robertogreco + advertising 240
Webstock '12: danah boyd - Culture of Fear + Attention Economy = ?!?! on Vimeo
9 weeks ago by robertogreco
"We live in a culture of fear. Fear feeds on attention and attention is captured by fear. Social media has complicated our relationship with attention and the rise of the attention economy highlights the challenges of dealing with this scarce resource. But what does this mean for the culture of fear? How are the technologies that we design to bring the world together being used to create new divisions? In this talk, danah will explore what happens at the intersection of the culture of fear and the attention economy."
[See also: http://www.danah.org/papers/talks/2012/SXSW2012.html ]
networkculture
control
arabspring
politics
policy
power
jaronlanier
stewartbrand
johnperrybarlow
legal
law
internetbubbles
regulation
webstock
webstock12
data
safety
onlinesafety
children
facebook
society
socialnorms
networks
fearmongering
visibility
behavior
sharing
transparency
cyberbullying
bullying
information
advertising
infooverload
panic
moralpanics
unknown
perceptionofrisk
perception
neurosis
internet
online
parenting
riskassessment
risk
cultureoffear
2012
attentioneconomy
attention
technology
responsibility
culture
fear
socialmedia
danahboyd
from delicious
[See also: http://www.danah.org/papers/talks/2012/SXSW2012.html ]
9 weeks ago by robertogreco
TOC 2012: Tim Carmody, "Changing Times, Changing Readers: Let's Start With Experience" - YouTube
february 2012 by robertogreco
Notes here by @tealtan:
"unusual contexts in writing / reading text
“In a hyperliterate society, the vast majority of reading is not consciously recognized as reading.”
“What readers expect is more important than what readers want.”
Bill Buxton: “every tool is the best at something and the worst at something else”
skills, path-dependency, learning effects
“…we actually like constraints once we're in them.”"
And notes from @litherland:
"11:40: “I do things like … just obsess about weird little details. So, for instance … like, how do you do text entry in a Netflix app on the Wii? You know? I think about this a lot.” Your many other talents notwithstanding, Tim, you may have missed your calling as a designer. /
18:30: “I think it’s a tragedy that we have not been able to figure out a good interface for pen and ink on reading devices.” Holy grail. My dream for years. I would give anything. I would give anything to be smart enough to figure this out."
design
reading
writing
journalism
history
timcarmody
toc2012
via:tealtan
constraints
billbuxton
bookfuturism
ebooks
stéphanemallarmé
paper
2012
media
mediarevolutions
sentencediagramming
advertising
photography
change
books
publishing
printing
modernism
context
interface
expectations
conventions
skills
skeumorphs
skeuomorph
"unusual contexts in writing / reading text
“In a hyperliterate society, the vast majority of reading is not consciously recognized as reading.”
“What readers expect is more important than what readers want.”
Bill Buxton: “every tool is the best at something and the worst at something else”
skills, path-dependency, learning effects
“…we actually like constraints once we're in them.”"
And notes from @litherland:
"11:40: “I do things like … just obsess about weird little details. So, for instance … like, how do you do text entry in a Netflix app on the Wii? You know? I think about this a lot.” Your many other talents notwithstanding, Tim, you may have missed your calling as a designer. /
18:30: “I think it’s a tragedy that we have not been able to figure out a good interface for pen and ink on reading devices.” Holy grail. My dream for years. I would give anything. I would give anything to be smart enough to figure this out."
february 2012 by robertogreco
Dr. Chris Mullen, The Visual Telling of Stories, illustration, design, film, narrative sequences, magazines, books, prints etc
january 2012 by robertogreco
"A lyrical encyclopedia of visual proportions…Rugged design in opposition to elegance…It's bigger than you could ever think—just explore—no clues from me…big letter and no fancy-dan embroidery—on opposition to the fey…"
"This site records a range of material dedicated to the study of the Visual Narrative. The original site, intended by me for part-time students and other interested parties was closed down by the University of Brighton in 2004. I was subsequently denied access to the original images most of which, however, were in my own collection. I have developed the site on a daily basis thereafter. It remains exclusively educational and is in constant use. Many thanks to those in the UK and beyond who shared my irritation at events. Contact me on chris@fulltable.com "
writing
stories
narrativesequences
magazines
_narrative
film
treasure
susia
philbeard
rebeccamarywilson
hypertext
ruthrix
janecouldrey
clarestrand
grammercypark
petruccelli
jackiebatey
jaynewilson
dickbriel
chrismullen
america
visual
visualcodes
advertising
comics
classideas
tcsnmy
srg
edg
glossary
reference
books
images
visualization
wcydwt
art
design
illustration
storytelling
via:litherland
"This site records a range of material dedicated to the study of the Visual Narrative. The original site, intended by me for part-time students and other interested parties was closed down by the University of Brighton in 2004. I was subsequently denied access to the original images most of which, however, were in my own collection. I have developed the site on a daily basis thereafter. It remains exclusively educational and is in constant use. Many thanks to those in the UK and beyond who shared my irritation at events. Contact me on chris@fulltable.com "
january 2012 by robertogreco
Five Years After Banning Outdoor Ads, Brazil's Largest City Is More Vibrant Than Ever
january 2012 by robertogreco
"Five years later, São Paulo continues to exist without advertisements. But instead of causing economic ruin and deteriorating aesthetics, 70 percent of city residents find the ban beneficial, according to a 2011 survey. Unexpectedly, the removal of logos and slogans exposed previously overlooked architecture, revealing a rich urban beauty that had been long hidden."
aesthetics
economics
urbanism
urban
architecture
2011
advertising
billboards
brasil
sãopaulo
from delicious
january 2012 by robertogreco
The Space Merchants - Wikipedia
november 2011 by robertogreco
"In a vastly overpopulated world, businesses have taken the place of governments and now hold all political power. States exist merely to ensure the survival of huge trans-national corporations. Advertising has become hugely aggressive and by far the best-paid profession. Through advertising, the public is constantly deluded into thinking that the quality of life is improved by all the products placed on the market. However, the most basic elements are incredibly scarce, including water and fuel. The planet Venus has just been visited and judged fit for human settlement, despite its inhospitable surface and climate; the colonists would have to endure a harsh climate for many generations until the planet could be terraformed."
scifi
sciencefiction
books
novels
frederikpohl
1952
cyrilkornbluth
advertising
corporatism
future
november 2011 by robertogreco
inessential.com: The Readable Future
november 2011 by robertogreco
"This trend means that their medley-of-madness designs will increasingly be routed-around, starting with presumably their most-favored readers, the more affluent and technical, but extending to the less-affluent and less-technical until it includes just about everybody.
The future is, one way or another, readable.
Because that’s what readers want, and because the technology is easier to find and use and learn than ever. That trend will continue because developers live to give people technologies that make life better.
This means that ads will go-unviewed. Analytics will be less and less accurate. (They’re already inaccurate.)"
web
reading
design
content
readability
instapaper
flipboard
zite
2011
brentsimmons
advertising
clutter
technology
publishing
from delicious
The future is, one way or another, readable.
Because that’s what readers want, and because the technology is easier to find and use and learn than ever. That trend will continue because developers live to give people technologies that make life better.
This means that ads will go-unviewed. Analytics will be less and less accurate. (They’re already inaccurate.)"
november 2011 by robertogreco
The Social Graph is Neither (Pinboard Blog) [Too much to quote, chose parts of the conclusion]
november 2011 by robertogreco
"The funny thing is, no one's really hiding the secret of how to make awesome online communities. Give people something cool to do and a way to talk to each other, moderate a little bit, and your job is done. Games like Eve Online or WoW have developed entire economies on top of what's basically a message board…
My hope is that whatever replaces Facebook and Google+ will look equally inevitable, and that our kids will think we were complete rubes for ever having thrown a sheep or clicked a +1 button. It's just a matter of waiting things out, and leaving ourselves enough freedom to find some interesting, organic, and human ways to bring our social lives online."
