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Made by Pixelate – The perfect video game press kit
"Here’s what it looks like:

* High-quality screenshots with human-readable filenames
* Option to download all screenshots in a ZIP
* Embeddable gameplay videos on YouTube/Vimeo
* Full gameplay description
* List of features
* Release date
* Price point in USD and EUR
* Available platforms
* Direct download link on iTunes/Steam
* Developer name and link
* Publisher name and link
* App icon and game logo in high resolution and with alpha channel
* Packshot if applicable
* Awards and nominations
* E-Mail address of team member responsible for press
* No buzzwords"
communication  via:tealtan  publicity  gamedsign  howto  pressreleases  pr  marketing  gaming  from delicious
february 2012 by robertogreco
Lessons from the paperback revolution - Salon.com
"…can’t help but imagine how Agel & Fiore would go about packaging a book today. So much about culture has turned porous; surely the range of multimedia possibilities would excite them to no end, resulting in books as radical as ones they produced over 40 years ago. Perhaps they would film a reality TV show based on the production of a book, inviting viewers to vote on book’s content, format, design, & title as an author, designer, & editor tried to work under such circumstances in a studio that also served as their living quarters?

Whatever the result of working w/ today’s tools, I’m sure they would not deviate from what had been their primary focus: the reader. Schnapp & Michaels locate common ground all these experimental paperbacks share in how they empower readers: “Even if this book is ‘by’ a major thinker, you will fill in the blanks, you connect the dots, you navigate the book forward or backward to find the tasty tidbits; look for the patterns, ideas, & story lines yourself."
marketing  1967  graphicdesign  graphics  design  realitytv  infromations  carlsagan  ideas  communication  jeromeagel  buckminsterfuller  electricinformationage  media  print  doubleday  pocketbooks  jacquelinesusann  bernardgeis  jeffreyschnapp  adammichaels  quentinfiore  marshallmcluhan  books  2012 
january 2012 by robertogreco
The Social Graph is Neither (Pinboard Blog) [Too much to quote, chose parts of the conclusion]
"The funny thing is, no one's really hiding the secret of how to make awesome online communities. Give people something cool to do and a way to talk to each other, moderate a little bit, and your job is done. Games like Eve Online or WoW have developed entire economies on top of what's basically a message board…

My hope is that whatever replaces Facebook and Google+ will look equally inevitable, and that our kids will think we were complete rubes for ever having thrown a sheep or clicked a +1 button. It's just a matter of waiting things out, and leaving ourselves enough freedom to find some interesting, organic, and human ways to bring our social lives online."

[Related: http://www.antipope.org/charlie/blog-static/2011/11/evil-social-networks.html ]
socialgraph  maciejceglowski  pinboard  social  technology  relationships  design  marketing  facebook  google+  google  advertising  compuserve  prodigy  aol  walledgardens  web  online  2011  from delicious
november 2011 by robertogreco
Startup School 2011- Ashton Kutcher - YouTube
"People who genuinely want to solve a problem, a real problem, a problem that exists not just for themselves, but sometimes just for themselves and then it turns into a wave effect that solves other people's problems. Sometimes by solving your own problems. Generally, if you want to affect the world, you have to change yourself first…making uncomfortable choices…taking that risk…doing this thing that nobody else is doing."

"It's not about being like somebody else. It's not about the billion dollars. It's about how you can affect other people's lives — enrich them, improve them — how you can eliminate the space between people, how you can eliminate pain and friction."

"If you want to be a real entrepreneur, you have to be the cause, you have to be the creator of someone else's new reality, which eliminates time, space, motion, friction…"

Tells story about Carl Fisher: http://en.wikipedia.org/wiki/Carl_G._Fisher ]
ashtonkutcher  purpose  vision  problemsolving  dropouts  entrepreneurship  2011  startupschool2011  via:monikahardy  risktaking  lcproject  carlfisher  marketing  change  passion  focus  from delicious
october 2011 by robertogreco
BBC News - A Point of View: The revolution of capitalism
"Karl Marx may have been wrong about communism but he was right about much of capitalism, John Gray writes."

"Whatever politicians may tell us about the need to curb the deficit, debts on the scale that have been run up can't be repaid. Almost certainly they will be inflated away - a process that is bound to be painful and impoverishing for many.

The result can only be further upheaval, on an even bigger scale. But it won't be the end of the world, or even of capitalism. Whatever happens, we're still going to have to learn to live with the mercurial energy that the market has released.

Capitalism has led to a revolution but not the one that Marx expected. The fiery German thinker hated the bourgeois life and looked to communism to destroy it. And just as he predicted, the bourgeois world has been destroyed.

But it wasn't communism that did the deed. It's capitalism that has killed off the bourgeoisie."
economics  history  politics  capitalism  karlmarx  philosophy  marketing  collapse  2011  johngray 
september 2011 by robertogreco
Ian Bogost - Gamification is Bullshit
"I've suggested the term "exploitationware" as a more accurate name for gamification's true purpose…captures gamifiers' real intentions: a grifter's game, pursued to capitalize on a cultural moment, through services about which they have questionable expertise, to bring about results meant to last only long enough to pad their bank accounts…

I am not naive & I am not a fool. I realize that gamification is the easy answer for deploying a perversion of games as a mod marketing miracle. I realize that using games earnestly would mean changing the very operation of most businesses. For those whose goal is to clock out at 5pm having matched the strategy & performance of your competitors, I understand that mediocrity's lips are seductive because they are willing. For the rest, those of you who would consider that games can offer something different and greater than an affirmation of existing corporate practices, the business world has another name for you: they call you "leaders.""
design  management  business  gaming  gamification  ianbogost  exploitationware  truth  2011  motivation  leadership  trends  fads  marketing  behavior  from delicious
august 2011 by robertogreco
Safe is risky. Risky is safe. « Re-educate Seattle
"Years ago, he assumed leadership of a college that was in transition, & helped it grow & develop.<br />
<br />
I said, “I want to do the same thing for PSCS that you’ve done for [this college].”<br />
<br />
He spent an hour with me telling stories & offering advice on organizational development. When he was finished, I tried to sum up.<br />
<br />
“It sounds like the way to grow an organization is to find the important stories, tell them to people who might be interested, & then keep working like crazy until you succeed.”<br />
<br />
He smiled. “It’s not complicated.” Then he added, “But it’s not easy. And the more success you have, the more work there will be to do. It never stops, so you have to love it. Doing the work has to be energizing for you. If not, it’s time to get a new job.”<br />
<br />
It’s after midnight right now, and I still have almost an hour’s worth of work before sending this out. I believe that re-imagining what school can be—& then building these new kinds of schools—is the most important work there is."
