robertogreco + advertising   240

Webstock '12: danah boyd - Culture of Fear + Attention Economy = ?!?! on Vimeo
"We live in a culture of fear. Fear feeds on attention and attention is captured by fear. Social media has complicated our relationship with attention and the rise of the attention economy highlights the challenges of dealing with this scarce resource. But what does this mean for the culture of fear? How are the technologies that we design to bring the world together being used to create new divisions? In this talk, danah will explore what happens at the intersection of the culture of fear and the attention economy."

[See also: http://www.danah.org/papers/talks/2012/SXSW2012.html ]
networkculture  control  arabspring  politics  policy  power  jaronlanier  stewartbrand  johnperrybarlow  legal  law  internetbubbles  regulation  webstock  webstock12  data  safety  onlinesafety  children  facebook  society  socialnorms  networks  fearmongering  visibility  behavior  sharing  transparency  cyberbullying  bullying  information  advertising  infooverload  panic  moralpanics  unknown  perceptionofrisk  perception  neurosis  internet  online  parenting  riskassessment  risk  cultureoffear  2012  attentioneconomy  attention  technology  responsibility  culture  fear  socialmedia  danahboyd  from delicious
9 weeks ago by robertogreco
TOC 2012: Tim Carmody, "Changing Times, Changing Readers: Let's Start With Experience" - YouTube
Notes here by @tealtan:

"unusual contexts in writing / reading text

“In a hyperliterate society, the vast majority of reading is not consciously recognized as reading.”

“What readers expect is more important than what readers want.”

Bill Buxton: “every tool is the best at something and the worst at something else”

skills, path-dependency, learning effects

“…we actually like constraints once we're in them.”"

And notes from @litherland:

"11:40: “I do things like … just obsess about weird little details. So, for instance … like, how do you do text entry in a Netflix app on the Wii? You know? I think about this a lot.” Your many other talents notwithstanding, Tim, you may have missed your calling as a designer. /

18:30: “I think it’s a tragedy that we have not been able to figure out a good interface for pen and ink on reading devices.” Holy grail. My dream for years. I would give anything. I would give anything to be smart enough to figure this out."
design  reading  writing  journalism  history  timcarmody  toc2012  via:tealtan  constraints  billbuxton  bookfuturism  ebooks  stéphanemallarmé  paper  2012  media  mediarevolutions  sentencediagramming  advertising  photography  change  books  publishing  printing  modernism  context  interface  expectations  conventions  skills  skeumorphs  skeuomorph 
february 2012 by robertogreco
Dr. Chris Mullen, The Visual Telling of Stories, illustration, design, film, narrative sequences, magazines, books, prints etc
"A lyrical encyclopedia of visual proportions…Rugged design in opposition to elegance…It's bigger than you could ever think—just explore—no clues from me…big letter and no fancy-dan embroidery—on opposition to the fey…"

"This site records a range of material dedicated to the study of the Visual Narrative. The original site, intended by me for part-time students and other interested parties was closed down by the University of Brighton in 2004. I was subsequently denied access to the original images most of which, however, were in my own collection. I have developed the site on a daily basis thereafter. It remains exclusively educational and is in constant use. Many thanks to those in the UK and beyond who shared my irritation at events. Contact me on chris@fulltable.com "
writing  stories  narrativesequences  magazines  _narrative  film  treasure  susia  philbeard  rebeccamarywilson  hypertext  ruthrix  janecouldrey  clarestrand  grammercypark  petruccelli  jackiebatey  jaynewilson  dickbriel  chrismullen  america  visual  visualcodes  advertising  comics  classideas  tcsnmy  srg  edg  glossary  reference  books  images  visualization  wcydwt  art  design  illustration  storytelling  via:litherland 
january 2012 by robertogreco
Five Years After Banning Outdoor Ads, Brazil's Largest City Is More Vibrant Than Ever
"Five years later, São Paulo continues to exist without advertisements. But instead of causing economic ruin and deteriorating aesthetics, 70 percent of city residents find the ban beneficial, according to a 2011 survey. Unexpectedly, the removal of logos and slogans exposed previously overlooked architecture, revealing a rich urban beauty that had been long hidden."
aesthetics  economics  urbanism  urban  architecture  2011  advertising  billboards  brasil  sãopaulo  from delicious
january 2012 by robertogreco
The Space Merchants - Wikipedia
"In a vastly overpopulated world, businesses have taken the place of governments and now hold all political power. States exist merely to ensure the survival of huge trans-national corporations. Advertising has become hugely aggressive and by far the best-paid profession. Through advertising, the public is constantly deluded into thinking that the quality of life is improved by all the products placed on the market. However, the most basic elements are incredibly scarce, including water and fuel. The planet Venus has just been visited and judged fit for human settlement, despite its inhospitable surface and climate; the colonists would have to endure a harsh climate for many generations until the planet could be terraformed."
scifi  sciencefiction  books  novels  frederikpohl  1952  cyrilkornbluth  advertising  corporatism  future 
november 2011 by robertogreco
inessential.com: The Readable Future
"This trend means that their medley-of-madness designs will increasingly be routed-around, starting with presumably their most-favored readers, the more affluent and technical, but extending to the less-affluent and less-technical until it includes just about everybody.

The future is, one way or another, readable.

Because that’s what readers want, and because the technology is easier to find and use and learn than ever. That trend will continue because developers live to give people technologies that make life better.

This means that ads will go-unviewed. Analytics will be less and less accurate. (They’re already inaccurate.)"
web  reading  design  content  readability  instapaper  flipboard  zite  2011  brentsimmons  advertising  clutter  technology  publishing  from delicious
november 2011 by robertogreco
The Social Graph is Neither (Pinboard Blog) [Too much to quote, chose parts of the conclusion]
"The funny thing is, no one's really hiding the secret of how to make awesome online communities. Give people something cool to do and a way to talk to each other, moderate a little bit, and your job is done. Games like Eve Online or WoW have developed entire economies on top of what's basically a message board…

My hope is that whatever replaces Facebook and Google+ will look equally inevitable, and that our kids will think we were complete rubes for ever having thrown a sheep or clicked a +1 button. It's just a matter of waiting things out, and leaving ourselves enough freedom to find some interesting, organic, and human ways to bring our social lives online."

