Pinboard: bookmarks for roel tagged 'marketing'

A VC: Minimum Viable Personality

It's from our favorite Giant Robot Dinosaur and it's about Minimal Viable Personality, something I have referred to as "voice" in pior posts. The Grimster is so right that this is critical to building a successful product.

behavior business marketing startups
october 2011 by roel

copy to mine

Email Previews and Email Marketing Analytics - Litmus

Litmus tests and tracks your email campaigns,
so you can always put your best design forward.

browser email marketing
june 2011 by roel

copy to mine

Why is Business Writing So Awful?

Nearly every company relies on the written word to woo customers. So why is most business writing so numbingly banal?

writing language marketing business
november 2010 by roel

copy to mine

Seth's Blog: The confusion

We frequently confuse internal biochemistry (caused by habits and genetics) with external events. If we didn't, marketing wouldn't work nearly as well.

psychology marketing sethgodin tips
july 2009 by roel

copy to mine

Netkwesties: SBS interactief met databasemarketing

Spelletjes, 'speciale' acties; het kunnen er niet genoeg zijn voor SBS om de databank te vullen met persoonsgegevens, teneinde communicatie over programma's en (vooral) voor adverteerders persoonlijker te maken. Dat levert binding en geld op.

marketing privacy personal_data datamining netkwesties televisie internet
july 2009 by roel

copy to mine

Netkwesties: Omroepen richting individuele communicatie

'Ken uw kijker, luisteraar, bezoeker, klant!' Dit klinkt modern, is zelfs noodzakelijk. Wat vindt er plaats op dit terrein van de zogenoemde customer relationship management in en buiten Hilversum? Wat betekent privacy? Een inventarisatie.

netkwesties privacy televisie marketing crm publiekeomroep personal_data datamining
july 2009 by roel

copy to mine

Meet the economists who know why we buy what we buy | Money | The Guardian

A professor at the Massachusetts Institute of Technology, his book, Predictably Irrational, clearly sets out the behaviouralists' argument that average people are all far more irrational and more human than economists allow.

economics marketing psychology behaviour choice consumption consumer complexity article
july 2008 by roel

copy to mine

Organic milk production leaves big footprint

The USDA has made it clear that organic milk is neither safer nor healthier than conventional milk. And real world agriculture practices make it absolutely clear that organic agriculture is a burden on the environment and far worse than conventional agric

milk organic footprint article marketing
may 2008 by roel

copy to mine

Why Gen Y Is Going to Change the Web - ReadWriteWeb

Gen Y is taking over. The generation of young adults that's composed of the children of Boomers, Generation Jones, and even some Gen X'ers, is the biggest generation since the Baby Boomers and three times the size of Gen X. As the Boomers fade into retire

web2.0 trends culture marketing socialnetworking demographics analysis psychology society trend
may 2008 by roel

copy to mine

The Gospel of Consumption | Orion magazine

"It was this latter concern that led Charles Kettering, director of General Motors Research, to write a 1929 magazine article called “Keep the Consumer Dissatisfied.” He wasn’t suggesting that manufacturers produce shoddy products. Along with many o

consumerism economics history consumption politics society work culture essay marketing economy money
may 2008 by roel

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Welcome To Contagious

Contagious is a quarterly intelligence briefing in magazine, DVD and online format. It identifies the ideas, trends and innovations behind the world’s most revolutionary marketing strategies.

magazine marketing trends advertising design news
april 2008 by roel

copy to mine

PUNDO3000.com

100 produkte im vergleich zu ihren werbefotos. alle produkte wurden eingekauft, die verpackungen fotografiert, die produktfotos vergrößert, die produkte nach verpackungsvorgabe zubereitet und zum vergleich fotografiert. alle produkte befanden sich inner

food advertising photography marketing images products foto image-editing manipulation
march 2008 by roel

copy to mine

Kevin Kelly -- The Technium

The internet is a copy machine. At its most foundational level, it copies every action, every character, every thought we make while we ride upon it.