stevemiranda  storytelling  schools  leadership  sharing  marketing  tcsnmy  cv  growth  learning  self-knowledge  lcproject  from delicious
april 2011 by robertogreco
LiveWork Portland
"LiveWorkPortland is an effort to increase the visibility of the creative community in Portland, Maine, with the explicit goal of growing that community both in its numbers and it’s economic impact on the city. LiveWorkPortland is an ongoing marketing campaign—and advertisement for Portland, updated daily. Who is our target audience? Primarily talented and resourceful people who are living and working in other metro areas that have the means and drive to set up shop here and add to our community. As a virtuous benefit, we believe that the same kinds of content and community engagement that will make Portland more attractive and knowable to people “from away,” will also help us know ourselves better here and further integrate and energize the existing creative economy in Portland."
maine  portland  local  live  work  culture  marketing  from delicious
february 2011 by robertogreco
Why Marketing is Bullshit
"What does it have to do with Marketing? Well the thing is that this kind of success is completely unattainable by any market research techniques. There is NOTHING any Maketing person could have done to create or even predict this. Even if they had a hunch, they would have send out questionnaires and made focus group test to see how much Call of Duty players enjoy philosophy. How much do the target groups for Call of Duty and philosophy overlap?<br />
<br />
Clue train: they don’t! Because target groups are idiotic constructs that utterly fail at describing people. The reason why the Seananners channel works is because it is honest and genuine. Because it doesn’t treat the audience like vending machines. It doesn’t look for the right buttons to press. It treats them like real people. And real people are almost infinitely flexible. Real people can appreciate sick Call of Duty skills and casual philosophy at the same time."
marketing  targetgroups  flexibility  people  society  games  gaming  videogames  honesty  authenticity  from delicious
january 2011 by robertogreco
Anarcho-Monarchism | First Things [via: http://ayjay.tumblr.com/post/1554349139/yet-our-system-obliges-us-to-elevate-to-office]
"Yet our system obliges us to elevate to office precisely those persons who have the ego-besotted effrontery to ask us to do so; it is rather like being compelled to cede the steering wheel to the drunkard in the back seat loudly proclaiming that he knows how to get us there in half the time. More to the point, since our perpetual electoral cycle is now largely a matter of product recognition, advertising, and marketing strategies, we must be content often to vote for persons willing to lie to us with some regularity or, if not that, at least to speak to us evasively and insincerely. In a better, purer world—the world that cannot be—ambition would be an absolute disqualification for political authority."
politics  democracy  us  anarchy  anarchism  monarchis_  anarcho-monarchism  government  classideas  authority  elections  2010  marketing  advertising  monarchis  from delicious
november 2010 by robertogreco
russell davies: weird [Referring to: http://www.guardian.co.uk/lifeandstyle/2010/sep/18/change-your-life-weird-burkeman]
"[This] cheered me up no end. It's about WEIRDness, how Western Educated, Industrialised, Rich & Democratic societies produce people who are in no way typical of planet as whole, yet make up bulk of respondents in social science experiments…<br />
<br />
"…article is called "The Weirdest People in the World"… & it was published last month in BBS…authors begin by noting that psychology as a discipline is an outlier in being most American of all scientific fields. 70% of all citations in major psych journals refer to articles published by Americans. In chemistry, by contrast, figure is just 37%. This is a serious problem, because psychology varies across cultures, & chemistry doesn't."<br />
<br />
As I embark on learning how, professionally, to talk to & work w/ people from other places it's cheering to know I don't know anything. Because if the real social sciences are biased towards Western intuitions then the pseudo-sciences of marketing are, planetarily, even more bogus than I'd always suspected."
russelldavies  west  westernworld  psychology  difference  weird  marketing  socialsciences  sciences  bias  occidentalism  culture  outliers  perspective  global  differences  design  anthropology  steveheine  aranorenzayan  joehenrich  jonathanhaidt  from delicious
september 2010 by robertogreco
Inside the secret world of Trader Joe's - Aug. 23, 2010 [via: http://givemesomethingtoread.com/post/1003158776/inside-the-secret-world-of-trader-joes]
"Few customers realize the chain is owned by Germany's ultra-private Albrecht family, the people behind the Aldi Nord supermarket empire…Albrechts have passed their tightlipped ways on to their U.S. business: Trader Joe's and its CEO, Dan Bane, declined repeated requests to speak to Fortune, and the company has never participated in a major story about its business operations.<br />
<br />
Some of that may be because Trader Joe's business tactics are often very much at odds with its image as the funky shop around the corner that sources its wares from local farms and food artisans. Sometimes it does, but big, well-known companies also make many of Trader Joe's products. Those Trader Joe's pita chips? Made by Stacy's, a division of PepsiCo's (PEP, Fortune 500) Frito-Lay. On the East Coast much of its yogurt is supplied by Danone's Stonyfield Farm. And finicky foodies probably don't like to think about how Trader Joe's scale enables the chain to sell a pound of organic lemons for $2."
traderjoes  business  food  fortune  marketing  retail  2010  aldi  from delicious
august 2010 by robertogreco
Is Consumerism Killing Our Creativity? :: Articles :: The 99 Percent
"Have you ever fallen into a black hole of comparison shopping? You’re looking for a new digital camera, for instance. You head over to Cnet.com and read some reviews of various cameras, watch the video demos, identify the model you want. Then perhaps you employ Google’s shopping search to price out the options and find the best deal. All of the sudden, it’s four hours later. You’ve found the perfect camera, but your purchasing triumph is tainted by a creeping feeling of, well, disgust. Couldn’t that time have been used better?…<br />
<br />
“Highly creative adults frequently grew up with hardship. Hardship by itself doesn’t lead to creativity, but it does force kids to become more flexible—and flexibility helps with creativity.”<br />
<br />
When we have less to work with, we have to be more creative. Think about that the next time the consumerist impulse is threatening to encroach on your creativity."
consumerism  addiction  marketing  neuroscience  creativity  productivity  consumption  constraints  hardship  pobronson  annieleonard  from delicious
august 2010 by robertogreco
What The Fuck Is My Social Media Strategy? [Generates buzzwordy strategy statements]
From the about page: "How to sound like a social media expert:
bullshit  language  twitter  business  buzzwords  socialnetworking  socialmedia  humor  generator  media  satire  marketing  internet  strategy  advertising  2010  socialmediastrategy 
august 2010 by robertogreco
Kickstartup — Successful fundraising with Kickstarter & the (re)making of Art Space Tokyo — Craig Mod
"I want to share with you a story about books, publishing, fundraising and seed capital. It's a story that I hope will change how you think about all of these topics. And it's a story that I hope will serve as a template.