[Related: http://www.antipope.org/charlie/blog-static/2011/11/evil-social-networks.html ]
socialgraph
maciejceglowski
pinboard
social
technology
relationships
design
marketing
facebook
google+
google
advertising
compuserve
prodigy
aol
walledgardens
web
online
2011
from delicious
My hope is that whatever replaces Facebook and Google+ will look equally inevitable, and that our kids will think we were complete rubes for ever having thrown a sheep or clicked a +1 button. It's just a matter of waiting things out, and leaving ourselves enough freedom to find some interesting, organic, and human ways to bring our social lives online."
[Related: http://www.antipope.org/charlie/blog-static/2011/11/evil-social-networks.html ]
november 2011 by robertogreco
Evil social networks - Charlie's Diary
november 2011 by robertogreco
"So the ideal social network (from an investor's point of view) is one that presents itself as being free-to-use, is highly addictive, uses you as bait to trap your friends, tracks you everywhere you go on the internet, sells your personal information to the highest bidder, and is impossible to opt out of. Sounds like a cross between your friendly neighbourhood heroin pusher, Amway, and a really creepy stalker, doesn't it?"
[Related: http://blog.pinboard.in/2011/11/the_social_graph_is_neither/ ]
privacy
klout
socialnetworking
socialnetworks
facebook
google+
socialmedia
twitter
2011
advertising
uk
law
internet
web
online
from delicious
[Related: http://blog.pinboard.in/2011/11/the_social_graph_is_neither/ ]
november 2011 by robertogreco
Hello Etsy Berlin - Douglas Rushkoff on Etsy - Livestream
september 2011 by robertogreco
"Everybody thinks that because they can blog, they should blog."
"Why do I want to scale? The only reason to scale is to get out of the business I'm in."
"What would you rather do? Would you rather do something or would you rather manage people who are doing that thing?"
"perverse corporate capitalism of the 1990's, the Jack Welch, General Electric, Harvard Business School model, which is get out of any productive industry and become more and more like a bank"
"What Jack Welch realized is that Marx was right…whoever is creating the actual value through their labor is the slave"
"what you want to do is get as far away from those guys as possible and get as close to the bank funding that activity as possible."
douglasrushkoff
economics
p2p
work
labor
2011
etsy
currency
slavery
jobs
corporatism
history
banking
finance
digital
exchange
internet
peertopeer
capitalism
karlmarx
meansofexchange
hierarchy
localcurrency
biases
doing
making
facebook
social
advertising
jackwelch
ge
generalelectric
sharing
scale
scaling
growth
business
entrepreneurship
self-employment
creativity
management
middlemanagement
middlemen
addedvalue
localcurrencies
from delicious
"Why do I want to scale? The only reason to scale is to get out of the business I'm in."
"What would you rather do? Would you rather do something or would you rather manage people who are doing that thing?"
"perverse corporate capitalism of the 1990's, the Jack Welch, General Electric, Harvard Business School model, which is get out of any productive industry and become more and more like a bank"
"What Jack Welch realized is that Marx was right…whoever is creating the actual value through their labor is the slave"
"what you want to do is get as far away from those guys as possible and get as close to the bank funding that activity as possible."
september 2011 by robertogreco
Knee High Media
september 2011 by robertogreco
"Knee High Media was founded in 1996 by Lucas Badtke-Berkow. The company has been the brain and creative mechanism behind some of Japan’s most innovative and influential magazines: culture magazine TOKION (1996), kids magazine MAMMOTH (2000), travel magazine PAPER SKY (2002), free paper METRO MIN (2002) and botanical magazine PLANTED (2006). Besides creating unique magazines Knee High Creative also edits and produces websites, shops, clothing, events, advertising and branding."
design
web
japan
advertising
publishing
kneehighmedia
tokyo
from delicious
september 2011 by robertogreco
DROP OUT. HANG OUT. SPACE OUT. : DiGRA 2011: Ludotopians and Ludocapitalists: Gamification, Sandbox Games and the Myths of Cultural Industries
september 2011 by robertogreco
"…three things: ludocapitalists, ludotopians, & what I have roughly come to call the ludic sublime: the power of technological myth making & what this means to the future of videogames…how recent discourses around videogames reflect past trends about how we frame & understand the role of technology in society, & look critically at how these narratives are used by various forces…
Videogames will change the world, but most likely when they fade into the background. When they are prosaic, common & cheap is when we will be more intertwined with their development than we are now. When marketers stop selling gamification like snake oil of a perfect solution to ones business problems, but just as another tool of communication in the toolbox is when we need to worry about them the most."
videogames
gamification
ludotopians
ludocapitalists
culture
gaming
2011
danieljoseph
ludicsublime
myth
minecraft
janemcgonigal
clayshirky
alexleavitt
foursquare
advergames
advertising
capitalism
business
exploitationware
gabezicherman
ianbogost
from delicious
Videogames will change the world, but most likely when they fade into the background. When they are prosaic, common & cheap is when we will be more intertwined with their development than we are now. When marketers stop selling gamification like snake oil of a perfect solution to ones business problems, but just as another tool of communication in the toolbox is when we need to worry about them the most."
september 2011 by robertogreco
Jelly Helm Studio
august 2011 by robertogreco
""We are a communication studio in Portland, Oregon.<br />
We work with purpose-driven people and companies to authentically and powerfully express their stories.<br />
Our work builds community.<br />
Clients include the Portland Timbers, Chinook Book, Oregon Humanities, Wikipedia, Imperial Woodpecker, Infectious Diseases Research Institute, Forest Ethics, Nike, Red Hat, Dell, University of California and Youth, Rights & Justice.<br />
Jelly Helm is formerly Executive Creative Director of Wieden+Kennedy in Portland and Amsterdam, Associate Professor at Virginia Commonwealth University Adcenter, Group Creative Director at The Martin Agency, and Founder/Director of W+K 12, Wieden+Kennedy’s experimental in-house school.<br />
I’m interested in story, artisan values, and the open/free/sharedknowledge movement.I’m interested in the role of story in the emerging culture."
design
art
film
advertising
portland
oregon
jellyhelm
wk
wk12
wieden+kennedy
from delicious
We work with purpose-driven people and companies to authentically and powerfully express their stories.<br />
Our work builds community.<br />
Clients include the Portland Timbers, Chinook Book, Oregon Humanities, Wikipedia, Imperial Woodpecker, Infectious Diseases Research Institute, Forest Ethics, Nike, Red Hat, Dell, University of California and Youth, Rights & Justice.<br />
Jelly Helm is formerly Executive Creative Director of Wieden+Kennedy in Portland and Amsterdam, Associate Professor at Virginia Commonwealth University Adcenter, Group Creative Director at The Martin Agency, and Founder/Director of W+K 12, Wieden+Kennedy’s experimental in-house school.<br />
I’m interested in story, artisan values, and the open/free/sharedknowledge movement.I’m interested in the role of story in the emerging culture."
august 2011 by robertogreco
Makin' Ads: 5 Rules from Wieden + Kennedy
august 2011 by robertogreco
"Act Stupid. "Our philosophy is to come in ignorant every day. The idea of retaining ignorance is sort of counterintuitive, but it subverts a lot of [problems] that come from absolute mastery. If you think you know the answer better than somebody else does, you become closed to being fresh."<br />
<br />
Shut up. "The first thing we do when we meet with clients is listen. We try to figure out what their problems are. Then we come back with questions, not solutions. We write these out and put them on the wall. And then we circle the ones that we think are interesting. More often than not, the questions hold the answer."<br />
<br />
Always say yes…<br />
<br />
Chase Talent. "Find people who make you better. It's best to be the least talented person in the room. It's reciprocal. It challenges you to keep up."<br />
<br />
Be Fearless. "Do anything, say anything. 'You're not useful to me until you've made three momentous mistakes.'…if you try not to make mistakes, you miss out on the value of learning from them."