[Related: http://www.antipope.org/charlie/blog-static/2011/11/evil-social-networks.html ]
socialgraph  maciejceglowski  pinboard  social  technology  relationships  design  marketing  facebook  google+  google  advertising  compuserve  prodigy  aol  walledgardens  web  online  2011  from delicious
november 2011 by robertogreco
Evil social networks - Charlie's Diary
"So the ideal social network (from an investor's point of view) is one that presents itself as being free-to-use, is highly addictive, uses you as bait to trap your friends, tracks you everywhere you go on the internet, sells your personal information to the highest bidder, and is impossible to opt out of. Sounds like a cross between your friendly neighbourhood heroin pusher, Amway, and a really creepy stalker, doesn't it?"

[Related: http://blog.pinboard.in/2011/11/the_social_graph_is_neither/ ]
privacy  klout  socialnetworking  socialnetworks  facebook  google+  socialmedia  twitter  2011  advertising  uk  law  internet  web  online  from delicious
november 2011 by robertogreco
Hello Etsy Berlin - Douglas Rushkoff on Etsy - Livestream
"Everybody thinks that because they can blog, they should blog."

"Why do I want to scale? The only reason to scale is to get out of the business I'm in."

"What would you rather do? Would you rather do something or would you rather manage people who are doing that thing?"

"perverse corporate capitalism of the 1990's, the Jack Welch, General Electric, Harvard Business School model, which is get out of any productive industry and become more and more like a bank"

"What Jack Welch realized is that Marx was right…whoever is creating the actual value through their labor is the slave"

"what you want to do is get as far away from those guys as possible and get as close to the bank funding that activity as possible."
douglasrushkoff  economics  p2p  work  labor  2011  etsy  currency  slavery  jobs  corporatism  history  banking  finance  digital  exchange  internet  peertopeer  capitalism  karlmarx  meansofexchange  hierarchy  localcurrency  biases  doing  making  facebook  social  advertising  jackwelch  ge  generalelectric  sharing  scale  scaling  growth  business  entrepreneurship  self-employment  creativity  management  middlemanagement  middlemen  addedvalue  localcurrencies  from delicious
september 2011 by robertogreco
Knee High Media
"Knee High Media was founded in 1996 by Lucas Badtke-Berkow. The company has been the brain and creative mechanism behind some of Japan’s most innovative and influential magazines: culture magazine TOKION (1996), kids magazine MAMMOTH (2000), travel magazine PAPER SKY (2002), free paper METRO MIN (2002) and botanical magazine PLANTED (2006). Besides creating unique magazines Knee High Creative also edits and produces websites, shops, clothing, events, advertising and branding."
design  web  japan  advertising  publishing  kneehighmedia  tokyo  from delicious
september 2011 by robertogreco
DROP OUT. HANG OUT. SPACE OUT. : DiGRA 2011: Ludotopians and Ludocapitalists: Gamification, Sandbox Games and the Myths of Cultural Industries
"…three things: ludocapitalists, ludotopians, & what I have roughly come to call the ludic sublime: the power of technological myth making & what this means to the future of videogames…how recent discourses around videogames reflect past trends about how we frame & understand the role of technology in society, & look critically at how these narratives are used by various forces…