books  kickstarter  crowdfunding  entrepreneurship  publishing  craigmod  marketing  print  self-publishing  tokyo  fundraising  funding  design  printing  typography 
july 2010 by robertogreco
jnd: An emergent vocabulary of form for urban screens « Adam Greenfield's Speedbird
"I had the same reaction again the other day. The screens are currently running ads for the Swedish high-street retailer H&M, shot with a high-speed camera – models sloooooowly turning, as a cascade of red leaves ever-so-softly settles over them and to the ground. Just as with the movie posters, I found myself paying the H&M ads an inordinate amount of attention. Because the images’ figural elements evolve so glacially against a stable background, they’d found my cognitive sweet spot, that precise interval at the threshold of visual perception that makes you ask yourself: Wait, did that just change? What part of it? And I minded not at all. (In fact, I found it kind of calming. There’s a word you certainly don’t hear every day in the context of advertising.)"
helsinki  ubicomp  trends  screens  publicspace  digitalmedia  design  photography  advertising  marketing  displays  urbanscreens  adamgreenfield  subtlety  slow  perception  intriquing 
july 2010 by robertogreco
Why The Next Big Pop-Culture Wave After Cupcakes Might Be Libraries : NPR
"I don't know whether it's going to come in the form of a more successful movie franchise about librarians than that TV thing Noah Wyle does, or a basic-cable drama about a crime-fighting librarian (kinda like the one in the comic Rex Libris), or that reality show I was speculating about, but mark my words, once you've got Old Spicy on your side and you can sell a couple of YouTube parodies in a couple of months, you're standing on the edge of your pop-culture moment. Librarians: prepare."
trends  culture  cupcakes  librarians  libraries  marketing  npr  future  thingstohopefor 
july 2010 by robertogreco
trendwatching.com's June - July 2010 Trend Briefing covering "MASS MINGLING"
"Long gone are the days when 'online' was synonymous with social isolation and loneliness. In fact, we're now witnessing the exact opposite: technology is driving people to connect and meet up en masse with others, in the 'real world'. It makes for an interesting, easily-digested trend, begging to be turned into new services for your customers."
cyberspacetomeatspace  meatspace  2010  socialnetworking  socialmedia  trendwatching  marketing  via:cervus  internet  location  foursquare  facebook  online  mobile  culture  media  trends  massmingling  meetups  technology  social  web  community 
july 2010 by robertogreco
Why Old Spice matters « Snarkmarket
"blogs are actu­ally more related to live the­ater than they are to, say, news­pa­pers. The things that make a blog good are almost exactly the things that make a live per­for­mance good...most impor­tant...is inter­play w/ the audience...
robinsloan  socialmedia  storytelling  advertising  oldspice  2010  theater  analysis  marketing  media  digital  creative  casestudy  video  events  ted  realtime  twitter  blogs  blogging  feedback  interactive  interactivity 
july 2010 by robertogreco
Minimum viable product - Wikipedia, the free encyclopedia
"A Minimum Viable Product has just those features (and no more) that allows the product to be deployed. The product is typically deployed to a subset of possible customers, such as early adopters that are thought to be more forgiving, more likely to give feedback, and able to grasp a product vision from an early prototype or marketing information. It is a strategy targeted at avoiding building products that customers do not want, that seeks to maximize the information learned about the customer per dollar spent. "The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.""
product  productivity  minimumviableproduct  business  development  marketing  minimalism  prototyping  tcsnmy  startups  process  design  lcproject 
july 2010 by robertogreco
Simon Sinek: How great leaders inspire action | Video on TED.com
"Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling." [See the comment thread for mixed reactions.]
leadership  management  innovation  entrepreneurship  business  apple  culture  education  marketing  motivation  ted  strategy  tcsnmy  why  vision  purpose  lcproject  whyhowwhat  mission  howto  organizations 
july 2010 by robertogreco
Rands In Repose: The Shop I Want
"The shop I want is owned by a person I know and respect. Inside of this shop are two button-up shirts, a pair of jeans, three pens, a desk, & a small white marble polar bear. Each of these items is picked out specifically for me, & more importantly, they are items that, given my own devices, I would never choose or possibly even discover for myself...
consumerism  ikea  google  twitter  sales  shopping  internet  marketing  materialism  ecommerce  ebay  curation  consumption  experience  relationships  trust  joelspolsky  2010  surprise  delight 
june 2010 by robertogreco
Civil Branding » The MUJI 'Enough' message [See also: http://doblog.tumblr.com/post/167472813/ AND http://doblog.tumblr.com/post/640466040/enough AND full text: http://craightonberman.tumblr.com/post/444105012/the-future-of-muji]
"MUJI is not a brand...does not make products of individuality or fashion, nor...reflect popularity of its name in prices. MUJI creates products w/ view toward global consumption of the future. This means that we do not create products that lure customers into believing that “this is best” or “I must have this.” We would like our customers to feel the rational sense of satisfaction that comes not w/ “This is best,” but w/ “this is enough”. “Best” becomes “enough”.
muji  enough  sustainability  harmony  disharmony  branding  marketing  purpose  tcsnmy  consumption  future  mission  message  unproduct  postconsumerism  postmaterialism 
may 2010 by robertogreco
apophenia » Facebook and “radical transparency” (a rant)
"Zuckerberg & gang may think they know what’s best for society, for individuals, but I violently disagree...they know what’s best for privileged class. & I’m terrified of consequences these moves are having for those who don’t live in lap of luxury. I say this as someone who is privileged...has profited at every turn by being visible. But also someone who has seen costs & pushed through consequences w/ lots of help & support. Being publicly visible isn’t always easy [or] fun. & I don’t think that anyone should go through what I’ve gone through w/out making choice to do it. So I’m [very] angry that some people aren’t being given that choice, don’t know what’s going on, that it’s become OK in my industry to expose people...it’s high time that we take into consideration those whose lives aren’t nearly as privileged as ours, those who aren’t choosing to take the risks we take, those who can’t afford to. This isn’t about liberals vs. libertarians; it’s about monkeys vs. robots."
