.

The piece is supposed to be a criticism of Apple’s platform design and policies, but really, what they’re doing is criticizing users for enjoying it.

 ★ 

Cocktail sauce is one of several types of cold or room temperature sauces often served as part of the dish(es) referred to as seafood cocktail or as a condiment with other seafoods. In America it generally consists of ketchup mixed with prepared horseradish. Some restaurants use chili sauce, a spicier tomato based sauce in place of the ketchup. The common form of cocktail sauce in Australia, the United Kingdom, Ireland, Iceland, France and Belgium, usually consists of mayonnaise mixed with a tomato sauce to the same pink colour as prawns, producing a result that could be compared to fry sauce.

Walt Mossberg and Kara Swisher:

So, as a memorial to a great man and in the spirit of sharing a priceless piece of history, we are making all six of these appearances available on iTunes for free, in high-quality video. We thank Apple for its cooperation in making these videos available for all.

 ★ 

In telecommunication, a "carrier grade" or "carrier class" refers to a system, or a hardware or software component that is extremely reliable, well tested and proven in its capabilities. Carrier grade systems are tested and engineered to meet or exceed "five nines" high availability standards, and provide very fast fault recovery through redundancy (normally less than 50 milliseconds).

[edit]

Looking forward, if Apple TV units sell at double the rate of last year and we increase the footprint accordingly, we could see a revenue rate of $1.2 billion for 2012.

Now this is not a high margin business. The margin on the content may be less than 50%–depending on transaction costs and hosting/traffic fees. The margin on the hardware is also likely to be below 40%. So the business is not wildly profitable. But it probably is profitable. Which means it makes sense to keep it running while waiting for other pieces to fall into place.

Smart analysis by Dan Frommer.

 ★ 

Yeah and how much money does your website bring in? $100? Then it's a hobby and your deductible expenses are first limited to the income and then have to be itemized.

Oliver Reichenstein, on those insipid per-post social media buttons:

The previous wave of buttons for Delicious and Digg and Co. vanished, Facebook and Twitter and G+ might vanish or they might survive, but the buttons will vanish for sure. Or do you seriously think that in ten years we will still have those buttons on every page? No, right? Why, because you already know as a user that they’re not that great. So why not get rid of them now? Because “they’re not doing any harm”? Are you sure?

 ★ 

The Centre for Transport Research and Innovation for People (TRIP) at Trinity College Dublin (TCD) is playing a major role in an EU sustainable travel research project called EcoNav, which has been awarded €2.35m by the European Commission’s Seventh Framework Programme (FP7).

45º imagery now available on Google Maps in Dublin: — also live on

In chess, tempo refers to a "turn" or single move. When a player achieves a desired result in one fewer move, one "gains a tempo" and conversely when one takes one more move than necessary one "loses a tempo". Similarly, when one forces one's opponent to make moves not according to the initial plan, one "gains tempo" because the opponent wastes moves. A move that gains a tempo is often called a move "with tempo".

A chess prodigy, at age 13 Fischer won a "brilliancy" that became known as The Game of the Century. Starting at age 14, he played in eight United States Championships, winning each by at least a point. At age 15½, he became both the youngest grandmaster and the youngest candidate for the World Championship up to that time. He won the 1963–64 U.S. Championship 11–0, the only perfect score in the history of the tournament. In the early 1970s he became one of the most dominant players in modern history—winning the 1970 Interzonal by a record 3½-point margin and winning 20 consecutive games, including two unprecedented 6–0 sweeps in the Candidates Matches. According to research by Jeff Sonas, in 1971 Fischer had separated himself from the rest of the world by a larger margin of playing skill than any player since the 1870s.[1] He became the first official World Chess Federation (FIDE) number-one rated chess player in July 1971, and his 54 total months at number one is the third longest of all time.

@Kraft: Use is:starred -has:yellow-star -has:blue-star -has:red-star -has:orange-star -has:green-star -has:purple-star -has:red-bang -has:yellow-bang -has:blue-info -has:orange-guillemet -has:green-check -has:purple-question

7:24PM Steve: One of the keys to Apple is that Apple is an incredibly collaborative company. You know how many committees we have at Apple? Zero. We're organized like a startup. We're the biggest start up on the planet. We meet for 3 hours every morning and talk about all the business, about what's going on everywhere. We're great at figuring out how to divide things up into great teams, and we talk to each other. So what I do all day is meet with teams of people.

Apple CEO Tim Cook's conversation at the D10 conference tonight ranged from Apple's philosophy on secrecy to whether gaming was in the company's future, with plenty more in between. Now All Things D has begun posting video clips from the event, including Cook's thoughts on the current smartphone patent wars and why tablets are a separate category from PCs. The seven clips (as of this writing) will give you a good feel for what Tim Cook is like as an interviewee and provide some insights on his thinking about Apple's future (the answers, if you can't watch the videos, are "mellow" and "justifiably optimistic").