business economics Internet free technology marketing web article blog inspiration ideas trends web2.0
february 2008 by roel

copy to mine

VentureCake » Blog Archive » Why Ubuntu 8.04 needs better marketing

Ubuntu’s goal is to be the most popular desktop OS for humans. But new versions of Ubuntu, like most Linux distros, are still marketed towards Linux geeks. They’re concerned with technology, trumpeting version numbers and drowning out the actual thing

marketing opensource writing tips ubuntu
february 2008 by roel

copy to mine

Email Marketing & Blogging Software - iContact

iContact allows businesses, non-profit organizations, and associations to easily create, publish, and track email newsletters, surveys, blogs, autoresponders, and RSS feeds.

marketing communication email business money
august 2007 by roel

copy to mine

EGBG tegenscript tegen telemarketeers

Telemarketeers maken gebruik van een telescript; de handleiding voor een te voeren telefoongesprek. Alle mogelijke wendingen die een gesprek kan hebben worden hierin stap voor stap behandeld. Telemarketeers hebben hierdoor een grote voorsprong op u en mij

telemarketing nederlands fun humor marketing spam dutch
august 2007 by roel

copy to mine

Infofilter home page

Veel Nederlandse consumenten stellen geen prijs op ongevraagde reclame. Vooral niet, als die persoonlijk aan hen is gericht. Via deze website kan iedereen zich kosteloos laten blokkeren tegen ongewenste post, telefoontjes en onaangekondigd (telefonisch) m

privacy telemarketing spam phone marketing telefoon business advertising reference
august 2007 by roel

copy to mine

‘Communities worden in de toekomst steeds belangrijker’ (via Livre) - Arnoud Engelfriet’s blog over juridische zaken op internet, auteursrecht, octrooien en meer

Kunnen bedrijven profiteren van het open source model? En dan niet alleen voor ontwikkeling van producten, maar ook voor optimalisatie van hun bedrijfsmodel. Livre meldt over een onderzoek in opdracht van Twynstra Gudde over het organisatiemodel van open

roelreply marketing opensource open community socialnetworks socialweb
july 2007 by roel

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BlogPulse Tools: Trend Results

BlogPulse Trend Search allows you to create graphs that visually track "buzz" over time for certain key words, phrases or links. Compare search terms/links in isolation, or use all three fields to compare search terms/links against others.

blogs trends analysis statistics trend tools web marketing media
july 2007 by roel

copy to mine

Livre - Open, Vrij en Duurzaam - Bloggen voor je bedrijf als marketingstrategie

Hoe pas je een weblog toe in je marketing/media mix?; Welke bedrijven kunnen beter niet gaan bloggen? Het zijn enkele vragen die aan de orde komen tijdens de 4e Business Blog Meeting, die op vrijdag 29 juni gehouden wordt in Utrecht.

blogging tips business marketing article
june 2007 by roel

copy to mine

OurSpace, the book

In OurSpace, Christine Harold examines the deployment and limitations of “culture jamming” by activists. These techniques defy repressive corporate culture through parodies, hoaxes, and pranks.

book culture marketing intellectualproperty copyright
june 2007 by roel

copy to mine

6de Online Marketing Blogkermis

Welkom op de 6de online marketing blogkermis! Met enige trots presenteer ik jullie deze volle kermis met maar liefst 21 interessante artikelen. Artikelen over Google Adsense, mediaplanning, verschillende markten, Tv-reclame, Google Analytics en nog veel m

marketing web google
june 2007 by roel

copy to mine

Online Advertising: So Good, Yet So Bad for Us -

Online advertising is a revolution for marketers, who now can take advantage of previously unavailable data about readers' online behaviors and preferences to send commercial messages to individuals rather than to broad demographic groups. [..]

privacy advertising culture marketing internet identity wired
may 2007 by roel

copy to mine

Hans on Experience

"Ik voel me connector tussen de bovenstroom en de onderstroom, waarbij ik probeer de bovenstroom (daar verkeren de meeste van ons de meeste tijd en daar vind je de vanzelfsprekendheid, het alledaagse, de systemen, de verkokering, de verzuiling, de verbrok

blog technology trends marketing networks culture dutch
april 2007 by roel

copy to mine