advertising
rules
wk
wieden+kennedy
innovation
learning
danwieden
davidkennedy
ignorance
curiosity
listening
openminded
classideas
jellyhelm
optimism
failure
risktaking
mistakes
from delicious
<br />
Shut up. "The first thing we do when we meet with clients is listen. We try to figure out what their problems are. Then we come back with questions, not solutions. We write these out and put them on the wall. And then we circle the ones that we think are interesting. More often than not, the questions hold the answer."<br />
<br />
Always say yes…<br />
<br />
Chase Talent. "Find people who make you better. It's best to be the least talented person in the room. It's reciprocal. It challenges you to keep up."<br />
<br />
Be Fearless. "Do anything, say anything. 'You're not useful to me until you've made three momentous mistakes.'…if you try not to make mistakes, you miss out on the value of learning from them."
august 2011 by robertogreco
Daring Fireball Linked List: On Designing a Big News Site
july 2011 by robertogreco
"With print, newspapers chase circulation — readers. With the web, they’re not chasing readers but instead page views. It’s a corrupting revenue model."
2011
johngruber
print
internet
web
pageviews
advertising
circulation
from delicious
july 2011 by robertogreco
BBC News - Murdoch: the network defeats the hierarchy
july 2011 by robertogreco
"Now there is a school of social theory that has a name for a system in which press barons, police officers & elected politicians operate a mutual back-scratching club…"the manufacturing of consent".<br />
Pioneered by Edward Herman & Noam Chomsky, the theory states that essentially the mass media is a propaganda machine; the advertising model makes large corporate advertisers into "unofficial regulators"; the media live in fear of politicians; truly objective journalism is impossible because it is unprofitable (& plagued by "flak" generated w/in the legal system by resistant corporate power).<br />
At one level, this week's events might be seen as a vindication of the theory: News International has admitted paying police officers; & politicians are admitting they have all played the game of influence ("We've all been in this together" said Cameron, disarmingly). The journalists are baring their breasts & examining their consciences. The whole web of influence has been uncovered.""
politics
media
networks
journalism
uk
2011
davidcameron
rupertmurdoch
hierarchy
control
noamchomsky
manufacturingconsent
consent
advertising
propaganda
power
systems
massmedia
influence
regulation
corporations
corporatism
via:preoccupations
from delicious
Pioneered by Edward Herman & Noam Chomsky, the theory states that essentially the mass media is a propaganda machine; the advertising model makes large corporate advertisers into "unofficial regulators"; the media live in fear of politicians; truly objective journalism is impossible because it is unprofitable (& plagued by "flak" generated w/in the legal system by resistant corporate power).<br />
At one level, this week's events might be seen as a vindication of the theory: News International has admitted paying police officers; & politicians are admitting they have all played the game of influence ("We've all been in this together" said Cameron, disarmingly). The journalists are baring their breasts & examining their consciences. The whole web of influence has been uncovered.""
july 2011 by robertogreco
Flavorwire » A Visual Exploration of ‘Infinite Jest’
june 2011 by robertogreco
"This week, our friends at The Rumpus alerted us to an amazing new project that allows us to indulge our David Foster Wallace fandom/love of all things film-related/geeky sensibilities all at once, and in the best way: Poor Yorick Entertainment, created by Chris Ayers. The website, Ayers writes, is “a visual exploration of the filmography of James O. Incandenza and the world of David Foster Wallace’s Infinite Jest… ‘Poor Yorick Entertainment’ is the name of the fictional independent film company started by James O. Incandenza in David Foster Wallace’s novel Infinite Jest. . . . This project is an attempt to bring some kind of visual life to the fictional filmmaker’s body of work.” Um, this is the best idea ever, and it isn’t only limited to fictional movie posters — though those are wonderful. Ayers also treats us to various other artifacts from the novel, so if you’re a fan, be prepared to grin your face off."
davidfosterwallace
infinitejest
posters
graphicdesign
advertising
from delicious
june 2011 by robertogreco
Ads Implant False Memories | Wired Science | Wired.com
may 2011 by robertogreco
"The answer returns us to a troubling recent theory known as memory reconsolidation. In essence, reconsolidation is rooted in the fact that every time we recall a memory we also remake it, subtly tweaking the neuronal details. Although we like to think of our memories as being immutable impressions, somehow separate from the act of remembering them, they aren’t. A memory is only as real as the last time you remembered it. What’s disturbing, of course, is that we can’t help but borrow many of our memories from elsewhere, so that the ad we watched on television becomes our own, part of that personal narrative we repeat and retell.<br />
<br />
This idea, simple as it seems, requires us to completely re-imagine our assumptions about memory."
biology
brain
memory
psychology
science
jonahlehrer
advertising
2011
from delicious
<br />
This idea, simple as it seems, requires us to completely re-imagine our assumptions about memory."
may 2011 by robertogreco
Eli Pariser: Beware online "filter bubbles" | Video on TED.com
may 2011 by robertogreco
"As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy."
elipariser
echochambers
serendipity
internet
online
web
media
relevance
search
google
facebook
filterbubbles
exposure
2011
ted
via:jessebrand
politics
crosspollination
dialogue
walledgardens
algorithms
censorship
personalization
advertising
yahoonews
huffingtonpost
nytimes
washingtonpost
impulse
aspirationalselves
from delicious
may 2011 by robertogreco
eye | feature : All you need is love: pictures, words and worship [Great piece on Sister Corita Kent]
may 2011 by robertogreco
"Corita’s cultural contribution spanned several decades. Although she described herself as an artist rather than a design professional, her 1960s work spanned both fields. Graphic strategies such as lettering and layout were central to her artistic voice. At the same time, she had no qualms about accepting commissions for magazine covers, book jackets, album sleeves, ads and posters, although even here she should be seen less as a jobbing designer than as an artist with a distinctive and easily recognisable graphic sensibility. As Harvey Cox said, “The world of signs and sales slogans and plastic containers was not, for her, an empty wasteland. It was the dough out of which she baked the bread of life.” 12 At its best, her work proposed a symbolic template that blurred the boundaries between art, design and communication, between a life of worship and the everyday life of her time."
sistercorita
art
vernacular
life
everyday
glvo
design
communication
graphicdesign
graphics
typography
advertising
signs
symbols
via:britta
teaching
printmaking
serigraphs
accessibility
urban
urbanism
decontextualization
photography
noticing
seeing
seeingtheworld
fieldtrips
unschooling
deschooling
education
immaculateheartcollege
eames
viewfinders
process
julieault
2000
1960s
martinbeck
society
perspective
activism
from delicious
may 2011 by robertogreco
Hugh MacLeod on disruption of the status quo « First Friday Book Synopsis
april 2011 by robertogreco
"Ever since I got addicted to Charlie Brown cartoons as a child, I’ve always believed in the power of cartoons.As an art form, a form of literature, as a spiritual exercise, as a bringer of light, a bringer of mirth, as a form of entertainment.<br />
Then as I was developing the Cube Grenade idea, I started to see them beyond the traditional confines of “Art”, and more and more, agents of change.<br />
By that I mean, a cartoon with the right, mysterious chemistry of form and content COULD impact an organization in a positive way, to create REAL value, to create a spark that could ignite something unique and powerful.<br />
Without buying huge chunks of expensive media, the way traditional advertising does."
statusquo
via:cervus
disruption
disruptive
inexpensive
advertising
value
change
changeagents
hughmacleod
deschooling
unschooling
from delicious
Then as I was developing the Cube Grenade idea, I started to see them beyond the traditional confines of “Art”, and more and more, agents of change.<br />
By that I mean, a cartoon with the right, mysterious chemistry of form and content COULD impact an organization in a positive way, to create REAL value, to create a spark that could ignite something unique and powerful.<br />
Without buying huge chunks of expensive media, the way traditional advertising does."
april 2011 by robertogreco
The Daily What: Word Clouds of the Day
april 2011 by robertogreco
"Word Clouds of the Day: Crystal Smith @ The Achilles Effect (a site that examines how young boys’ understanding of masculinity affects their perception of femininity) culled a list of words from 59 toy spots directed at either boys or girls and plugged them into Wordle to produce a word cloud illustrating which words are used most often in ads targeting boys (top) versus words used most often in ads targeting girls.