2010  danahboyd  socialmedia  facebook  marketing  socialnetworking  surveillance  legal  transparency  security  sharing  activism  privacy  sxsw  ethics  internet  markzuckerberg  visibility 
may 2010 by robertogreco
Seth's Blog: The coming melt-down in higher education (as seen by a marketer)
"1. Most colleges are organized to give an average education to average students... 2. College has gotten expensive far faster than wages have gone up... 3. The definition of 'best' is under siege... 4. The correlation between a typical college degree and success is suspect... 5. Accreditation isn't the solution, it's the problem. A lot of these ills are the result of uniform accreditation programs that have pushed high-cost, low-reward policies on institutions and rewarded schools that churn out young wanna-be professors instead of experiences that turn out leaders and problem-solvers... The only people who haven't gotten the memo are anxious helicopter parents, mass marketing colleges and traditional employers. And all three are waking up and facing new circumstances."
tcsnmy  education  highereducation  learning  highered  schools  accreditation  change  gamechanging  economics  meltdown  marketing  colleges  sethgodin  trends  attitude  2010  future  leadership  unschooling  deschooling  internships  gapyear  schooling 
april 2010 by robertogreco
From Social Media to Social Strategy - Umair Haque - Harvard Business Review
"Today, the meaning is the message. The "message" of the Internet's social revolution is more meaningful work, economics, politics, society, and organization. It promises radically more meaning: to make stuff matter, once again, in human terms, not just financial ones. ... Social strategies are about reinventing tomorrow. Their goal is nothing less than changing the DNA of an organization, ecosystem, or industry. Want to get radical? Stop applying 20th century principles ("product," "buzz," "loyalty") to 21st century media. The fundamental change of scale and pace that social tools introduce into human affairs — their great tectonic shift — is the promise of more meaningful work, stuff, and organization. Start with "the meaning is the message" instead."
brands  socialnetworking  umairhaque  twitter  strategy  marketing  meaning  society  socialmedia  culture  creativity  communication  change  business  innovation  tcsnmy  clarity  cohesion  choreography  control  hierarchy  character 
april 2010 by robertogreco
Nobody Has A Million Twitter Followers - Anil Dash
That leaves an inescapable conclusion. Nobody has a million followers on Twitter. And being on the suggested user list doesn't add value to a Twitter account, regardless of whether you're a regular guy like me, or one of the biggest brands in the world.
anildash  attention  celebrity  statistics  twitter  followers  fame  lists  marketing  publishing  socialmedia  community  data 
april 2010 by robertogreco
Costco : The Frontal Cortex
"Consumers aren't always driven by careful considerations of price and expected utility. We don't look at the electric grill or box of chocolates and perform an explicit cost-benefit analysis. Instead, we outsource much of this calculation to our emotional brain, and rely on relative amounts of pleasure versus pain to tell us what to purchase. (During many of the decisions, the rational prefrontal cortex was largely a spectator, standing silently by while the NAcc and insula argued with each other.) Whichever feeling we feel most intensely tends to dictate our shopping decisions. It's like an emotional tug-of-war."
behavior  jonahlehrer  shopping  science  neuroscience  costco  culture  decisions  economics  psychology  pricing  business  branding  marketing 
april 2010 by robertogreco
Jane McGonigal: Gaming can make a better world | Video on TED.com
"Games like World of Warcraft give players the means to save worlds, and incentive to learn the habits of heroes. What if we could harness this gamer power to solve real-world problems? Jane McGonigal says we can, and explains how."
janemcgonigal  2010  arg  sustainability  innovation  mmorpg  videogames  wow  gamedesign  games  gaming  culture  education  marketing  ted 
march 2010 by robertogreco
Apple’s iPad, General Motors, and the shrinking middle of the consumer market : The New Yorker
"The products made by midrange companies are neither exceptional enough to justify premium prices nor cheap enough to win over value-conscious consumers. Furthermore, the squeeze is getting tighter every day. Thanks to economies of scale, products that start out mediocre often get better without getting much more expensive -- the newest Flip, for instance, shoots in high-def and has four times as much memory as the original -- so consumers can trade down without a significant drop in quality. Conversely, economies of scale also allow makers of high-end products to reduce prices without skimping on quality. A top-of-the-line iPod now features video and four times as much storage as it did six years ago, but costs a hundred and fifty dollars less. At the same time, the global market has become so huge that you can occupy a high-end niche and still sell a lot of units. Apple has just 2.2 per cent of the world cell-phone market, but that means it sold 25 million iPhones last year."
jamessurowiecky  economics  statistics  business  brands  ipad  ikea  apple  branding  globalization  marketing  markets  midrange  value  premium 
march 2010 by robertogreco
Holiday Matinee
"Are you looking to make a real, creative contribution to society? Are you incredibly passionate about your ideas? Do you require smarter more creative ways to market your brand? Holiday Matinee has over ten years of multi-disciplined experience – be it graphic design and brand identity, creative consulting and trendspotting, social media implementation, curating philanthropic events or motivating the youth of America – we do it all and bring it hard. We’re obsessed with good design, social responsibility and promoting creativity. Holiday Matinee’s formula is simple: we only partner with people, projects and revolutions we give a damn about. Then we go to work. (And we don’t sleep much)."
sandiego  art  agency  entrepreneurship  fashion  marketing  music  creativity  advertising  agencies  design  glvo 
march 2010 by robertogreco
Style Icon: Cayce Pollard from William Gibson's "Pattern Recognition" ---> NOGOODFORME.COM
"You'd think such an allergy to brands would put a cramp in a girl's style, but here's the other rub: Cayce has style in spades. She may be allergic to fashion, but she still loves clothes. You can tell, because the novel talks about her clothes a lot. (And she has a girly side: she enjoys spa treatments and does Pilates, for God's sake!) Her limitations with clothing actually work to give her a strong look, which the book encapsulates best:"
fashion  fiction  books  marketing  williamgibson  style  glvo  srg  patternrecognition  cosplay  clothing  wearable 
march 2010 by robertogreco
Mobile Trends 2020
mobile  technology  android  iphone  interactiondesign  innovation  predictions  research  future  advertising  marketing 
march 2010 by robertogreco
Seth's Blog: It's easier to teach compliance than initiative
"Compliance is simple to measure, simple to test for and simple to teach. Punish non-compliance, reward obedience and repeat.
humanresources  compliance  education  teaching  initiative  business  marketing  leadership  security  hr  management  sethgodin  innovation  risk  creativity  change  gamechanging  unschooling  deschooling  tcsnmy  criticalthinking  problemsolving 
february 2010 by robertogreco
Seth's Blog: No more big events
"Here are things that you can now avoid:
sethgodin  iteration  tcsnmy  events  trialanderror  communication  slow  deliberate  administration  management  leadership  growth  marketing 
february 2010 by robertogreco
Easy = True - The Boston Globe
"One of the hottest topics in psychology today is something called “cognitive fluency.” Cognitive fluency is simply a measure of how easy it is to think about something, and it turns out that people prefer things that are easy to think about to those that are hard. On the face of it, it’s a rather intuitive idea. But psychologists are only beginning to uncover the surprising extent to which fluency guides our thinking, and in situations where we have no idea it is at work."
politics  psychology  cognitivefluency  communication  brain  blogging  business  marketing  behavior  persuasion  cognition 
february 2010 by robertogreco
Op-Ed Contributor - Taking the Magic Out of College - NYTimes.com
"What really matters to me as I prepare to make my decision? Well, I loved hearing about Williams College’s two-student classes called tutorials, and how Swarthmore lets students weigh in on almost every big decision made by its administration. I was really impressed by Middlebury’s student-driven campaign to save energy on campus. I care about diversity and need-blind financial aid — and, of course, the social life. But I don’t care about what percentage of the student body runs around on broomsticks.
