"Classic writers reached the masses when Penguin paperbacks began publishing great novels for the cost of a pack of cigarettes"

"Bri­dle says read­ers don’t value what pub­lish­ers do because all of the time involved in edit­ing, for­mat­ting, mar­ket­ing, etc., is invis­i­ble to reader when they encounter final prod­uct. Maybe. But mak­ing that time/labor vis­i­ble CAN’T just mean brusquely insist­ing that pub­lish­ers really are impor­tant & that they really do do valu­able work. It needs to mean some­thing like find­ing new ways for read­ers to engage with that work, & mak­ing that time mean­ing­ful as THEIR time.

"We Tell Stories, our alternate reality game and digital storytelling exercise finished 3 weeks ago - here Naomi Alderman explains the mysterious seventh story and the difference between writing books and writing games."

"Six authors. Six Stories. Six Weeks." "Digital fiction from Penguin"

"Over 4 days, starting on Tuesday 25th March & ending on Friday, you can follow Slice's story on her own weblog & her parents. If you want to get even more immersed, you can also email the characters & follow them through text messages on Twitter."

"Spinebreakers.co.uk is Penguin's pioneering online book community for teenagers, run by teenagers themselves. Editorial control of the site is in the hands of a core editorial team of nine teenagers aged between 13 and 18 years, supported by a large netw