Videogames will change the world, but most likely when they fade into the background. When they are prosaic, common & cheap is when we will be more intertwined with their development than we are now. When marketers stop selling gamification like snake oil of a perfect solution to ones business problems, but just as another tool of communication in the toolbox is when we need to worry about them the most."
videogames  gamification  ludotopians  ludocapitalists  culture  gaming  2011  danieljoseph  ludicsublime  myth  minecraft  janemcgonigal  clayshirky  alexleavitt  foursquare  advergames  advertising  capitalism  business  exploitationware  gabezicherman  ianbogost  from delicious
september 2011 by robertogreco
Jelly Helm Studio
""We are a communication studio in Portland, Oregon.<br />
We work with purpose-driven people and companies to authentically and powerfully express their stories.<br />
Our work builds community.<br />
Clients include the Portland Timbers, Chinook Book, Oregon Humanities, Wikipedia, Imperial Woodpecker, Infectious Diseases Research Institute, Forest Ethics, Nike, Red Hat, Dell, University of California and Youth, Rights & Justice.<br />
Jelly Helm is formerly Executive Creative Director of Wieden+Kennedy in Portland and Amsterdam, Associate Professor at Virginia Commonwealth University Adcenter, Group Creative Director at The Martin Agency, and Founder/Director of W+K 12, Wieden+Kennedy’s experimental in-house school.<br />
I’m interested in story, artisan values, and the open/free/sharedknowledge movement.I’m interested in the role of story in the emerging culture."
design  art  film  advertising  portland  oregon  jellyhelm  wk  wk12  wieden+kennedy  from delicious
august 2011 by robertogreco
Makin' Ads: 5 Rules from Wieden + Kennedy
"Act Stupid. "Our philosophy is to come in ignorant every day. The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery. If you think you know the answer better than somebody else does, you become closed to being fresh."<br />
<br />
Shut up. "The first thing we do when we meet with clients is listen. We try to figure out what their problems are. Then we come back with questions, not solutions. We write these out and put them on the wall. And then we circle the ones that we think are interesting. More often than not, the questions hold the answer."<br />
<br />
Always say yes…<br />
<br />
Chase Talent. "Find people who make you better. It's best to be the least talented person in the room. It's reciprocal. It challenges you to keep up."<br />
<br />
Be Fearless. "Do anything, say anything. 'You're not useful to me until you've made three momentous mistakes.'…if you try not to make mistakes, you miss out on the value of learning from them."
advertising  rules  wk  wieden+kennedy  innovation  learning  danwieden  davidkennedy  ignorance  curiosity  listening  openminded  classideas  jellyhelm  optimism  failure  risktaking  mistakes  from delicious
august 2011 by robertogreco
Daring Fireball Linked List: On Designing a Big News Site
"With print, newspapers chase circulation — readers. With the web, they’re not chasing readers but instead page views. It’s a corrupting revenue model."
2011  johngruber  print  internet  web  pageviews  advertising  circulation  from delicious
july 2011 by robertogreco
BBC News - Murdoch: the network defeats the hierarchy
"Now there is a school of social theory that has a name for a system in which press barons, police officers & elected politicians operate a mutual back-scratching club…"the manufacturing of consent".<br />
Pioneered by Edward Herman & Noam Chomsky, the theory states that essentially the mass media is a propaganda machine; the advertising model makes large corporate advertisers into "unofficial regulators"; the media live in fear of politicians; truly objective journalism is impossible because it is unprofitable (& plagued by "flak" generated w/in the legal system by resistant corporate power).<br />
At one level, this week's events might be seen as a vindication of the theory: News International has admitted paying police officers; & politicians are admitting they have all played the game of influence ("We've all been in this together" said Cameron, disarmingly). The journalists are baring their breasts & examining their consciences. The whole web of influence has been uncovered.""
politics  media  networks  journalism  uk  2011  davidcameron  rupertmurdoch  hierarchy  control  noamchomsky  manufacturingconsent  consent  advertising  propaganda  power  systems  massmedia  influence  regulation  corporations  corporatism  via:preoccupations  from delicious
july 2011 by robertogreco
Flavorwire » A Visual Exploration of ‘Infinite Jest’
"This week, our friends at The Rumpus alerted us to an amazing new project that allows us to indulge our David Foster Wallace fandom/love of all things film-related/geeky sensibilities all at once, and in the best way: Poor Yorick Entertainment, created by Chris Ayers. The website, Ayers writes, is “a visual exploration of the filmography of James O. Incandenza and the world of David Foster Wallace’s Infinite Jest… ‘Poor Yorick Entertainment’ is the name of the fictional independent film company started by James O. Incandenza in David Foster Wallace’s novel Infinite Jest. . . . This project is an attempt to bring some kind of visual life to the fictional filmmaker’s body of work.” Um, this is the best idea ever, and it isn’t only limited to fictional movie posters — though those are wonderful. Ayers also treats us to various other artifacts from the novel, so if you’re a fan, be prepared to grin your face off."
davidfosterwallace  infinitejest  posters  graphicdesign  advertising  from delicious
june 2011 by robertogreco
Ads Implant False Memories | Wired Science | Wired.com
"The answer returns us to a troubling recent theory known as memory reconsolidation. In essence, reconsolidation is rooted in the fact that every time we recall a memory we also remake it, subtly tweaking the neuronal details. Although we like to think of our memories as being immutable impressions, somehow separate from the act of remembering them, they aren’t. A memory is only as real as the last time you remembered it. What’s disturbing, of course, is that we can’t help but borrow many of our memories from elsewhere, so that the ad we watched on television becomes our own, part of that personal narrative we repeat and retell.<br />
<br />
This idea, simple as it seems, requires us to completely re-imagine our assumptions about memory."
biology  brain  memory  psychology  science  jonahlehrer  advertising  2011  from delicious
may 2011 by robertogreco
Eli Pariser: Beware online "filter bubbles" | Video on TED.com
"As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy."
elipariser  echochambers  serendipity  internet  online  web  media  relevance  search  google  facebook  filterbubbles  exposure  2011  ted  via:jessebrand  politics  crosspollination  dialogue  walledgardens  algorithms  censorship  personalization  advertising  yahoonews  huffingtonpost  nytimes  washingtonpost  impulse  aspirationalselves  from delicious
may 2011 by robertogreco
eye | feature : All you need is love: pictures, words and worship [Great piece on Sister Corita Kent]
"Corita’s cultural contribution spanned several decades. Although she described herself as an artist rather than a design professional, her 1960s work spanned both fields. Graphic strategies such as lettering and layout were central to her artistic voice. At the same time, she had no qualms about accepting commissions for magazine covers, book jackets, album sleeves, ads and posters, although even here she should be seen less as a jobbing designer than as an artist with a distinctive and easily recognisable graphic sensibility. As Harvey Cox said, “The world of signs and sales slogans and plastic containers was not, for her, an empty wasteland. It was the dough out of which she baked the bread of life.” 12 At its best, her work proposed a symbolic template that blurred the boundaries between art, design and communication, between a life of worship and the everyday life of her time."
sistercorita  art  vernacular  life  everyday  glvo  design  communication  graphicdesign  graphics  typography  advertising  signs  symbols  via:britta  teaching  printmaking  serigraphs  accessibility  urban  urbanism  decontextualization  photography  noticing  seeing  seeingtheworld  fieldtrips  unschooling  deschooling  education  immaculateheartcollege  eames  viewfinders  process  julieault  2000  1960s  martinbeck  society  perspective  activism  from delicious
may 2011 by robertogreco
Hugh MacLeod on disruption of the status quo « First Friday Book Synopsis
"Ever since I got addicted to Charlie Brown cartoons as a child, I’ve always believed in the power of cartoons.As an art form, a form of literature, as a spiritual exercise, as a bringer of light, a bringer of mirth, as a form of entertainment.<br />
Then as I was developing the Cube Grenade idea, I started to see them beyond the traditional confines of “Art”, and more and more, agents of change.<br />
By that I mean, a cartoon with the right, mysterious chemistry of form and content COULD impact an organization in a positive way, to create REAL value, to create a spark that could ignite something unique and powerful.<br />
Without buying huge chunks of expensive media, the way traditional advertising does."
statusquo  via:cervus  disruption  disruptive  inexpensive  advertising  value  change  changeagents  hughmacleod  deschooling  unschooling  from delicious
april 2011 by robertogreco
The Daily What: Word Clouds of the Day
"Word Clouds of the Day: Crystal Smith @ The Achilles Effect (a site that examines how young boys’ understanding of masculinity affects their perception of femininity) culled a list of words from 59 toy spots directed at either boys or girls and plugged them into Wordle to produce a word cloud illustrating which words are used most often in ads targeting boys (top) versus words used most often in ads targeting girls.

“This is not an exhaustive record,” Smith says, “it’s really just a starting point, but the results certainly are interesting.”