admissions  harrypotter  education  marketing  schools  colleges  universities  oped 
february 2010 by robertogreco
A new class of content for a new class of device « Snarkmarket
"the web kinda hates bounded, holis­tic work...likes bits & pieces, cross-references & rec­om­men­da­tions, frag­ments & tabs...loves the fact that you’re read­ing this post in Google Reader...iPad looks to me like a focus machine...such an oppor­tu­nity for sto­ry­telling, & for inno­va­tion around sto­ry­telling...oppor­tu­nity to make the Myst of 2010...con­nect the dots. For all its power & flex­i­bil­ity, the web is really bad at pre­sent­ing bounded, holis­tic work in a focused, immer­sive way. This is why web shows never worked. The web is bad at con­tain­ers...bad at frames... the young Hayao Miyaza­kis & Mark Z. Danielewskis & Edward Goreys of this world ought to be learn­ing Objective-C—or at least mak­ing some new friends. Because this new device gives us the power and flex­i­bil­ity to real­ize a whole new class of crazy vision—and it puts that vision in a frame. ... In five years, the coolest stuff on the iPad should be… jeez, you know, I think it should be art."
design  culture  storytelling  snarkmarket  blogging  journalism  robinsloan  immersion  epub  content  ipad  marketing  attention  future  books  change  multimedia  apple  media  innovation  2010  focus  singletasking  multitasking 
january 2010 by robertogreco
Stock and flow « Snarkmarket
"Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind peo­ple that you exist. Stock is the durable stuff. It’s the con­tent you pro­duce that’s as inter­est­ing in two months (or two years) as it is today. It’s what peo­ple dis­cover via search. It’s what spreads slowly but surely, build­ing fans over time. I feel like flow is ascen­dant these days, for obvi­ous reasons—but we neglect stock at our own peril. I mean that both in terms of the health of an audi­ence &, like, the health of a soul. Flow is a tread­mill, & you can’t spend all of your time run­ning on the tread­mill. Well, you can. But then one day you’ll get off & look around and go: Oh man. I’ve got noth­ing here...& the real magic trick in 2010 is to put them both together. To keep the ball bounc­ing with your flow—to main­tain that open chan­nel of communication—while you work on some kick-ass stock in the back­ground. Sac­ri­fice nei­ther. It’s the hybrid strategy."
robinsloan  stockandflow  productivity  economics  media  creativity  ideas  stock  flow  attention  blogging  twitter  business  social  blogs  marketing  philosophy  online  web  writing  design  journalism  socialmedia  content  life  balance  bigpicture  details 
january 2010 by robertogreco
plasticbag.org: Should we encourage self-promotion and lies?
"I'd never argue that we should forcefully reject anyone who manifests confidence, skills in self-promotion or who is cocky enough to sell themselves. But what I want to strongly resist is the idea that it is these attributes that we should be promoting - either in women or in men.
tomcoates  marketing  promotion  clayshirky  webdev  design  web  business  community  creativity  beauty  creation  tcsnmy  self-promotion  society  social  value  lies  work  methodology  advice  gender  identity  inspiration  psychology  women  culture  selfpromotion  feminism  vision  men 
january 2010 by robertogreco
Seth's Blog: The reason social media is so difficult for most organizations
"It's a process, not an event.
branding  sethgodin  media  management  productivity  marketing  socialmedia  process  tcsnmy  value 
january 2010 by robertogreco
“the purpose-idea”: ten questions for mark earls | Gapingvoid
"Third, “Brand” is what you get as a result of doing great , not a good guide to what to do — it’s the sco­re­board, not the game.
branding  herd  purpose  hughmacleod  markearls  tcsnmy  mission  focus  communication  advertising  marketing  administration  leadership  management 
january 2010 by robertogreco
ongoing · After Branding
So much great advice. I'm highlighting this one because I was just warning a friend about the same a few days ago. "8. Do not invest any time or money with anyone whose title, or company name, includes the words “Search Engine” or the abbreviations “SEO” or “SEM”. While one hears that there are a few honest souls out there, lots are just looking for sheep to fleece; don’t be one.
design  culture  homepage  socialnetworking  identity  networking  reputation  presence  business  web  webdev  blogging  marketing  spelling  personal-branding  timbray  internet  branding  seo  sem  flash  glvo  via:cburell 
january 2010 by robertogreco
Seth's Blog: It's not the rats you need to worry about
"Amazon and the Kindle have killed the bookstore. Why? Because people who buy 100 or 300 books a year are gone forever. The typical American buys just one book a year for pleasure. Those people are meaningless to a bookstore. It's the heavy users that matter, and now officially, as 2009 ends, they have abandoned the bookstore. It's over. When law firms started switching to fax machines, Fedex realized that the cash cow part of their business (100 or 1000 or more envelopes per firm per day) was over and switched fast to packages. Good for them."
books  kindle  fedex  booksellers  sethgodin  bookstores  marketing  itunes  ebooks  amazon 
december 2009 by robertogreco
Kosmograd: Learning from Niketown
"The 2002 Scorpion KO campaign was centred around a cage-soccer tournament of 3-a-side, first-goal wins, an extension of a TV advert, directed by Terry Gilliam, and fronted by Eric Cantona. ... In connecting young people with an urban identity reinforced on the streets, and via online and mobile messaging, Nike created a powerful way of representing the city both with space and with signs, a 'Situationist' urban realm...The new brand city described by Borries ... is a dynamic city, a setting for organizing 'situations.' In order to reach even the smallest target groups, the media will be deployed in this city far more interactively than they are today. Streets, fallow zones, interstitial spaces and ruins will play essential roles in the brand name city. These spaces will not be overlaid with advertising in classical fashion, but will instead become the objects of discriminating marketing strategies...We have as much to learn from Nike as Venturi, from Niketown as Levittown."
via:blackbeltjones  architecture  economics  urbanism  marketing  uk  branding  nike  advertising  brands  london  situationist  parks  guydebord 
december 2009 by robertogreco
Video Games And Participatory Culture : NPR [more here: http://spotlight.macfound.org/blog/entry/playback_video_games_and_participatory_culture_on_npr/]
"Many video games let you create (your own levels in a first-person shooter, your own creatures in an adventure, for example) and upload these creations so you can share them with other players. It's called participatory culture, where consumers are not couch potatoes but rather active participants and creators themselves. But some argue we're merely being tricked into thinking we're being creative."