“This is not an exhaustive record,” Smith says, “it’s really just a starting point, but the results certainly are interesting.”
A complete breakdown of the facts and figures can be found here. A follow-up post with responses to common questions and criticisms can be found here."
classideas
wordle
advertising
toys
gender
femininity
boys
girls
words
language
comparison
masculinity
perception
from delicious
“This is not an exhaustive record,” Smith says, “it’s really just a starting point, but the results certainly are interesting.”
A complete breakdown of the facts and figures can be found here. A follow-up post with responses to common questions and criticisms can be found here."
april 2011 by robertogreco
Banksy - Wikiquote
march 2011 by robertogreco
"The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little."
banksy
advertising
art
modernart
self-obsessed
quotes
from delicious
march 2011 by robertogreco
conscious star stuff: Left Brain vs Right Brain and Other Myths About the Brain
march 2011 by robertogreco
"Last night I ran across Mercedes-Benz’s newest cool-yet-so-cringe-worthy ad campaign. While the artwork itself is pretty damn awesome, the idea that our personalities and skills are a product of the prevalence of one hemisphere of our brain over another is rubbish. Another popular claim is the one that we only use 10% of our brains, while geniuses like Newton, Einstein, Michaelangelo and Da Vinci used much more. Yes, this one is rubbish too."
mythbusting
neuroscience
brain
rightbrain
leftbrain
misconceptions
myths
imtiredofthistoo
learning
education
tcsnmy
classideas
advertising
from delicious
march 2011 by robertogreco
Think Different - Wikipedia
february 2011 by robertogreco
"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
apple
advertising
mac
wikipedia
history
thinkdifferent
cv
iconography
rebels
revolution
creativity
imagination
1997
tbwachiatday
copy
genius
change
gamechanging
statusquo
respect
rulebreaking
roundpegsinsquareholes
troublemakers
glvo
edg
srg
misfits
unschooling
deschooling
entrepreneurship
progress
worldchanging
from delicious
february 2011 by robertogreco
this is a456: Utopia For Sale
february 2011 by robertogreco
"somehow rings familiar. During early 20th century, art & architecture never existed wholly isolated from popular culture, consumerism, or corporate interests. This was the case in Europe as it was in US. As Le Corbusier’s Plan Voisin or various Reynolds Aluminum ads that would appear in US in 1940s demonstrate, corporate interests sometimes found an unlikely alliance w/ avant-garde. But with Bel Geddes & “The City of Tomorrow,” something slightly different was in order. The author of Horizons did see himself primarily as artist, but never in the same vein as would Le Corbusier, Frank Lloyd Wright, or Erich Mendelsohn. As a person who always wore his commercial aspirations on his sleeve, Bel Geddes became a figure willing to leverage artistic inclinations not only as a kind of expertise, but as vehicle for transmitting ideas about contemporary urbanism to mass audiences. He was…person who popularized utopia by giving it its most tangible & visibly-appealing manifestation…"
design
culture
politics
history
theory
streamlining
stanleyrestor
henrydreyfuss
modernism
raymondloewy
walterdorwinteague
nomanbelgeddes
advertising
lecorbusier
thecityoftomorrow
architecture
art
commercialism
shelloil
gm
pedestrians
utopia
utopian
transportation
cars
broadacre
millermcclintock
from delicious
february 2011 by robertogreco
Persuasion: The Sleeper Effect — PsyBlog
december 2010 by robertogreco
"There are all kinds of everyday situations where the sleeper effect occurs. Like when the travel supplement recommends a great resort, then we read at the bottom the trip's cost was covered by the resort. Or there's an article telling us about the health benefits of milk and then we read at the bottom that the author is the head of the Milk Marketing Board. Any time we receive a persuasive message before we find out who the source is, the sleeper effect can come into play.<br />
<br />
Naturally, then, canny information consumers will want to know the source of a message before they read it."
advertising
influence
media
neuroscience
persuasion
classideas
bias
from delicious
<br />
Naturally, then, canny information consumers will want to know the source of a message before they read it."
december 2010 by robertogreco
Random Etc. - Ah right, the blog.
november 2010 by robertogreco
"Stamen has proven there's at least one solid & sustainable business model for beautiful, interactive, dynamic mapping & data visualization. But a successful design service that like has a frenetic pace of work & high turnover of projects which I eventually found frustrating. Despite ongoing & successful efforts to build code libraries I came to feel constrained by clean-room/from-scratch implications of work-for-hire contracts.<br />
<br />
That isn't a deeply serious criticism of Stamen. They continue to deliver amazing work & art & I don't believe their working style is flawed. This change is more about what I've learned about my own working style, my curiosity to explore different ways of working, & perhaps shiny world-changing opportunities of Bay Area. So w/ our start-up we plan to seek out & try other business models (licensing, advertising & more) that will allow us to tackle long term projects & give us space to build up our own tools & apply them across many different domains."
tomcarden
bencerveny
stamen
stamendesign
creativity
businessmodels
work-for-hire
licensing
self-knowledge
advertising
work
howwework
design
from delicious
<br />
That isn't a deeply serious criticism of Stamen. They continue to deliver amazing work & art & I don't believe their working style is flawed. This change is more about what I've learned about my own working style, my curiosity to explore different ways of working, & perhaps shiny world-changing opportunities of Bay Area. So w/ our start-up we plan to seek out & try other business models (licensing, advertising & more) that will allow us to tackle long term projects & give us space to build up our own tools & apply them across many different domains."
november 2010 by robertogreco
Frank Chimero - A Little Bit About Enthusiasm and Hype
november 2010 by robertogreco
"If you want to make things people are enthusiastic about, you must start with a message or content people can be excited about. Sincerely. Enthusiasm isn’t some sort of icing you can smear on top of anything. Do that, and it’s hype. Hype at its best is embraced and then quickly forgotten. At its worst, it’s loathed.<br />
<br />
One has to start with good stuff, whether that be a great message, a great product, or a great idea. Designing largely is professional piggy-backing on other people’s content (and sometimes inventing your own.) Garbage in, garbage out. Start with good stuff."
advertising
frankchimero
design
philosophy
tcsnmy
content
substance
enthusiasm
message
value
longevity
memory
from delicious
<br />
One has to start with good stuff, whether that be a great message, a great product, or a great idea. Designing largely is professional piggy-backing on other people’s content (and sometimes inventing your own.) Garbage in, garbage out. Start with good stuff."
november 2010 by robertogreco
Anarcho-Monarchism | First Things [via: http://ayjay.tumblr.com/post/1554349139/yet-our-system-obliges-us-to-elevate-to-office]
november 2010 by robertogreco
"Yet our system obliges us to elevate to office precisely those persons who have the ego-besotted effrontery to ask us to do so; it is rather like being compelled to cede the steering wheel to the drunkard in the back seat loudly proclaiming that he knows how to get us there in half the time. More to the point, since our perpetual electoral cycle is now largely a matter of product recognition, advertising, and marketing strategies, we must be content often to vote for persons willing to lie to us with some regularity or, if not that, at least to speak to us evasively and insincerely. In a better, purer world—the world that cannot be—ambition would be an absolute disqualification for political authority."
politics
democracy
us
anarchy
anarchism
monarchis_
anarcho-monarchism
government
classideas
authority
elections
2010
marketing
advertising
monarchis
from delicious
november 2010 by robertogreco
Doc Searls Weblog · The Data Bubble II
october 2010 by robertogreco
"And here is where we get to the deepest, most critical problem: Their understanding of our identity is not the same as our understanding of our identity. What they have are a bunch of derived assumptions that may or may not be correct; and even if they are, they are not ours. This is a difference in kind, not degree. It doesn’t matter how personalized anybody makes advertising targeted at us. Who we are is something we possess and control—or would at least like to think we do—no matter how well some of us (such as advertisers) rationalize the “socially derived” natures of our identities in the world."