A complete breakdown of the facts and figures can be found here. A follow-up post with responses to common questions and criticisms can be found here."
classideas  wordle  advertising  toys  gender  femininity  boys  girls  words  language  comparison  masculinity  perception  from delicious
april 2011 by robertogreco
Banksy - Wikiquote
"The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little."
banksy  advertising  art  modernart  self-obsessed  quotes  from delicious
march 2011 by robertogreco
conscious star stuff: Left Brain vs Right Brain and Other Myths About the Brain
"Last night I ran across Mercedes-Benz’s newest cool-yet-so-cringe-worthy ad campaign.  While the artwork itself is pretty damn awesome, the idea that our personalities and skills are a product of the prevalence of one hemisphere of our brain over another is rubbish. Another popular claim is the one that we only use 10% of our brains, while geniuses like Newton, Einstein, Michaelangelo and Da Vinci used much more.  Yes, this one is rubbish too."
mythbusting  neuroscience  brain  rightbrain  leftbrain  misconceptions  myths  imtiredofthistoo  learning  education  tcsnmy  classideas  advertising  from delicious
march 2011 by robertogreco
Think Different - Wikipedia
"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
apple  advertising  mac  wikipedia  history  thinkdifferent  cv  iconography  rebels  revolution  creativity  imagination  1997  tbwachiatday  copy  genius  change  gamechanging  statusquo  respect  rulebreaking  roundpegsinsquareholes  troublemakers  glvo  edg  srg  misfits  unschooling  deschooling  entrepreneurship  progress  worldchanging  from delicious
february 2011 by robertogreco
this is a456: Utopia For Sale
"somehow rings familiar. During early 20th century, art & architecture never existed wholly isolated from popular culture, consumerism, or corporate interests. This was the case in Europe as it was in US. As Le Corbusier’s Plan Voisin or various Reynolds Aluminum ads that would appear in US in 1940s demonstrate, corporate interests sometimes found an unlikely alliance w/ avant-garde. But with Bel Geddes & “The City of Tomorrow,” something slightly different was in order. The author of Horizons did see himself primarily as artist, but never in the same vein as would Le Corbusier, Frank Lloyd Wright, or Erich Mendelsohn. As a person who always wore his commercial aspirations on his sleeve, Bel Geddes became a figure willing to leverage artistic inclinations not only as a kind of expertise, but as vehicle for transmitting ideas about contemporary urbanism to mass audiences. He was…person who popularized utopia by giving it its most tangible & visibly-appealing manifestation…"
design  culture  politics  history  theory  streamlining  stanleyrestor  henrydreyfuss  modernism  raymondloewy  walterdorwinteague  nomanbelgeddes  advertising  lecorbusier  thecityoftomorrow  architecture  art  commercialism  shelloil  gm  pedestrians  utopia  utopian  transportation  cars  broadacre  millermcclintock  from delicious
february 2011 by robertogreco
Persuasion: The Sleeper Effect — PsyBlog
"There are all kinds of everyday situations where the sleeper effect occurs. Like when the travel supplement recommends a great resort, then we read at the bottom the trip's cost was covered by the resort. Or there's an article telling us about the health benefits of milk and then we read at the bottom that the author is the head of the Milk Marketing Board. Any time we receive a persuasive message before we find out who the source is, the sleeper effect can come into play.<br />
<br />
Naturally, then, canny information consumers will want to know the source of a message before they read it."
advertising  influence  media  neuroscience  persuasion  classideas  bias  from delicious
december 2010 by robertogreco
Random Etc. - Ah right, the blog.
"Stamen has proven there's at least one solid & sustainable business model for beautiful, interactive, dynamic mapping & data visualization. But a successful design service that like has a frenetic pace of work & high turnover of projects which I eventually found frustrating. Despite ongoing & successful efforts to build code libraries I came to feel constrained by clean-room/from-scratch implications of work-for-hire contracts.<br />
<br />
That isn't a deeply serious criticism of Stamen. They continue to deliver amazing work & art & I don't believe their working style is flawed. This change is more about what I've learned about my own working style, my curiosity to explore different ways of working, & perhaps shiny world-changing opportunities of Bay Area. So w/ our start-up we plan to seek out & try other business models (licensing, advertising & more) that will allow us to tackle long term projects & give us space to build up our own tools & apply them across many different domains."
tomcarden  bencerveny  stamen  stamendesign  creativity  businessmodels  work-for-hire  licensing  self-knowledge  advertising  work  howwework  design  from delicious
november 2010 by robertogreco
Frank Chimero - A Little Bit About Enthusiasm and Hype
"If you want to make things people are enthusiastic about, you must start with a message or content people can be excited about. Sincerely. Enthusiasm isn’t some sort of icing you can smear on top of anything. Do that, and it’s hype. Hype at its best is embraced and then quickly forgotten. At its worst, it’s loathed.<br />
<br />
One has to start with good stuff, whether that be a great message, a great product, or a great idea. Designing largely is professional piggy-backing on other people’s content (and sometimes inventing your own.) Garbage in, garbage out. Start with good stuff."
advertising  frankchimero  design  philosophy  tcsnmy  content  substance  enthusiasm  message  value  longevity  memory  from delicious
november 2010 by robertogreco
Anarcho-Monarchism | First Things [via: http://ayjay.tumblr.com/post/1554349139/yet-our-system-obliges-us-to-elevate-to-office]
"Yet our system obliges us to elevate to office precisely those persons who have the ego-besotted effrontery to ask us to do so; it is rather like being compelled to cede the steering wheel to the drunkard in the back seat loudly proclaiming that he knows how to get us there in half the time. More to the point, since our perpetual electoral cycle is now largely a matter of product recognition, advertising, and marketing strategies, we must be content often to vote for persons willing to lie to us with some regularity or, if not that, at least to speak to us evasively and insincerely. In a better, purer world—the world that cannot be—ambition would be an absolute disqualification for political authority."
politics  democracy  us  anarchy  anarchism  monarchis_  anarcho-monarchism  government  classideas  authority  elections  2010  marketing  advertising  monarchis  from delicious
november 2010 by robertogreco
Doc Searls Weblog · The Data Bubble II
"And here is where we get to the deepest, most critical problem: Their understanding of our identity is not the same as our understanding of our identity. What they have are a bunch of derived assumptions that may or may not be correct; and even if they are, they are not ours. This is a difference in kind, not degree. It doesn’t matter how personalized anybody makes advertising targeted at us. Who we are is something we possess and control—or would at least like to think we do—no matter how well some of us (such as advertisers) rationalize the “socially derived” natures of our identities in the world."