internet  creativity  cocreation  henryjenkins  sharing  markets  whatsoldisnew  whatsoldisnewagain  music  videogames  gaming  littlebigplanet  participatory  culture  participatoryculture  trends  history  media  massmedia  creation  design  profits  profitsharing  corporations  spore  ea  usergeneratedcontent  content  usergenerated  beaterator  marketing  compensation  revenue  art  newmedia  games  participation 
december 2009 by robertogreco
Seth's Blog: Different kinds of work [see also: http://beyond-school.org/2009/12/20/godin-sees-it-too-recession-skills-101/]
"If your boss asks you to move a box from point a to point b, it's probably not okay to say, "I don't feel like it right now."
sethgodin  creativity  work  innovation  management  leadership  marketing  passion  values  excuses  tcsnmy  collaboration  brainstorming  generosity  deschooling  recession  unschooling  lcproject  bullies  customerservice 
december 2009 by robertogreco
The Good Enough Revolution: When Cheap and Simple Is Just Fine
"instead of building a hospital in a new area, Kaiser leased space in a strip mall, set up a high tech office, & hired 2 doctors to staff it. Thanks to the digitization of records, patients could go to this "microclinic" for most of their needs & seamlessly transition to a hospital farther away when necessary...series of trials to see what such an office could do. They cut everything they could out of the clinics: no pharmacy, no radiology...explored cutting the receptionist in favor of an ATM-like kiosk where patients would check in with their Kaiser card...found that the system performed very well. 2 doctors working out of a microclinic could meet 80% of a typical patient's needs. With a hi-def video conferencing add-on, members could even link to a nearby hospital for a quick consult with a specialist. Patients would still need to travel to a full-size facility for major trauma, surgery, or access to expensive diagnostic equipment, but those are situations that arise infrequently."
design  technology  culture  future  economics  business  goodenough  cheap  simple  flip  simplicity  mp3  digital  marketing  strategy  cameras  innovation  trends  quality  music  kaiser  healthcare  medicine  clinics  hospitals 
december 2009 by robertogreco
Just Don't Look
"The "just don't look" strategy works for more than advertising...it's effective in any situation where someone or something runs on attention. On the web attention comes in the form of links and pageviews so "just don't look" translates roughly into "just don't link or read". If you don't like who's on the cover of Wired, just don't look. If no one talks about her, she'll go away. Think media gossip sites are ruining the web? Don't read them. Leggy blonde conservative got your knickers in a knot? Just don't look. Commenters ruining the internet? Moderate your comments or close them up. If some Web 2.0 blowhard says something stupid, just don't look. Hate blonde socialites? Just. Don't. Look."
commenting  attention  kottke  advice  comments  criticism  blogosphere  internet  politics  marketing  culture  online  web  psychology  media  communication  activism  truth  advertising  simpsons  trolls 
december 2009 by robertogreco
On Self-Promotion – Jeffrey Zeldman Presents The Daily Report
"You are a shameless self promoter!” he said.
self-promotion  jeffreyzeldman  ego  self  socialmedia  howto  entrepreneurship  promotion  business  psychology  creativity  branding  influence  marketing  advertising  glvo 
november 2009 by robertogreco
HBS Cases: Customer Feedback Not on elBulli's Menu — HBS Working Knowledge
"There is much about the restaurant that is inefficient, as MBAs are quick to note: Adrià should lower his staff numbers, use cheaper ingredients, improve his supply chain, and increase the restaurant's hours of operation. But "fixing" elBulli turns it into just another restaurant, says Norton: "The things that make it inefficient are part of what makes it so valuable to people." [or as Kottke phrases it: :Understanding vs. listening to customers": http://kottke.org/09/11/understanding-vs-listening-to-customers]
design  business  creativity  innovation  food  marketing  people  cooking  casestudy  feedback  customers  tcsnmy  value  elbulli  restaurants  ferranadrià 
november 2009 by robertogreco
Gamechanging and Change Through Play – Playful 2009 // katy lindemann // seemingly unconnected
"So let’s think about what play actually is. Johan Huizinga was a Dutch historian, cultural theorist who wrote a pretty seminal text in 1938 called Homo Ludens or “Man the Player”. He explores how essential play is to culture and society, and argues that play is absolutely fundamental to the human condition and has permeated all cultures from the beginning. We’re born to play. Because playing is how we learn. We’re all here because of the skills and knowledge we learned through playing as small children.
play  tcsnmy  glvo  games  gaming  barelygames  gamechanging  learning  children  presentation  socialmedia  gamedesign  psychology  happiness  change  entertainment  marketing  design  behavior  2009  playful09  katylindemann 
november 2009 by robertogreco
Building a brand « Re-educate
"When I talk to parents about school, they all agree that there are problems. That’s not the hard part. The hard part is convincing them to do something about it. Because really, most people just want to fit in.
lcproject  change  parenting  tcsnmy  schools  schooling  entrepreneurship  speaking  marketing  administration  leadership  gamechanging  comfort  fittingin  branding 
november 2009 by robertogreco
Robin writes a book (and you get a copy) » Naming characters with Google AdWords — Kickstarter
"But okay, I'll be honest. This was mostly just an excuse to try a new tool. Any nerd will tell you that tools can provide their own intrinsic rewards. There's an aspect of exploration to it, too: you're pressing out into new tool-territory, learning about what you can and can't do."
google  adwords  research  writing  crowdsourcing  names  naming  kickstarter  marketing  process 
october 2009 by robertogreco
Rory Sutherland: Life lessons from an ad man | Video on TED.com
"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life."
advertising  marketing  perception  design  rorysutherland  branding  humor  history 
october 2009 by robertogreco
Confessions of an Aca/Fan: Archives: Transmedia Tacos? You Bet!
"Kogi is a small example of the new spectatorship that creative artists can maneuver to empower a deeper synergy between production and consumption (or future prosumption) as chefs and diners, food critics and passive consumers can all benefit from the increased connectivity and emotional resonance afforded through transmedia productions. What is going on is the sharing of privileged knowledge and information conveyed as a narrative construction.
twitter  marketing  advertising  storytelling  socialmedia  narrative  transmedia  henryjenkins  kogi  experience  convergence  music  losangeles  casestudy  local 
october 2009 by robertogreco
College Search, Scholarships, Admissions | Zinch.com
"What is Zinch?
collegeadmissions  colleges  socialnetworking  admissions  portfolio  applications  marketing  scholarship  education  universities 
october 2009 by robertogreco
russell davies: just sell it
"You can feel it can't you, after all these years of brands pursuing branded retail experiences and retail theatre and blah blah blah, people are starting to want the opposite. They just want to buy something and leave. No experience, no brand, no up-sell and ideally no eye-contact."