[Comment from 'gregorylent'] "technology is slowly approaching the abilities that psychics have always had … this is unstoppable, simply because of the nature of consciousness that is creating technology in its own likeness"
docsearls
web
internet
twitter
advertising
facebook
identity
databubble
technology
[Comment from 'gregorylent'] "technology is slowly approaching the abilities that psychics have always had … this is unstoppable, simply because of the nature of consciousness that is creating technology in its own likeness"
october 2010 by robertogreco
A phone to save us from our screens? ["Microsoft has two new ads, anticipating their upcoming Windows Phone 7 launch.…] [Videos: http://www.youtube.com/watch?v=Dv-fbO-_xl0 AND http://www.youtube.com/watch?v=EHlN21ebeak]
october 2010 by robertogreco
"…The first is an post-apocalyptic vision of humanity stuck with their heads in their mobile devices:<br />
<br />
Here’s David Webster, chief strategy officer in Microsoft’s central marketing group, explaining their anti-screen strategy: “Our sentiment was that if we could have an insight to drive the campaign that flipped the category on its head, then all the dollars that other people are spending glorifying becoming lost in your screen or melding w/ your phone are actually making our point for us.”<br />
<br />
The problem of glowing rectangles is a subject close to my heart, & Matt Jones has been bothered by the increase in mobile glowing attention-wells.<br />
<br />
I think Microsoft & Crispin Porter + Bogusky’s advertising strategy stands out in a world full of slick floaty media. The only problem is that without any strategy towards tangible interaction, I’m not sure the ‘tiles’ interaction concept is strong enough to actually take people’s attention out of the glass."
ads
advertising
mobile
phones
screens
iphone
attention
glowingrectangles
mattjones
timoarnall
floatymedia
palm
tangibility
tangibleinteraction
interaction
glass
2010
windowsmobile7
windowsmobile
society
distraction
humanitiy
etiquette
presence
computing
from delicious
<br />
Here’s David Webster, chief strategy officer in Microsoft’s central marketing group, explaining their anti-screen strategy: “Our sentiment was that if we could have an insight to drive the campaign that flipped the category on its head, then all the dollars that other people are spending glorifying becoming lost in your screen or melding w/ your phone are actually making our point for us.”<br />
<br />
The problem of glowing rectangles is a subject close to my heart, & Matt Jones has been bothered by the increase in mobile glowing attention-wells.<br />
<br />
I think Microsoft & Crispin Porter + Bogusky’s advertising strategy stands out in a world full of slick floaty media. The only problem is that without any strategy towards tangible interaction, I’m not sure the ‘tiles’ interaction concept is strong enough to actually take people’s attention out of the glass."
october 2010 by robertogreco
welcome to optimism: A short rant about games, play and storytelling
august 2010 by robertogreco
"We're here to create strong, provocative relationships between great companies and their customers. Games and new ways of storytelling are a fantastic and incredibly exciting way of doing that."
via:migurski
games
gaming
facebook
storytelling
advertising
play
videogames
from delicious
august 2010 by robertogreco
What The Fuck Is My Social Media Strategy? [Generates buzzwordy strategy statements]
august 2010 by robertogreco
From the about page: "How to sound like a social media expert:
bullshit
language
twitter
business
buzzwords
socialnetworking
socialmedia
humor
generator
media
satire
marketing
internet
strategy
advertising
2010
socialmediastrategy
august 2010 by robertogreco
Un cuento de Cortázar, en una publicidad
august 2010 by robertogreco
"nueva campaña televisiva de Renault...inspirada en un cuento del escritor argentino Julio Cortázar: La autopista del sur.
advertising
juliocortázar
cars
august 2010 by robertogreco
jnd: An emergent vocabulary of form for urban screens « Adam Greenfield's Speedbird
july 2010 by robertogreco
"I had the same reaction again the other day. The screens are currently running ads for the Swedish high-street retailer H&M, shot with a high-speed camera – models sloooooowly turning, as a cascade of red leaves ever-so-softly settles over them and to the ground. Just as with the movie posters, I found myself paying the H&M ads an inordinate amount of attention. Because the images’ figural elements evolve so glacially against a stable background, they’d found my cognitive sweet spot, that precise interval at the threshold of visual perception that makes you ask yourself: Wait, did that just change? What part of it? And I minded not at all. (In fact, I found it kind of calming. There’s a word you certainly don’t hear every day in the context of advertising.)"
helsinki
ubicomp
trends
screens
publicspace
digitalmedia
design
photography
advertising
marketing
displays
urbanscreens
adamgreenfield
subtlety
slow
perception
intriquing
july 2010 by robertogreco
Why Old Spice matters « Snarkmarket
july 2010 by robertogreco
"blogs are actually more related to live theater than they are to, say, newspapers. The things that make a blog good are almost exactly the things that make a live performance good...most important...is interplay w/ the audience...
robinsloan
socialmedia
storytelling
advertising
oldspice
2010
theater
analysis
marketing
media
digital
creative
casestudy
video
events
ted
realtime
twitter
blogs
blogging
feedback
interactive
interactivity
july 2010 by robertogreco
Another Nail in the Pageview Coffin | Mike Industries
june 2010 by robertogreco
"Think of how a typical user session works on most news sites these days. A user loads an article (1 pageview), pops open a slideshow (1 pageview), flips through 30 slides of an HTML-based slideshow (30 pageviews). That’s 32 pageviews and a lot of extraneous downloading and page refreshing.
advertising
pageviews
analytics
usability
msnbc
strategy
userexperience
webdesign
digitalmedia
journalism
news
june 2010 by robertogreco
Hyper Island
june 2010 by robertogreco
"Hyper Island started in 1995 when Jonathan Briggs, David Erixon and Lars Lundh met during a project involving a CD-rom production. They soon realized the increasing need of a different kind of education involving industry based learning, for the growing new media industry. The first long term program at Hyper Island started in Karlskrona 1996 with 32 students.
sweden
stockholm
schools
technology
graphics
advertising
agency
education
portfolio
webdesign
media
interaction
art
design
lcproject
tcsnmy
training
iphone
applications
development
june 2010 by robertogreco
State of the Internet Operating System Part Two: Handicapping the Internet Platform Wars - O'Reilly Radar
may 2010 by robertogreco
"This post provides a conceptual framework for thinking about the strategic and tactical landscape ahead. Once you understand that we're building an Internet Operating System, that some players have most of the pieces assembled, while others are just getting started, that some have a plausible shot at a "go it alone" strategy while others are going to have to partner, you can begin to see the possibilities for future alliances, mergers and acquisitions, and the technologies that each player has to acquire in order to strengthen their hand.
