rtlechow + presentation 21
Dropbox Startup Lessons Learned
july 2010 by rtlechow
"Search is a way to _harvest_ demand, not _create_ it."
"New strategy: encourage WOM, viral… Referral program w/2-sided incentive permanently increased signups by 60%… Surveys, split tests, landing page/signup flow optimizations, encourage sharing -> big wins"
business
entrepreneurship
presentation
slides
lean
slideshare
slideshow
startups
strategy
dropbox
lessons
"New strategy: encourage WOM, viral… Referral program w/2-sided incentive permanently increased signups by 60%… Surveys, split tests, landing page/signup flow optimizations, encourage sharing -> big wins"
july 2010 by rtlechow
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