Steve Jobs at the 1997 WWDC. This is the question that contains an insult based on a question asked by someone else about 45 minutes earlier.

2:39 am Tim: Steve told me, when we talked about being CEO, he said 'I saw what happened at Disney', that people would all sit around and say 'What would Walt have done?' And he looked at me with those intense eyes, and he told me to never do that. Just do what's right. And I'm doing that. Does that mean that something will be different? Of course. But he was the best person in the world about doing this. He would flip on something so fast that you would forget that he was taking the 180 position the day before!

2:39 am Tim: It was an art! You would never know that he thought the opposite! I saw it daily. And this is a gift, because things change. It takes courage to change.

2:34 am Tim: At some point late last year, someone shook me and said, it's time to get on. So that sadness was replaced with this intense determination.
2:35 am Tim: What did I learn from him? We could be here all night. I learned that focus is key — in a company and your personal life. You can only do so many things great, and you should cast aside the rest. I learned that owning the tech is important. Doing things great — not accepting good, but only the very best.
2:35 am Tim: That's embedded in Apple. We have a culture of excellence that's so unique.
2:36 am Tim: I'm not going to witness or permit the change of that. He also taught me that the joy is in the journey, and he taught all of us that life is fragile. We're not guaranteed tomorrow, so give it all you got.

If we can just balance our books, through cutting spending and raising taxes, all would be grand. Let’s just examine whether this is actually true.

The Government also borrows the language of the business person when it says that it is imperative that it balances its books.

There is no problem with both the Government and the private sector balancing their books — as long as they don’t do it at the same time. Doing it at the same time, as we are trying to do, destroys the economy.

The reason is not hard to grasp. It is the paradox of aggregation. It begins with one of the basic rules of economics, which is that the vast majority of employed Irish people are employed in the domestic sector. This means that we buy and sell stuff to one another. This implies a golden rule, which many business people fail to grasp: your spending is my income and my spending is your income.

And if no one spends, what happens to everyone’s income? And if everyone’s income is falling, what happens to austerity targets, which are expressed in terms of debt to income? As debt is expressed as a percentage of income, and income is falling while debt is fixed, it means the ratio is getting bigger rather than smaller.


A recession is actually too much saving. I know it sounds strange, but that’s what it is.

Live coverage from The Verge and MacRumors, too.

 ★ 

MOUNTAIN VIEW, Calif. — At 7:22:07 p.m. on a recent Thursday, an electronic alarm went off in the soundproof control room of a suburban office building here.

A technician quickly focused on the computer screen, where the words “multiple gunshots” appeared in large type. She listened to a recording of the shots — the tat-tat-tat-tat-tat of five rounds from a small-caliber weapon — and zoomed in on a satellite map to see where the gun had been fired: North 23rd Street in Milwaukee, 2,200 miles away.

At 7:23:48, the technician, satisfied that the sounds were gunshots, sent an alert to the Milwaukee Police Department. Less than two minutes later, or at 9:25:02 p.m. Wisconsin time, a tactical team arrived at the address to find five .22-caliber shell casings and a bleeding 15-year-old boy who had been shot in the arm. The casings, said Chris Blaszak, a detective assigned to the department’s intelligence fusion center, were found within 17 feet of where the alert had placed the gunman. Total elapsed time: 3 minutes, 55 seconds.

Smarty-pants C.G.P. Grey chimes in on Pluto's planetary status.

One intoxicated reveler only just avoided being seriously creamed at Sydney's Creamfields dance music festival when he scaled a 20m scaffold next to the stage - only to topple off as he capered around.

As long as you're not in a hurry, Ukrainian bartender Alexander Shtifanov will shake, juggle, and jolt your drink with his amazing flair performance.

I still think the same thing about Chrome OS as I did a year ago: “Chrome feels so much more Google-y than Android. Chrome feels like Google’s natural platform — all web, only the web. Android feels like an independent Google subsidiary.”

 ★ 

See, way back when, Twitter wasn’t a popular smart phone app, it was a way to publish up to 140 characters to the Internet via text message. To let people follow and unfollow each other, change their bio, and more straight from SMS, Twitter created a list of commands that when sent wouldn’t be tweeted, but would trigger actions instead.

So now when you tweet  ”get better”, “get [any single word]“, and several other phrases Twitter interprets them as SMS commands.