[Comment from 'gregorylent'] "technology is slowly approaching the abilities that psychics have always had … this is unstoppable, simply because of the nature of consciousness that is creating technology in its own likeness"
docsearls  web  internet  twitter  advertising  facebook  identity  databubble  technology 
october 2010 by robertogreco
A phone to save us from our screens? ["Microsoft has two new ads, anticipating their upcoming Windows Phone 7 launch.…] [Videos: http://www.youtube.com/watch?v=Dv-fbO-_xl0 AND http://www.youtube.com/watch?v=EHlN21ebeak]
"…The first is an post-apocalyptic vision of humanity stuck with their heads in their mobile devices:<br />
<br />
Here’s David Webster, chief strategy officer in Microsoft’s central marketing group, explaining their anti-screen strategy: “Our sentiment was that if we could have an insight to drive the campaign that flipped the category on its head, then all the dollars that other people are spending glorifying becoming lost in your screen or melding w/ your phone are actually making our point for us.”<br />
<br />
The problem of glowing rectangles is a subject close to my heart, & Matt Jones has been bothered by the increase in mobile glowing attention-wells.<br />
<br />
I think Microsoft & Crispin Porter + Bogusky’s advertising strategy stands out in a world full of slick floaty media. The only problem is that without any strategy towards tangible interaction, I’m not sure the ‘tiles’ interaction concept is strong enough to actually take people’s attention out of the glass."
ads  advertising  mobile  phones  screens  iphone  attention  glowingrectangles  mattjones  timoarnall  floatymedia  palm  tangibility  tangibleinteraction  interaction  glass  2010  windowsmobile7  windowsmobile  society  distraction  humanitiy  etiquette  presence  computing  from delicious
october 2010 by robertogreco
welcome to optimism: A short rant about games, play and storytelling
"We're here to create strong, provocative relationships between great companies and their customers. Games and new ways of storytelling are a fantastic and incredibly exciting way of doing that."
via:migurski  games  gaming  facebook  storytelling  advertising  play  videogames  from delicious
august 2010 by robertogreco
Un cuento de Cortázar, en una publicidad
"nueva campaña televisiva de Renault...inspirada en un cuento del escritor argentino Julio Cortázar: La autopista del sur.
advertising  juliocortázar  cars 
august 2010 by robertogreco
jnd: An emergent vocabulary of form for urban screens « Adam Greenfield's Speedbird
"I had the same reaction again the other day. The screens are currently running ads for the Swedish high-street retailer H&M, shot with a high-speed camera – models sloooooowly turning, as a cascade of red leaves ever-so-softly settles over them and to the ground. Just as with the movie posters, I found myself paying the H&M ads an inordinate amount of attention. Because the images’ figural elements evolve so glacially against a stable background, they’d found my cognitive sweet spot, that precise interval at the threshold of visual perception that makes you ask yourself: Wait, did that just change? What part of it? And I minded not at all. (In fact, I found it kind of calming. There’s a word you certainly don’t hear every day in the context of advertising.)"
helsinki  ubicomp  trends  screens  publicspace  digitalmedia  design  photography  advertising  marketing  displays  urbanscreens  adamgreenfield  subtlety  slow  perception  intriquing 
july 2010 by robertogreco
Why Old Spice matters « Snarkmarket
"blogs are actu­ally more related to live the­ater than they are to, say, news­pa­pers. The things that make a blog good are almost exactly the things that make a live per­for­mance good...most impor­tant...is inter­play w/ the audience...
robinsloan  socialmedia  storytelling  advertising  oldspice  2010  theater  analysis  marketing  media  digital  creative  casestudy  video  events  ted  realtime  twitter  blogs  blogging  feedback  interactive  interactivity 
july 2010 by robertogreco
Another Nail in the Pageview Coffin | Mike Industries
"Think of how a typical user session works on most news sites these days. A user loads an article (1 pageview), pops open a slideshow (1 pageview), flips through 30 slides of an HTML-based slideshow (30 pageviews). That’s 32 pageviews and a lot of extraneous downloading and page refreshing.
advertising  pageviews  analytics  usability  msnbc  strategy  userexperience  webdesign  digitalmedia  journalism  news 
june 2010 by robertogreco
Hyper Island
"Hyper Island started in 1995 when Jonathan Briggs, David Erixon and Lars Lundh met during a project involving a CD-rom production. They soon realized the increasing need of a different kind of education involving industry based learning, for the growing new media industry. The first long term program at Hyper Island started in Karlskrona 1996 with 32 students.
sweden  stockholm  schools  technology  graphics  advertising  agency  education  portfolio  webdesign  media  interaction  art  design  lcproject  tcsnmy  training  iphone  applications  development 
june 2010 by robertogreco
State of the Internet Operating System Part Two: Handicapping the Internet Platform Wars - O'Reilly Radar
"This post provides a conceptual framework for thinking about the strategic and tactical landscape ahead. Once you understand that we're building an Internet Operating System, that some players have most of the pieces assembled, while others are just getting started, that some have a plausible shot at a "go it alone" strategy while others are going to have to partner, you can begin to see the possibilities for future alliances, mergers and acquisitions, and the technologies that each player has to acquire in order to strengthen their hand.
amazon  facebook  google  twitter  apple  microsoft  yahoo  future  cloudcomputing  cloud  timoreilly  web  payment  infrastructure  mediaaccess  media  monetization  location  maps  mapping  claendars  scheduling  communication  chat  email  voice  video  speechrecognition  imagerecognition  mobile  iphone  nexusone  internet  browsers  safari  chrome  books  music  itunes  photography  content  advertising  ads  storage  computing  computation  hosting 
may 2010 by robertogreco
russell davies: steal other things
"This, I'm afraid, is how I do things. I learn by stating the obvious in public... [love that line, I think it describes me too and I hope that we allow learners like that to thrive at tcsnmy]
play  playful  pretending  russelldavies  toys  gaming  games  gamedesign  advertising  interactiondesign  design  2010  ux  feedback  rewards  discovery  identity  curiosity  intrinsicmotivation  extrinsicmotivation  learning  cv  tcsnmy 
april 2010 by robertogreco
Holiday Matinee
"Are you looking to make a real, creative contribution to society? Are you incredibly passionate about your ideas? Do you require smarter more creative ways to market your brand? Holiday Matinee has over ten years of multi-disciplined experience – be it graphic design and brand identity, creative consulting and trendspotting, social media implementation, curating philanthropic events or motivating the youth of America – we do it all and bring it hard. We’re obsessed with good design, social responsibility and promoting creativity. Holiday Matinee’s formula is simple: we only partner with people, projects and revolutions we give a damn about. Then we go to work. (And we don’t sleep much)."
sandiego  art  agency  entrepreneurship  fashion  marketing  music  creativity  advertising  agencies  design  glvo 
march 2010 by robertogreco
Telling stories with interfaces « Snarkmarket
"This genre makes absolutely no sense on TV. I love things that make absolutely no sense on TV.
stories  storytelling  google  advertising  ads  video  michaelwesch  themonitor  robinsloan  snarkmarket 
january 2010 by robertogreco
Personal projects are often worth more than professional ones. What's stopping you? - Ewan McIntosh | Digital Media & Education [related: http://gelconference.com/videos/2006/ji_lee/]
"It's all too easy to relegate our personal projects to the bottom of the pile until "the day job" is complete. The result? We nearly always end up having to leave creative, fun, new projects behind in the interest of ticking someone else's boxes, when those same personal projects could be the very innovation that make the difference.
learning  plp  tcsnmy  creativity  fulfillment  time  work  lcproject  glvo  play  fun  jilee  boingboing  viral  graffiti  streetart  humor  advertising  ewanmcintosh  joy 
january 2010 by robertogreco
“the purpose-idea”: ten questions for mark earls | Gapingvoid
"Third, “Brand” is what you get as a result of doing great , not a good guide to what to do — it’s the sco­re­board, not the game.
branding  herd  purpose  hughmacleod  markearls  tcsnmy  mission  focus  communication  advertising  marketing  administration  leadership  management 
january 2010 by robertogreco
Kosmograd: Learning from Niketown
"The 2002 Scorpion KO campaign was centred around a cage-soccer tournament of 3-a-side, first-goal wins, an extension of a TV advert, directed by Terry Gilliam, and fronted by Eric Cantona. ... In connecting young people with an urban identity reinforced on the streets, and via online and mobile messaging, Nike created a powerful way of representing the city both with space and with signs, a 'Situationist' urban realm...The new brand city described by Borries ... is a dynamic city, a setting for organizing 'situations.' In order to reach even the smallest target groups, the media will be deployed in this city far more interactively than they are today. Streets, fallow zones, interstitial spaces and ruins will play essential roles in the brand name city. These spaces will not be overlaid with advertising in classical fashion, but will instead become the objects of discriminating marketing strategies...We have as much to learn from Nike as Venturi, from Niketown as Levittown."
via:blackbeltjones  architecture  economics  urbanism  marketing  uk  branding  nike  advertising  brands  london  situationist  parks  guydebord 
december 2009 by robertogreco
Dead Media Beat: all traditional media | Beyond The Beyond
"Google did the revolutionary work of ADBUSTERS, & we now exist in a post-advertising, post-consumer society. How will people indulge in conspicuous consumption when the means of valorizing products as status objects no longer exists? Does anybody nowadays ever buy a car because a magazine ad says that it’s cool?...That was a great idea when everybody agreed, through mainstream media, that this behavior made you look sensible & respectable. But w/out this kind of manufactured social consensus — through a huge colossus of advertising & mainstream media — one has to wonder if consumer culture can possibly survive. If SUVS are toxic assets & suburban homes are toxic assets, what’s left that ISN’T? None of those things were “toxic” as long as we were energetically persuaded that they were worth something & that was the role of NY mainstream publishing & promotion. Even if we decide to live that way again, there’s nobody left to do it for us & no paying infrastructure that can support it."
brucesterling  deadmediabeat  media  adbusters  google  change  newyork  publishing  advertising 
december 2009 by robertogreco
Just Don't Look
"The "just don't look" strategy works for more than advertising...it's effective in any situation where someone or something runs on attention. On the web attention comes in the form of links and pageviews so "just don't look" translates roughly into "just don't link or read". If you don't like who's on the cover of Wired, just don't look. If no one talks about her, she'll go away. Think media gossip sites are ruining the web? Don't read them. Leggy blonde conservative got your knickers in a knot? Just don't look. Commenters ruining the internet? Moderate your comments or close them up. If some Web 2.0 blowhard says something stupid, just don't look. Hate blonde socialites? Just. Don't. Look."