amazon
facebook
google
twitter
apple
microsoft
yahoo
future
cloudcomputing
cloud
timoreilly
web
payment
infrastructure
mediaaccess
media
monetization
location
maps
mapping
claendars
scheduling
communication
chat
email
voice
video
speechrecognition
imagerecognition
mobile
iphone
nexusone
internet
browsers
safari
chrome
books
music
itunes
photography
content
advertising
ads
storage
computing
computation
hosting
may 2010 by robertogreco
russell davies: steal other things
april 2010 by robertogreco
"This, I'm afraid, is how I do things. I learn by stating the obvious in public... [love that line, I think it describes me too and I hope that we allow learners like that to thrive at tcsnmy]
play
playful
pretending
russelldavies
toys
gaming
games
gamedesign
advertising
interactiondesign
design
2010
ux
feedback
rewards
discovery
identity
curiosity
intrinsicmotivation
extrinsicmotivation
learning
cv
tcsnmy
april 2010 by robertogreco
Holiday Matinee
march 2010 by robertogreco
"Are you looking to make a real, creative contribution to society? Are you incredibly passionate about your ideas? Do you require smarter more creative ways to market your brand? Holiday Matinee has over ten years of multi-disciplined experience – be it graphic design and brand identity, creative consulting and trendspotting, social media implementation, curating philanthropic events or motivating the youth of America – we do it all and bring it hard. We’re obsessed with good design, social responsibility and promoting creativity. Holiday Matinee’s formula is simple: we only partner with people, projects and revolutions we give a damn about. Then we go to work. (And we don’t sleep much)."
sandiego
art
agency
entrepreneurship
fashion
marketing
music
creativity
advertising
agencies
design
glvo
march 2010 by robertogreco
Telling stories with interfaces « Snarkmarket
january 2010 by robertogreco
"This genre makes absolutely no sense on TV. I love things that make absolutely no sense on TV.
stories
storytelling
google
advertising
ads
video
michaelwesch
themonitor
robinsloan
snarkmarket
january 2010 by robertogreco
Personal projects are often worth more than professional ones. What's stopping you? - Ewan McIntosh | Digital Media & Education [related: http://gelconference.com/videos/2006/ji_lee/]
january 2010 by robertogreco
"It's all too easy to relegate our personal projects to the bottom of the pile until "the day job" is complete. The result? We nearly always end up having to leave creative, fun, new projects behind in the interest of ticking someone else's boxes, when those same personal projects could be the very innovation that make the difference.
learning
plp
tcsnmy
creativity
fulfillment
time
work
lcproject
glvo
play
fun
jilee
boingboing
viral
graffiti
streetart
humor
advertising
ewanmcintosh
joy
january 2010 by robertogreco
“the purpose-idea”: ten questions for mark earls | Gapingvoid
january 2010 by robertogreco
"Third, “Brand” is what you get as a result of doing great , not a good guide to what to do — it’s the scoreboard, not the game.
branding
herd
purpose
hughmacleod
markearls
tcsnmy
mission
focus
communication
advertising
marketing
administration
leadership
management
january 2010 by robertogreco
Kosmograd: Learning from Niketown
december 2009 by robertogreco
"The 2002 Scorpion KO campaign was centred around a cage-soccer tournament of 3-a-side, first-goal wins, an extension of a TV advert, directed by Terry Gilliam, and fronted by Eric Cantona. ... In connecting young people with an urban identity reinforced on the streets, and via online and mobile messaging, Nike created a powerful way of representing the city both with space and with signs, a 'Situationist' urban realm...The new brand city described by Borries ... is a dynamic city, a setting for organizing 'situations.' In order to reach even the smallest target groups, the media will be deployed in this city far more interactively than they are today. Streets, fallow zones, interstitial spaces and ruins will play essential roles in the brand name city. These spaces will not be overlaid with advertising in classical fashion, but will instead become the objects of discriminating marketing strategies...We have as much to learn from Nike as Venturi, from Niketown as Levittown."
via:blackbeltjones
architecture
economics
urbanism
marketing
uk
branding
nike
advertising
brands
london
situationist
parks
guydebord
december 2009 by robertogreco
Dead Media Beat: all traditional media | Beyond The Beyond
december 2009 by robertogreco
"Google did the revolutionary work of ADBUSTERS, & we now exist in a post-advertising, post-consumer society. How will people indulge in conspicuous consumption when the means of valorizing products as status objects no longer exists? Does anybody nowadays ever buy a car because a magazine ad says that it’s cool?...That was a great idea when everybody agreed, through mainstream media, that this behavior made you look sensible & respectable. But w/out this kind of manufactured social consensus — through a huge colossus of advertising & mainstream media — one has to wonder if consumer culture can possibly survive. If SUVS are toxic assets & suburban homes are toxic assets, what’s left that ISN’T? None of those things were “toxic” as long as we were energetically persuaded that they were worth something & that was the role of NY mainstream publishing & promotion. Even if we decide to live that way again, there’s nobody left to do it for us & no paying infrastructure that can support it."
brucesterling
deadmediabeat
media
adbusters
google
change
newyork
publishing
advertising
december 2009 by robertogreco
Just Don't Look
december 2009 by robertogreco
"The "just don't look" strategy works for more than advertising...it's effective in any situation where someone or something runs on attention. On the web attention comes in the form of links and pageviews so "just don't look" translates roughly into "just don't link or read". If you don't like who's on the cover of Wired, just don't look. If no one talks about her, she'll go away. Think media gossip sites are ruining the web? Don't read them. Leggy blonde conservative got your knickers in a knot? Just don't look. Commenters ruining the internet? Moderate your comments or close them up. If some Web 2.0 blowhard says something stupid, just don't look. Hate blonde socialites? Just. Don't. Look."
commenting
attention
kottke
advice
comments
criticism
blogosphere
internet
politics
marketing
culture
online
web
psychology
media
communication
activism
truth
advertising
simpsons
trolls
december 2009 by robertogreco
Another Science Fiction: An Intersection of Art and Technology in the Early Space Race – Blog – BERG
november 2009 by robertogreco
"Within the realm of monthly and weekly periodicals, trade publications aimed at working professionals within industry are less examined than their internationally-known general interest counterparts such as Science and Scientific American. Together they offer a body of advertising literature that forms a time capsule of the emerging dynamic between design and technology during the late 1950s and very early 1960s, the peak of technological eruption during the Cold War in the U.S. During those years mid-century Modern design asserted itself within the trade-based advertising literature as a powerful visual language with a killer application."
design
technology
future
scifi
berg
berglondon
coldwar
science
history
space
advertising
fiction
sciencefiction
losalamos
november 2009 by robertogreco
On Self-Promotion – Jeffrey Zeldman Presents The Daily Report
november 2009 by robertogreco
"You are a shameless self promoter!” he said.
self-promotion
jeffreyzeldman
ego
self
socialmedia
howto
entrepreneurship
promotion
business
psychology
creativity
branding
influence
marketing
advertising
glvo
november 2009 by robertogreco
Rory Sutherland: Life lessons from an ad man | Video on TED.com
october 2009 by robertogreco
"Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life."
advertising
marketing
perception
design
rorysutherland
branding
humor
history
october 2009 by robertogreco
Confessions of an Aca/Fan: Archives: Transmedia Tacos? You Bet!
october 2009 by robertogreco
"Kogi is a small example of the new spectatorship that creative artists can maneuver to empower a deeper synergy between production and consumption (or future prosumption) as chefs and diners, food critics and passive consumers can all benefit from the increased connectivity and emotional resonance afforded through transmedia productions. What is going on is the sharing of privileged knowledge and information conveyed as a narrative construction.
twitter
marketing
advertising
storytelling
socialmedia
narrative
transmedia
henryjenkins
kogi
experience
convergence
music
losangeles
casestudy
local
october 2009 by robertogreco
Derek Powazek - Spammers, Evildoers, and Opportunists
october 2009 by robertogreco
"Which brings us to the One True Way to get a lot of traffic on the web. It’s pretty simple, & I’m going to give it to you here, for free: Make something great. Tell people about it. Do it again. That’s it. Make something you believe in. Make it beautiful, confident, & real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again. Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog. (Don’t have those things? Start them.) Tell people who give a shit – not strangers. Tell them why it matters to you. Find the places where your community congregates online & participate. Connect with them like a person, not a corporation. Engage. Be real. Then do it again. & again. You’ll build a reputation for doing good work, meaning what you say, & building trust. It’ll take time. A lot of time. But it works. & it’s the only thing that does."