If you want more to try, there’s “Fav [username]” to favorite someone’s last tweet, and “Suggest” to receive recommendations of who to follow. Some of the commands still work from the web interface and smartphone apps. You can follow someone by tweeting “follow joshconstine” or just “f [username without the @]“. Others like the mysterious “get” command that spawned the rumor on StackExchange Skeptics which was busted by user DMI, don’t work outside of SMS.

There’s also no evidence Dorsey’s father ever told him to “get better” or aggressively pushed him to succeed. In fact, Mr. Dorsey senior sounds like a very cool dad who ran a pizza restaurant that inspired Jack’s entrepreneurship, and helped Jack ”build a model of a mass spectrometer out of Legos, ball bearings, and magnets when he was 11″ according to Fast Company.

Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching pote...

Jean-Louis Gassée analyzes the stock prices of Apple and Amazon (and Facebook):

Why do they think Apple has so much less room to grow than Amazon?

First, a big difference: Apple’s founder is no longer with us while Bezos is very much in command. This is no criticism of Tim Cook, Apple’s new CEO. A long-time Jobs lieutenant, the architect of Apple’s supremely effective Supply Chain, a soberly determined man, well liked, respected and healthily feared inside the company, Tim Cook is eminently credible. But traders are cautious; they want to see if the Cook regime will be as innovative, as uncompromisingly focused on style and substance as before.

I agree that investors are taking a wait-and-see approach to Tim Cook as CEO, but, I think overall, the Jobs-to-Cook succession has been a good thing for Apple’s share price. Investors dislike uncertainty and Steve Jobs’s health had been a source of uncertainty for years. Steve Jobs’s value had been drained from Apple’s share price years ago. Apple has reported great numbers so far under Cook, but they’re not that different than the numbers Apple has been reporting quarter-after-quarter for years now. I think one of the biggest reasons Apple’s share price has gone up under Cook is that were so many investors who truly worried that Apple would fall apart without Steve Jobs.

 ★ 

RadarScope is a premium weather radar display system for Mac and iOS. It’s the first choice among meteorologists, public safety officials, and weather enthusiasts. RadarScope is a professional-grade app at a consumer price, so you can rely on the same tool the experts use to track severe storms.

The latest version features super-resolution data, additional radar products, and more.

This week enjoy 33% off the Mac version of RadarScope.

Hugo Miller reports for Bloomberg that RIM faces another huge writedown for unsold inventory:

The value of RIM’s in-house supplies grew 18 percent last quarter alone, a faster rate than at any other company in the industry, according to data compiled by Bloomberg. And that doesn’t include the BlackBerrys gathering dust at RIM’s carriers and retail partners. Apple Inc., meanwhile, saw its inventory decline 11 percent in the period from the previous three months.

 ★ 

A few administrative points regarding the new The Talk Show (a.k.a. The Talk Show 3):

You should follow The Talk Show on Twitter.

A new network means a new RSS feed URL. If you were subscribed to the old 5by5 feed, you’ll need to update your subscription in iTunes or whatever app you use for listening to the show. Here’s the new URL for the RSS feed, and here’s the new URL for the show in iTunes.

Speaking of iTunes, please write (and rate) reviews of the show. Be honest, that’s all I ask. As I did during this week’s show, I’ll read the reviews ranked “most helpful” live on the show this week, no matter what they say.

Speaking of the new network, I want to say thanks to everyone at Mule Radio Syndicate. They’re a pleasure to work with and I’m delighted to have them hosting the show. And don’t forget to download the excellent (and free) Mule Radio iPhone app, built by our friends at Black Pixel. You should write and rate reviews of the app, too.

I’m selling sponsorships for the show directly. Two spots per episode, $2500 per spot. The next two shows are already half-booked, but after that the schedule is clear. If you have a product or service you’d like to promote to the most-discerning podcast audience in the world, send me an email.

I can’t thanks the show’s debut sponsors enough — Rogue Amoeba and 37signals the first week, Bare Bones Software and Red Sweater Software this past week. It means a lot to me that all four got on board before hearing an episode. I also want to thank my first two guests, John Moltz and Adam Lisagor.

Along with those things, I want to thank Dan Benjamin for doing both of the previous incarnations of The Talk Show with me. Dan’s a natural born co-host, and we did an awful lot of good (and occasionally, dare I say, great) shows together. Two years ago, Dan had the idea to launch and grow a podcast network targeted not necessarily at the biggest tech/nerd audience, but rather the best tech/nerd audience. He was right, it worked, and I’m proud The Talk Show was a part of that. Lastly, to long-time listeners of the show, I want to express my sincere appreciation for your support, feedback, and attention.

ThoughtBox is an educational software provider delivering learning experiences in specific subject areas centered around Touch + Play + Learn.