commenting  attention  kottke  advice  comments  criticism  blogosphere  internet  politics  marketing  culture  online  web  psychology  media  communication  activism  truth  advertising  simpsons  trolls 
december 2009 by robertogreco
Another Science Fiction: An Intersection of Art and Technology in the Early Space Race – Blog – BERG
"Within the realm of monthly and weekly periodicals, trade publications aimed at working professionals within industry are less examined than their internationally-known general interest counterparts such as Science and Scientific American. Together they offer a body of advertising literature that forms a time capsule of the emerging dynamic between design and technology during the late 1950s and very early 1960s, the peak of technological eruption during the Cold War in the U.S. During those years mid-century Modern design asserted itself within the trade-based advertising literature as a powerful visual language with a killer application."
design  technology  future  scifi  berg  berglondon  coldwar  science  history  space  advertising  fiction  sciencefiction  losalamos 
november 2009 by robertogreco
Rory Sutherland: Life lessons from an ad man | Video on TED.com
"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life."
advertising  marketing  perception  design  rorysutherland  branding  humor  history 
october 2009 by robertogreco
Confessions of an Aca/Fan: Archives: Transmedia Tacos? You Bet!
"Kogi is a small example of the new spectatorship that creative artists can maneuver to empower a deeper synergy between production and consumption (or future prosumption) as chefs and diners, food critics and passive consumers can all benefit from the increased connectivity and emotional resonance afforded through transmedia productions. What is going on is the sharing of privileged knowledge and information conveyed as a narrative construction.
twitter  marketing  advertising  storytelling  socialmedia  narrative  transmedia  henryjenkins  kogi  experience  convergence  music  losangeles  casestudy  local 
october 2009 by robertogreco
Derek Powazek - Spammers, Evildoers, and Opportunists
"Which brings us to the One True Way to get a lot of traffic on the web. It’s pretty simple, & I’m going to give it to you here, for free: Make something great. Tell people about it. Do it again. That’s it. Make something you believe in. Make it beautiful, confident, & real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again. Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog. (Don’t have those things? Start them.) Tell people who give a shit – not strangers. Tell them why it matters to you. Find the places where your community congregates online & participate. Connect with them like a person, not a corporation. Engage. Be real. Then do it again. & again. You’ll build a reputation for doing good work, meaning what you say, & building trust. It’ll take time. A lot of time. But it works. & it’s the only thing that does."
derekpowazek  seo  searchengine  search  google  diy  webdev  advice  usability  marketing  business  web  advertising  spam  evil  howto  entrepreneurship  content  tcsnmy 
october 2009 by robertogreco
Why Craigslist Is Such a Mess
"The long-running tech-industry war between engineers and marketers has been ended at craigslist by the simple expedient of having no marketers. Only programmers, customer service reps, and accounting staff work at craigslist. There is no business development, no human resources, no sales. As a result, there are no meetings. The staff communicates by email and IM. This is a nice environment for employees of a certain temperament. "Not that we're a Shangri-La or anything," Buckmaster says, "but no technical people have ever left the company of their own accord."" AND "There may be a peace sign on every page, but the implicit political philosophy of craigslist has a deeply conservative, even a tragic cast. Every day the choristers of the social web chirp their advice about openness and trust; craigslist follows none of it, and every day it grows."
via:kottke  meetings  entrepreneurship  community  business  socialmedia  management  craignewmark  craigslist  startup  strategy  advertising  technology  internet  culture  web  social  journalism 
august 2009 by robertogreco
"Omnivore's Dilemma" Author Michael Pollan's New Advice on Buying Food: "Don't Buy Any Food You've Ever Seen Advertised"
"So, I’ve had to update my rules. And with all this new marketing based on these ideas, my new suggestion is, if you want to avoid all this, simply don’t buy any food you’ve ever seen advertised. Ninety-four percent of ad budgets for food go to processed food. I mean, the broccoli growers don’t have money for ad budgets. So the real food is not being advertised. And that’s really all you need to know."
michaelpollan  food  advertising  environmentalism  culture  politics  economics  environment  agriculture  climate  farming  health  local  ecology 
august 2009 by robertogreco
Daring Fireball: Pay Walls
"I’m not pretending to be an expert on the details of exactly how newspaper companies should adapt. But you don’t have to be an expert to notice the obvious. Newspapers are losing millions of dollars. New, online-only publications, on the other hand, are operating at a profit. And there is a stark difference between the two: new online publications are lean and mean. They are small, flat organizations where most of the employees are producing actual content."
newspapers  publishing  johngruber  paywall  businessmodels  davidsimon  advertising  news  business 
july 2009 by robertogreco
This Blog Sits at the: Issac Mizrahi on Metro North
"wonderful piece of advertising...certain emotional tonality that distinguishes it from most fashion advertising I've ever seen...has a narrative verve...But...semantics of the narrative have been withheld from us. So the fun of the ad is figuring out what's up." + comment: "There's a meta-story here, as well. In his post, Grant highlighted the Paper Monster graffiti detail, riffed a few hypotheses on what it might mean & then the actual PaperMonster wrote in clarifying that the graffito was one of his tags. So the Mizrahi ad has now become, at least for the several people involved in this interaction, a platform for dialogue & a "place where people are meeting." As with the best viral marketing, the distinctions between the realms of media & "life" have dissolved & we are left with a multiplicity of forces exerting influence on each other. Advertising in the age of the critically literate consumer & the internet has the opportunity to create this mechanism & the chance to exploit it."
advertising  isaacmizrahi  fashion  grantmccracken  internet  medialiteracy  literacy  viral  marketing  dialogue  discussion  metastories  graffiti  conversation  meaning  storytelling  understanding 
july 2009 by robertogreco
Going Postal: The Imminent Death of the U.S. Postal Service? - Georg Jensen - The American Interest Magazine
"Just as General Motors has in effect subsidized Big Oil by continuing to build gas-guzzlers in recent years, so has the USPS continued to subsidize Big Mail by shaping its operations to encourage what it now calls, revealingly, "standard mail" -- that is, advertising junk mail. Most American citizens are blissfully unaware of the degree to which USPS subsidizes U.S. businesses by means of the fees it collects from ordinary postal customers. For example, if you wish to mail someone a large envelope weighing three ounces, you'll pay $1.17 in postage. A business can bulk-mail a three-ounce catalog of the same size for as little as $0.14."
usps  government  sustainability  economics  advertising  politics  policy  mail  costs  marketing  consumer  postalservice 
april 2009 by robertogreco
Vintage DHARMA ads. - a set on Flickr
"Retro DHARMA ads found in various old mags from the 70s and 80s."
lost  flickr  dharma  humor  advertising  television 
april 2009 by robertogreco
How to look at billboards
"Outdoor advertising is peddling a commodity it does not own and without the owner's permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on unintentional violations of their air space. The individual's air space is intentionally violated by billboards every day of the year."
via:kottke  billboards  advertising  attention  psychology  marketing  spam  culture  1960s 
april 2009 by robertogreco
Add-Art
"Add-Art is a free FireFox add-on which replaces advertising on websites with curated art images. The art shows are updated every two weeks and feature contemporary artists and curators."
firefox  extensions  advertising  art  netart  activism  browser  addons 
february 2009 by robertogreco
The Good Childhood® Inquiry [quotes and link from Preoccupations] [see also: http://www.theplayethic.com/2009/02/a-good-childhood-in-a-complex-world.html]
http://news.bbc.co.uk/1/hi/education/7861762.stm : "aggressive pursuit of personal success by adults is now the greatest threat to British children, a major independent report on childhood says. ... "more young people are anxious & troubled" ... The inquiry has a long list of recommendations including: • abolishing SATs tests & league tables in English schools • a ban on all advertising aimed at the under 12s & no TV commercials for alcohol or unhealthy food before the 9pm watershed • stopping building on any open space where children play • a high-quality youth centre for every 5,000 young people. "Individual freedom & self-determination bring many blessings," writes the report's principal author, Labour peer Lord Richard Layard. "But in Britain... the balance has tilted too far" ... Rowan Williams suggests society has become "tone-deaf to the real requirements of children… in a climate where the mixture of sentimentalism & panic makes discussion of children's issues so difficult""
children  childhood  parenting  society  uk  research  education  happiness  well-being  development  curriculum  welfare  involvement  lcproject  unschooling  homeschool  deschooling  attention  health  advertising  competitiveness  competition  gamechanging  tcsnmy  via:preoccupations 
february 2009 by robertogreco
potlatch: 'post-speculative melancholia'
"But I keep feeling something similar in relation to retail and advertising. The efforts being taken to encourage spending are beginning to feel half-hearted and self-conscious. The VAT cut was issued in the way that a teacher threatens a class with punishment, long after they've lost control over them. Then there is the surreally banal advertising, that probably would have exuded confidence and brashness during the boom years." ... "post-speculative melancholia, in which a sweeping utilitarianism suddenly arises, in which technologies must do something or else get lost and the drugged up sense of nothing mattering is followed by a come-down in which the whole thing seems regrettable."
via:blackbeltjones  economics  crisis  2008  2009  consumerculture  consumerism  postmaterialism  melancholy  latecapitalism  bubbles  recession  advertising  critique  emotions  psychology 
january 2009 by robertogreco
russell davies: meet the new schtick (2)
"in many ways, that's [an unfinished book like Dave Gray's Marks and Meaning] a more interesting and involving thing to own than a finished book. You're getting an object, but you're also getting into a little community." ... "You see what I'm getting at here? Books/paper are proven technologies. Brilliant things. Really good at all sorts of stuff. We're not in an age where books are about to disappear. But many of the business models associated with them may do. Because we're getting direct access to book technologies ourselves." ... "So you add all these things together and you realise that there are all sorts of interesting possibilities around the corner. For community media projects, personal media projects, for the creativity that's running rampant online to emerge in physical forms in lots of places."