derekpowazek
seo
searchengine
search
google
diy
webdev
advice
usability
marketing
business
web
advertising
spam
evil
howto
entrepreneurship
content
tcsnmy
october 2009 by robertogreco
Why Craigslist Is Such a Mess
august 2009 by robertogreco
"The long-running tech-industry war between engineers and marketers has been ended at craigslist by the simple expedient of having no marketers. Only programmers, customer service reps, and accounting staff work at craigslist. There is no business development, no human resources, no sales. As a result, there are no meetings. The staff communicates by email and IM. This is a nice environment for employees of a certain temperament. "Not that we're a Shangri-La or anything," Buckmaster says, "but no technical people have ever left the company of their own accord."" AND "There may be a peace sign on every page, but the implicit political philosophy of craigslist has a deeply conservative, even a tragic cast. Every day the choristers of the social web chirp their advice about openness and trust; craigslist follows none of it, and every day it grows."
via:kottke
meetings
entrepreneurship
community
business
socialmedia
management
craignewmark
craigslist
startup
strategy
advertising
technology
internet
culture
web
social
journalism
august 2009 by robertogreco
"Omnivore's Dilemma" Author Michael Pollan's New Advice on Buying Food: "Don't Buy Any Food You've Ever Seen Advertised"
august 2009 by robertogreco
"So, I’ve had to update my rules. And with all this new marketing based on these ideas, my new suggestion is, if you want to avoid all this, simply don’t buy any food you’ve ever seen advertised. Ninety-four percent of ad budgets for food go to processed food. I mean, the broccoli growers don’t have money for ad budgets. So the real food is not being advertised. And that’s really all you need to know."
michaelpollan
food
advertising
environmentalism
culture
politics
economics
environment
agriculture
climate
farming
health
local
ecology
august 2009 by robertogreco
Daring Fireball: Pay Walls
july 2009 by robertogreco
"I’m not pretending to be an expert on the details of exactly how newspaper companies should adapt. But you don’t have to be an expert to notice the obvious. Newspapers are losing millions of dollars. New, online-only publications, on the other hand, are operating at a profit. And there is a stark difference between the two: new online publications are lean and mean. They are small, flat organizations where most of the employees are producing actual content."
newspapers
publishing
johngruber
paywall
businessmodels
davidsimon
advertising
news
business
july 2009 by robertogreco
This Blog Sits at the: Issac Mizrahi on Metro North
july 2009 by robertogreco
"wonderful piece of advertising...certain emotional tonality that distinguishes it from most fashion advertising I've ever seen...has a narrative verve...But...semantics of the narrative have been withheld from us. So the fun of the ad is figuring out what's up." + comment: "There's a meta-story here, as well. In his post, Grant highlighted the Paper Monster graffiti detail, riffed a few hypotheses on what it might mean & then the actual PaperMonster wrote in clarifying that the graffito was one of his tags. So the Mizrahi ad has now become, at least for the several people involved in this interaction, a platform for dialogue & a "place where people are meeting." As with the best viral marketing, the distinctions between the realms of media & "life" have dissolved & we are left with a multiplicity of forces exerting influence on each other. Advertising in the age of the critically literate consumer & the internet has the opportunity to create this mechanism & the chance to exploit it."
advertising
isaacmizrahi
fashion
grantmccracken
internet
medialiteracy
literacy
viral
marketing
dialogue
discussion
metastories
graffiti
conversation
meaning
storytelling
understanding
july 2009 by robertogreco
Going Postal: The Imminent Death of the U.S. Postal Service? - Georg Jensen - The American Interest Magazine
april 2009 by robertogreco
"Just as General Motors has in effect subsidized Big Oil by continuing to build gas-guzzlers in recent years, so has the USPS continued to subsidize Big Mail by shaping its operations to encourage what it now calls, revealingly, "standard mail" -- that is, advertising junk mail. Most American citizens are blissfully unaware of the degree to which USPS subsidizes U.S. businesses by means of the fees it collects from ordinary postal customers. For example, if you wish to mail someone a large envelope weighing three ounces, you'll pay $1.17 in postage. A business can bulk-mail a three-ounce catalog of the same size for as little as $0.14."
usps
government
sustainability
economics
advertising
politics
policy
mail
costs
marketing
consumer
postalservice
april 2009 by robertogreco
Vintage DHARMA ads. - a set on Flickr
april 2009 by robertogreco
"Retro DHARMA ads found in various old mags from the 70s and 80s."
lost
flickr
dharma
humor
advertising
television
april 2009 by robertogreco
How to look at billboards
april 2009 by robertogreco
"Outdoor advertising is peddling a commodity it does not own and without the owner's permission: your field of vision. Possibly you have never thought to consider your rights in the matter. Nations put the utmost importance on unintentional violations of their air space. The individual's air space is intentionally violated by billboards every day of the year."
via:kottke
billboards
advertising
attention
psychology
marketing
spam
culture
1960s
april 2009 by robertogreco
Add-Art
february 2009 by robertogreco
"Add-Art is a free FireFox add-on which replaces advertising on websites with curated art images. The art shows are updated every two weeks and feature contemporary artists and curators."
firefox
extensions
advertising
art
netart
activism
browser
addons
february 2009 by robertogreco
The Good Childhood® Inquiry [quotes and link from Preoccupations] [see also: http://www.theplayethic.com/2009/02/a-good-childhood-in-a-complex-world.html]
february 2009 by robertogreco
http://news.bbc.co.uk/1/hi/education/7861762.stm : "aggressive pursuit of personal success by adults is now the greatest threat to British children, a major independent report on childhood says. ... "more young people are anxious & troubled" ... The inquiry has a long list of recommendations including: • abolishing SATs tests & league tables in English schools • a ban on all advertising aimed at the under 12s & no TV commercials for alcohol or unhealthy food before the 9pm watershed • stopping building on any open space where children play • a high-quality youth centre for every 5,000 young people. "Individual freedom & self-determination bring many blessings," writes the report's principal author, Labour peer Lord Richard Layard. "But in Britain... the balance has tilted too far" ... Rowan Williams suggests society has become "tone-deaf to the real requirements of children… in a climate where the mixture of sentimentalism & panic makes discussion of children's issues so difficult""
children
childhood
parenting
society
uk
research
education
happiness
well-being
development
curriculum
welfare
involvement
lcproject
unschooling
homeschool
deschooling
attention
health
advertising
competitiveness
competition
gamechanging
tcsnmy
via:preoccupations
february 2009 by robertogreco
potlatch: 'post-speculative melancholia'
january 2009 by robertogreco
"But I keep feeling something similar in relation to retail and advertising. The efforts being taken to encourage spending are beginning to feel half-hearted and self-conscious. The VAT cut was issued in the way that a teacher threatens a class with punishment, long after they've lost control over them. Then there is the surreally banal advertising, that probably would have exuded confidence and brashness during the boom years." ... "post-speculative melancholia, in which a sweeping utilitarianism suddenly arises, in which technologies must do something or else get lost and the drugged up sense of nothing mattering is followed by a come-down in which the whole thing seems regrettable."
via:blackbeltjones
economics
crisis
2008
2009
consumerculture
consumerism
postmaterialism
melancholy
latecapitalism
bubbles
recession
advertising
critique
emotions
psychology
january 2009 by robertogreco
russell davies: meet the new schtick (2)
january 2009 by robertogreco
"in many ways, that's [an unfinished book like Dave Gray's Marks and Meaning] a more interesting and involving thing to own than a finished book. You're getting an object, but you're also getting into a little community." ... "You see what I'm getting at here? Books/paper are proven technologies. Brilliant things. Really good at all sorts of stuff. We're not in an age where books are about to disappear. But many of the business models associated with them may do. Because we're getting direct access to book technologies ourselves." ... "So you add all these things together and you realise that there are all sorts of interesting possibilities around the corner. For community media projects, personal media projects, for the creativity that's running rampant online to emerge in physical forms in lots of places."
