"...don't sell to CTOs, don't sell to whole departments, don't even sell to teams. Instead, sell directly to individual end users. And sell to them at a price that they can expense."

"That attitide in IT made sense when enterprise IT lead innovation over consumer IT. But, now consumer IT is where all the innovation happens, and has happened, for the past few years."

"...if the vendor in question decides you have broken the terms of the software license, they could, in theory simply turn your documents off..."

"Employees are consumers, when they turn up for work in the morning, they don't suddenly turn into computer scientists that thrive on complexity,"