[part 1: http://russelldavies.typepad.com/planning/2009/01/meet-the-new-schtick.html]
design  technology  culture  future  books  trends  diy  make  glvo  russelldavies  paper  newspapers  printing  advertising  marketing  planning  empowerment  communities  publishing  ebooks  media  digital  business  2009  unbook 
january 2009 by robertogreco
Near Future Laboratory » Workshop on Pervasive Advertising
"This stuff kinda bugs me, if you can’t tell. It’s pretty clear that the angle is to create something that has commercial viability, rather than thinking things through for an alternative near future of connecting people, interests, ideas and so forth. On the one hand, it’s exciting and futuristic stuff. On the other hand, it’s not a future that I think has particularly exciting prospects in the category of “habitable”, fun, non-invasive, non-bothersome, non-pop-up-in-your-face futures. And, the advertising thing. I’m serious. If someone can’t paint a picture of a world without advertising..I’m listening. And I got your $100 here."
julianbleecker  future  advertising  planning  ubicomp  connectivity  digitalpollution 
january 2009 by robertogreco
russell davies: meet the new schtick
"1. Screens are getting boring. ... 2. There are a lot of people around now who have thoroughly integrated 'digitalness' into their lives. To the extent that it makes as much sense to define them as digital as it does to define them as air-breathing. ie it's true but not useful or interesting. ... 3. The stuff that digital technologies have catalysed online and on screens is starting to migrate into the real world of objects. Ideas and possibilities to do with community, conversation, collaboration and creativity are turning out real things, real events, real places, real objects. I'm not saying that this means that these things are therefore inately better, or that the internet has 'come of age' or any of that nonsense. I just mean that there are new, interesting things going on IRL and that they have some advantages (and penalties) that don't apply online."