[part 1: http://russelldavies.typepad.com/planning/2009/01/meet-the-new-schtick.html]
design
technology
culture
future
books
trends
diy
make
glvo
russelldavies
paper
newspapers
printing
advertising
marketing
planning
empowerment
communities
publishing
ebooks
media
digital
business
2009
unbook
[part 1: http://russelldavies.typepad.com/planning/2009/01/meet-the-new-schtick.html]
january 2009 by robertogreco
Near Future Laboratory » Workshop on Pervasive Advertising
january 2009 by robertogreco
"This stuff kinda bugs me, if you can’t tell. It’s pretty clear that the angle is to create something that has commercial viability, rather than thinking things through for an alternative near future of connecting people, interests, ideas and so forth. On the one hand, it’s exciting and futuristic stuff. On the other hand, it’s not a future that I think has particularly exciting prospects in the category of “habitable”, fun, non-invasive, non-bothersome, non-pop-up-in-your-face futures. And, the advertising thing. I’m serious. If someone can’t paint a picture of a world without advertising..I’m listening. And I got your $100 here."
julianbleecker
future
advertising
planning
ubicomp
connectivity
digitalpollution
january 2009 by robertogreco
russell davies: meet the new schtick
january 2009 by robertogreco
"1. Screens are getting boring. ... 2. There are a lot of people around now who have thoroughly integrated 'digitalness' into their lives. To the extent that it makes as much sense to define them as digital as it does to define them as air-breathing. ie it's true but not useful or interesting. ... 3. The stuff that digital technologies have catalysed online and on screens is starting to migrate into the real world of objects. Ideas and possibilities to do with community, conversation, collaboration and creativity are turning out real things, real events, real places, real objects. I'm not saying that this means that these things are therefore inately better, or that the internet has 'come of age' or any of that nonsense. I just mean that there are new, interesting things going on IRL and that they have some advantages (and penalties) that don't apply online."
[part 2: http://russelldavies.typepad.com/planning/2009/01/meet-the-new-schtick-2.html ]
russelldavies
RFID
things
postdigital
futurism
planning
advertising
marketing
computing
digital
culture
future
technology
ubicomp
design
spimes
[part 2: http://russelldavies.typepad.com/planning/2009/01/meet-the-new-schtick-2.html ]
january 2009 by robertogreco
The Anti-Advertising Agency » Demand a Read/Write City
january 2009 by robertogreco
"Why is read/write better? Because you can consume, process, and respond. This is how we think critically. This is how we learn. You can talk back. You can express yourself. You don’t just consume expression, you create expression.
advertising
engagement
democracy
graffiti
activism
streetart
cities
urban
urbanism
culture
politics
marketing
art
visual
speech
city
january 2009 by robertogreco
Derek Powazek - Online Advertising without Douchebaggery
december 2008 by robertogreco
"This is just one of many examples that show you can participate in online community without having to pretend to be something you’re not. In fact, participating with authenticity is not just morally good, it’s measurably more effective. The “view” is YouTube’s only real measure of currency. Bike Hero’s fake ad has chalked up 1.6 million views. The EA Tiger Woods video scored 2.5 million. Maybe honesty really is the best policy."
viral
advertising
youtube
ea
tigerwoods
marketing
guitarhero
community
participatory
media
via:rodcorp
december 2008 by robertogreco
Jan Chipchase - Future Perfect: Voice Search: New Sounds in the City
november 2008 by robertogreco
"What happens to the recorded search terms? A massive dataset will be needed to improve the service & will Google forgo the advertising opportunities that will come from archiving the oral you? There are many ways for those recordings to make their way into the public domain: through surreptitious 3rd party applications on your device; recording the overheard; or simply on the (personal) assumption that everything that passes through the network is monitored by something or someone - the only question is whom, and their intent now and in the future. In our orally enriched future perfect what new services does a lifetimes worth of voice searches enable? Well for one, that phone call you just had informing you of a new bar opening around the corner sounded just like your ex-girlfriend right? With a large enough data set it's just a case of mix and match. What message would be best delivered by what voices from your past? From our past? Can you hear me now? Do you have a choice? Indeed."
search
google
voice
communication
iphone
mobile
future
phones
identity
advertising
janchipchase
november 2008 by robertogreco
FT.com / Business Life / Entrepreneurship - Two lessons in education
october 2008 by robertogreco
"All the same, Mr Miller has been influenced by American thinkers. He says his ideas for School of Everything came after he read What the Dormouse Said, a history of the personal computer by American journalist John Markoff. He was impressed by the story of the Free U, where students at Stanford University in the 1960s set up an alternative market for offbeat courses advertised in a local shop window. At its peak, it had 50,000 members.
schoolofeverything
entrepreneurship
uk
us
teachstreet
advertising
lcproject
teaching
learning
freelanceteaching
freelancing
seattle
portland
washingtonstate
oregon
october 2008 by robertogreco
trendwatching.com: "OFF=ON"
september 2008 by robertogreco
"OFF=ON | More and more, the offline world (a.k.a. the real world, meatspace or atom-arena) is adjusting to and mirroring the increasingly dominant online world, from tone of voice to product development to business processes to customer relationships. Get ready to truly cater to an ONLINE OXYGEN generation even if you’re in ancient sectors like automotive or fast moving consumer goods."
trends
trendwatching
online
offline
advertising
marketing
innovation
internet
culture
language
september 2008 by robertogreco
Os Mutantes | PRI's The World - "In the McDonald's spot, the Os Mutantes song "A Minha Menina" plays while kids in a youth soccer league seem distraught after losing a match."
august 2008 by robertogreco
"The blogosphere has been bloated for several weeks already. The music website stereogum has been hosting some heated debate...Some critics are slamming Os Mutantes for selling out...then and now. But as another writer at Stereogum opines:"How else are these bands going to make money? You damn kids are getting your music for free and gas prices are making nationwide tours into three city ventures!"" see also: http://stereogum.com/archives/video/os-mutantes-help-mcdonalds-celebrate-the-olympics_010450.html
osmutantes
music
mcdonalds
advertising
brasil
august 2008 by robertogreco
How American Youth Will Screw Viacom | Epicenter from Wired.com
july 2008 by robertogreco
""It's a bit of a challenge to dominate that demo because of their technological proficiency and their willingness and excitement to embrace new [technologies]"
demographics
youth
technology
media
advertising
viacom
july 2008 by robertogreco
textually.org: Verizon & The Network
july 2008 by robertogreco
"Verizon’s “Can You Hear Me Now” Guy and The Network stalk a real person."
humor
viral
verizon
advertising
marketing
july 2008 by robertogreco
For teens, the future is mobile - Digital Media - CNET News.com
july 2008 by robertogreco
"Marketers convened here this week to figure out how best to reach teens on the Internet. The answer: It's all about the mobile phone."..."The device is inconsequential compared to the content"
mobile
youth
advertising
technology
demographics
content
media
handhelds
teens
trends
july 2008 by robertogreco
Ship’s Biscuit » Viral Marketing Review: Using and Identifying Design Patterns
july 2008 by robertogreco
"Well, the best appear to exhibit similar patterns and by using these patterns in your own campaigns you could be on your way to a free buffet and a drunken snog at next Summer’s Revolution Awards."
viral
video
marketing
advertising
patterns
filmmaking
memetics
youtube
videos
storytelling
branding
july 2008 by robertogreco
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