retail  marketing  ux  experience  russelldavies 
october 2009 by robertogreco
Derek Powazek - Spammers, Evildoers, and Opportunists
"Which brings us to the One True Way to get a lot of traffic on the web. It’s pretty simple, & I’m going to give it to you here, for free: Make something great. Tell people about it. Do it again. That’s it. Make something you believe in. Make it beautiful, confident, & real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again. Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog. (Don’t have those things? Start them.) Tell people who give a shit – not strangers. Tell them why it matters to you. Find the places where your community congregates online & participate. Connect with them like a person, not a corporation. Engage. Be real. Then do it again. & again. You’ll build a reputation for doing good work, meaning what you say, & building trust. It’ll take time. A lot of time. But it works. & it’s the only thing that does."
derekpowazek  seo  searchengine  search  google  diy  webdev  advice  usability  marketing  business  web  advertising  spam  evil  howto  entrepreneurship  content  tcsnmy 
october 2009 by robertogreco
The Dirty Little Secret About the "Wisdom of the Crowds" - There is No Crowd
"Recent research by Carnegie Mellon University (CMU) professor Vassilis Kostakos pokes a big hole in the prevailing wisdom that the "wisdom of crowds" is a trustworthy force on today's web. His research focused on studying the voting patterns across several sites featuring user-generated reviews including Amazon, IMDb, and BookCrossing. The findings showed that a small group of users accounted for a large number of ratings. In other words, as many have already begun to suspect, small but powerful groups can easily distort what the "crowd" really thinks, leading online reviews to often end up appearing extremely positive or extremely negative."
wisdomofcrowds  technology  internet  psychology  readwriteweb  influence  marketing  socialmedia  information  crowdsourcing  ratings  yelp  crowds  socialnetworking  statistics  wikipedia  wisdom  community  research 
september 2009 by robertogreco
O’DonnellWeb - As if the Sadie Hawkins Day dance wasn’t bad enough
"I like this Sadie Hawkins themed career fair that DeVry is doing. The students & job seekers set up tables & the recruiters have to shuffle around from table to table. It could allow for a lot of creativity on the students part in presenting themselves and getting the attention of the recruiters. I’m not really surprised that DeVry is doing something interesting. I think the traditional 4 year U may be on the verge of jumping the shark. Today people still think they need to spend $30K/year on an education just to have a shot at a decent life. They don’t. They can’t. It’s bad enough that you aren’t in the workplace for 4 years making money. Instead, you are at State U going into debt. More & more, I think people are going to realize they just can’t afford that 4 years. Non-traditional educational institutions like DeVry, online offerings & other things yet to be invented are the wave of the future."
education  future  colleges  universities  marketing  careers  devry  alternative  unschooling  deschooling  economics  learning 
september 2009 by robertogreco
Seth's Blog: The problem with non [more: http://gravitymedium.com/2009/09/17/nonprofits-and-engagement-media/]
"Non as in non-profit.
nonprofit  leadership  management  innovation  sethgodin  strategy  nonprofits  fundraising  marketing  business  twitter  blogging  blogs  change  media  socialmedia  charity  philanthropy  tcsnmy 
september 2009 by robertogreco
Ten Characteristics of Great Companies
"1 Great companies are constantly innovating and delighting their customers/users with new products and services. 2...are built to last and be independent and sustainable. Great companies don't sell out. 3...make lots of money but leave even more money on the table for their users and partners. 4...don't look elsewhere for ideas. They develop their ideas internally and are copied by others. 5...infect their users/customers with their brand. They turn their users and customers into marketing/salesforces. 6...are led by entrepreneurs who own a meaningful piece of the business. As such, they make decisions based on long term business needs and objectives not short term goals. 7...have a global mindset. They treat every person in the world as a potential customer/user. 8...are attempting to change the world in addition to making money. 9...are not reliant on any one person to deliver their value proposition. 10...put the customer/user first above any other priority."
business  innovation  fredwilson  marketing  startups  management  leadership  entrepreneurship  success  strategy  tips  tcsnmy  administration 
september 2009 by robertogreco
WORDOID - Creative Naming Service
"Wordoid.com is a webapp that strives to help you invent a good name. It makes up new words. Automagically. It knows how to create words in English or Spanish. It even knows how to create words in an imaginary language, constructed by blending two or more real languages together."
names  naming  branding  brainstorming  domainnames  domains  words  generator  marketing  language  english  spanish  español  french 
august 2009 by robertogreco
Why are companies so afraid of “think(ing) different”? | Technovia
"You’d think that companies would want to make their products different from their competitors, wouldn’t you? After all, if there’s a difference, people might actually buy your product rather than someone else’s?"
via:preoccupations  marketing  tcsnmy  differentiation  product  competition  risk 
july 2009 by robertogreco
You Can't Innovate Like Apple — Product Management Training, Product Marketing Training by Pragmatic Marketing
"The point is not to go ask your customers what they want. If you ask that question in the formative stages, then you’re doing it wrong. The point is to go immerse yourself in their environment and ask lots of “why” questions until you have thoroughly explored the ins and outs of their decision making, needs, wants, and problems. At that point, you should be able to break their needs and the opportunities down into a few simple statements of truth. As Alan Cooper says, how can you help an end user achieve the goal if you don’t know what it is? You have to build a persona or model that accurately describes the objectives of your consumers and the problems they face with the existing solutions. The real benefit … is that unless you put a face and expectations on that consumer, then disagreements about features or product positioning or design come down to who can pull the greatest political will—rather than who has the cleanest interpretation of the consumer’s need.”"
via:preoccupations  design  experiencedesign  branding  development  marketing  mac  apple  process  productmanagement  innovation  howto  business  management  administration  interaction  experience  tcsnmy  ux  user 
july 2009 by robertogreco
Products are Worthless
"Social Media and Utilities introduce a much healthier and useful form of marketing, focusing on understanding how and why products and companies are valuable – and then further establishing and building on their situational value, rather than trying to squeeze some artificial attention out of a dead horse."
userexperience  education  design  psychology  innovation  context  brands  marketing  products  services  servicedesign  socialinnovation 
july 2009 by robertogreco
James Wolcott on Cultural Snobbery | vanityfair.com
"Pity the culture snob, as Kindles, iPods, and flash drives swallow up the visible markers of superior taste and intelligence. With the digitization of books, music, and movies, how will the highbrow distinguish him- or herself from the masses?"
kindle  electronics  ipod  technology  culture  books  snobbery  posturing  publishing  conspicuousconsumption  marketing  media 
july 2009 by robertogreco
This Blog Sits at the: Issac Mizrahi on Metro North
"wonderful piece of advertising...certain emotional tonality that distinguishes it from most fashion advertising I've ever seen...has a narrative verve...But...semantics of the narrative have been withheld from us. So the fun of the ad is figuring out what's up." + comment: "There's a meta-story here, as well. In his post, Grant highlighted the Paper Monster graffiti detail, riffed a few hypotheses on what it might mean & then the actual PaperMonster wrote in clarifying that the graffito was one of his tags. So the Mizrahi ad has now become, at least for the several people involved in this interaction, a platform for dialogue & a "place where people are meeting." As with the best viral marketing, the distinctions between the realms of media & "life" have dissolved & we are left with a multiplicity of forces exerting influence on each other. Advertising in the age of the critically literate consumer & the internet has the opportunity to create this mechanism & the chance to exploit it."