[part 2: http://russelldavies.typepad.com/planning/2009/01/meet-the-new-schtick-2.html ]
russelldavies  RFID  things  postdigital  futurism  planning  advertising  marketing  computing  digital  culture  future  technology  ubicomp  design  spimes 
january 2009 by robertogreco
The Anti-Advertising Agency » Demand a Read/Write City
"Why is read/write better? Because you can consume, process, and respond. This is how we think critically. This is how we learn. You can talk back. You can express yourself. You don’t just consume expression, you create expression.
advertising  engagement  democracy  graffiti  activism  streetart  cities  urban  urbanism  culture  politics  marketing  art  visual  speech  city 
january 2009 by robertogreco
Derek Powazek - Online Advertising without Douchebaggery
"This is just one of many examples that show you can participate in online community without having to pretend to be something you’re not. In fact, participating with authenticity is not just morally good, it’s measurably more effective. The “view” is YouTube’s only real measure of currency. Bike Hero’s fake ad has chalked up 1.6 million views. The EA Tiger Woods video scored 2.5 million. Maybe honesty really is the best policy."
viral  advertising  youtube  ea  tigerwoods  marketing  guitarhero  community  participatory  media  via:rodcorp 
december 2008 by robertogreco
Jan Chipchase - Future Perfect: Voice Search: New Sounds in the City
"What happens to the recorded search terms? A massive dataset will be needed to improve the service & will Google forgo the advertising opportunities that will come from archiving the oral you? There are many ways for those recordings to make their way into the public domain: through surreptitious 3rd party applications on your device; recording the overheard; or simply on the (personal) assumption that everything that passes through the network is monitored by something or someone - the only question is whom, and their intent now and in the future. In our orally enriched future perfect what new services does a lifetimes worth of voice searches enable? Well for one, that phone call you just had informing you of a new bar opening around the corner sounded just like your ex-girlfriend right? With a large enough data set it's just a case of mix and match. What message would be best delivered by what voices from your past? From our past? Can you hear me now? Do you have a choice? Indeed."
search  google  voice  communication  iphone  mobile  future  phones  identity  advertising  janchipchase 
november 2008 by robertogreco
FT.com / Business Life / Entrepreneurship - Two lessons in education
"All the same, Mr Miller has been influenced by American thinkers. He says his ideas for School of Everything came after he read What the Dormouse Said, a history of the personal computer by American journalist John Markoff. He was impressed by the story of the Free U, where students at Stanford University in the 1960s set up an alternative market for offbeat courses advertised in a local shop window. At its peak, it had 50,000 members.
schoolofeverything  entrepreneurship  uk  us  teachstreet  advertising  lcproject  teaching  learning  freelanceteaching  freelancing  seattle  portland  washingtonstate  oregon 
october 2008 by robertogreco
trendwatching.com: "OFF=ON"
"OFF=ON | More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive or fast moving consumer goods."
trends  trendwatching  online  offline  advertising  marketing  innovation  internet  culture  language 
september 2008 by robertogreco
Os Mutantes | PRI's The World - "In the McDonald's spot, the Os Mutantes song "A Minha Menina" plays while kids in a youth soccer league seem distraught after losing a match."
"The blogosphere has been bloated for several weeks already. The music website stereogum has been hosting some heated debate...Some critics are slamming Os Mutantes for selling out...then and now. But as another writer at Stereogum opines:"How else are these bands going to make money? You damn kids are getting your music for free and gas prices are making nationwide tours into three city ventures!"" see also: http://stereogum.com/archives/video/os-mutantes-help-mcdonalds-celebrate-the-olympics_010450.html
osmutantes  music  mcdonalds  advertising  brasil 
august 2008 by robertogreco
How American Youth Will Screw Viacom | Epicenter from Wired.com
""It's a bit of a challenge to dominate that demo because of their technological proficiency and their willingness and excitement to embrace new [technologies]"
demographics  youth  technology  media  advertising  viacom 
july 2008 by robertogreco
textually.org: Verizon & The Network
"Verizon’s “Can You Hear Me Now” Guy and The Network stalk a real person."
humor  viral  verizon  advertising  marketing 
july 2008 by robertogreco
For teens, the future is mobile - Digital Media - CNET News.com
"Marketers convened here this week to figure out how best to reach teens on the Internet. The answer: It's all about the mobile phone."..."The device is inconsequential compared to the content"
mobile  youth  advertising  technology  demographics  content  media  handhelds  teens  trends 
july 2008 by robertogreco
Ship’s Biscuit » Viral Marketing Review: Using and Identifying Design Patterns
"Well, the best appear to exhibit similar patterns and by using these patterns in your own campaigns you could be on your way to a free buffet and a drunken snog at next Summer’s Revolution Awards."
viral  video  marketing  advertising  patterns  filmmaking  memetics  youtube  videos  storytelling  branding 
july 2008 by robertogreco
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