"When you're serving billions of pages per day, even the small stuff adds up quickly."

"...don't sell to CTOs, don't sell to whole departments, don't even sell to teams. Instead, sell directly to individual end users. And sell to them at a price that they can expense."

"If you trust the people, the process, and the goal, you don’t need all the bullshit trust-builders like specs, documents, and promises to make you feel secure. You can just make something good."

Completely agree.

Excellent readable summary