advertising  isaacmizrahi  fashion  grantmccracken  internet  medialiteracy  literacy  viral  marketing  dialogue  discussion  metastories  graffiti  conversation  meaning  storytelling  understanding 
july 2009 by robertogreco
Borderland › Competitiveness and Excellence
"Competitiveness & excellence are not necessarily related. Competition may lead to excellence, but it may also lead to cheating & lying. Or it may lead to more benign perversions, like data mining & “public relations” initiatives that focus on quality indicators, rather than quality itself...story about how colleges may manipulate their rankings in US News & World Report’s list of top universities. But data mining and publicity campaigns aren’t always necessary for an institution to promote itself. Sometimes ideology alone is enough for a school to stand on. ... My own teaching philosophy and my reservations about using any form of coercion to get kids to learn runs straight back to my early years in school. The need for order has to be balanced with respect and a certain amount of freedom to direct our attention toward what interests us. The teacher has to figure out how to put that together, and the extent to which he or she can do that makes all the difference for kids."
education  tcsnmy  marketing  publicrelations  administration  management  philosophy  progressive  quality  freedom  traditional  alfiekohn  dougnoon  competitiveness  excellence  competition  datamining  colleges  universities  schools  teaching 
july 2009 by robertogreco
Yes! 50 Scientifically Proven Ways to Be Persuasive « alex.moskalyuk
"Noah Goldstein’s, Steve Martin’s (no, not that Steve Martin’s) and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled into one readable volume.
persuasion  communication  business  psychology  marketing  leadership  behavior  economics  tcsnmy  influence  management  administration 
june 2009 by robertogreco
Going Postal: The Imminent Death of the U.S. Postal Service? - Georg Jensen - The American Interest Magazine
"Just as General Motors has in effect subsidized Big Oil by continuing to build gas-guzzlers in recent years, so has the USPS continued to subsidize Big Mail by shaping its operations to encourage what it now calls, revealingly, "standard mail" -- that is, advertising junk mail. Most American citizens are blissfully unaware of the degree to which USPS subsidizes U.S. businesses by means of the fees it collects from ordinary postal customers. For example, if you wish to mail someone a large envelope weighing three ounces, you'll pay $1.17 in postage. A business can bulk-mail a three-ounce catalog of the same size for as little as $0.14."
usps  government  sustainability  economics  advertising  politics  policy  mail  costs  marketing  consumer  postalservice 
april 2009 by robertogreco
How to look at billboards
"Outdoor advertising is peddling a commodity it does not own and without the owner's permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on unintentional violations of their air space. The individual's air space is intentionally violated by billboards every day of the year."
via:kottke  billboards  advertising  attention  psychology  marketing  spam  culture  1960s 
april 2009 by robertogreco
A Whole Lotta Nothing: This is how Social Media really works
"So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all."
marketing  business  tcsnmy  wordofmouth  twitter  socialmedia  strategy 
april 2009 by robertogreco
Seth's Blog: Beware of trade guilds maintaining the status quo
"Whenever a trade association raises the barricades and tries to lobby their way into maintaining the status quo, they are doing their members a disservice. Instead of spending time and insight and effort reinventing what they do and organizing for a better future, the members are lulled into a sense of security that somehow, somehow, the future will be just like today."
progress  sethgodin  kindle  regulation  lobbying  marketing  politics  business  change  innovation  reinvention  future  publishing  guilds  tradeguilds  unions  reform 
march 2009 by robertogreco
SpearTalks: Seth Godin - Josh Spear, Trendspotting
"The best measure of a blog is not how many people it reaches, it’s how much it changes what you do. Changes your posture, your writing, your transparency, your humility. What blogging has done for me is made me think. I get to think about how the outside world will understand something I’m trying to do, for example.
socialmedia  sethgodin  blogging  business  blogs  strategy  marketing  branding  thinking  writing 
february 2009 by robertogreco
Seth's Blog: Sorry, you can't be our customer
"You can't (and shouldn't) please every single person who may or may not become a customer. But you should (and you must) figure out what to tell the folks you're going to turn away. Endless negotiations are like teaching a cat to swim... the cat never learns and you get frustrated.
business  marketing  strategy  tcsnmy  clients 
february 2009 by robertogreco
Joseph Pine on what consumers want | Video on TED.com
"Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway." Shifting from a service economy to an experience economy.
experience  marketing  authenticity  ted  consumerism  innovation  branding  markets  customization  masscustomization  customers 
january 2009 by robertogreco
russell davies: meet the new schtick (2)
"in many ways, that's [an unfinished book like Dave Gray's Marks and Meaning] a more interesting and involving thing to own than a finished book. You're getting an object, but you're also getting into a little community." ... "You see what I'm getting at here? Books/paper are proven technologies. Brilliant things. Really good at all sorts of stuff. We're not in an age where books are about to disappear. But many of the business models associated with them may do. Because we're getting direct access to book technologies ourselves." ... "So you add all these things together and you realise that there are all sorts of interesting possibilities around the corner. For community media projects, personal media projects, for the creativity that's running rampant online to emerge in physical forms in lots of places."

[part 1: http://russelldavies.typepad.com/planning/2009/01/meet-the-new-schtick.html]
design  technology  culture  future  books  trends  diy  make  glvo  russelldavies  paper  newspapers  printing  advertising  marketing  planning  empowerment  communities  publishing  ebooks  media  digital  business  2009  unbook 
january 2009 by robertogreco
russell davies: meet the new schtick
"1. Screens are getting boring. ... 2. There are a lot of people around now who have thoroughly integrated 'digitalness' into their lives. To the extent that it makes as much sense to define them as digital as it does to define them as air-breathing. ie it's true but not useful or interesting. ... 3. The stuff that digital technologies have catalysed online and on screens is starting to migrate into the real world of objects. Ideas and possibilities to do with community, conversation, collaboration and creativity are turning out real things, real events, real places, real objects. I'm not saying that this means that these things are therefore inately better, or that the internet has 'come of age' or any of that nonsense. I just mean that there are new, interesting things going on IRL and that they have some advantages (and penalties) that don't apply online."

[part 2: http://russelldavies.typepad.com/planning/2009/01/meet-the-new-schtick-2.html ]
russelldavies  RFID  things  postdigital  futurism  planning  advertising  marketing  computing  digital  culture  future  technology  ubicomp  design  spimes 
january 2009 by robertogreco
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