"For me, software experiences that feel like Augmented Paper are those that second-guess our (developers’) natural tendency to put functionality first, or to think of our apps as software. Apps are only incidentally software; software is an implementation detail. Instead, apps are experiences. Design an experience. Make it as beautiful — and as emotionally resonant — as it can possibly be. Then adorn the core experience and content with only as much functionality as is absolutely necessary. Functionality…is like seasoning. A little is an enhancement; any more destroys the flavour…and may well be bad for you. These new classes of devices, so immediately personal and portable and tactile, aren’t desktop-era shrines demanding incantation and prostration. They’re empowering extensions to our real, actual lives - and that’s a profound thing. They take what was once prosaic or mundane, and give us just a taste of superpowers. They’re augmentations, and they should be beautiful."