rahuldave + social_web 12
Josh Stearns' Tracking of Journalist Arrests at Occupy Protests Wins Storify of the Year
january 2012 by rahuldave
Storify users have voted Josh Stearns' story tracking journalist arrests at Occupy protests as their story of the year. The social Web storytelling tool has grown up this year, finding itself in the right place at the right time to transform the way news gets made.
Stearns, journalism and public campaign director at FreePress.net, used Storify to keep track of the arrests of credentialed journalists at Occupy Wall Street and other affiliated protests. He collected stories of journalists being cuffed, tackled and trapped, even as they shouted that they were members of the press. We highlighted his efforts in our article, "How Storifying Occupy Wall Street Saved The News," and we're thrilled that the Storify community is celebrating his great work.
Sponsor
Storify's Story Of The Year contest opened December 19. Users voted for their favorite Storify posts using the Storify "Like" button. Stearns won an iPad 2, as did a randomly drawn lucky voter, Jason Barnett, executive director of The UpTake. Stearns used Storify to document reporter arrests because "it really paints a whole picture, rather than just being a series of links."
The number 2 story of the year was Reuters social media editor Anthony De Rosa's 2011 Timeline of Protest, Revolution and Uprising. It's a sweeping document that covers all the Arab Spring uprisings, which were driven by online media in unprecedented ways.
Storify is a free social media journalism tool, allowing anyone to pull together pieces of the Web into embeddable stories. It's used by big publishers (including ReadWriteWeb) and everyday users alike, and all that work is featured side by side. To get a sense of what Storify can do, check out its top 10 most quoted tweets of the year.
If you're interested in learning to use Storify yourself, we've published a guide, "How To Curate Conversations With Storify."
Discuss
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Stearns, journalism and public campaign director at FreePress.net, used Storify to keep track of the arrests of credentialed journalists at Occupy Wall Street and other affiliated protests. He collected stories of journalists being cuffed, tackled and trapped, even as they shouted that they were members of the press. We highlighted his efforts in our article, "How Storifying Occupy Wall Street Saved The News," and we're thrilled that the Storify community is celebrating his great work.
Sponsor
Storify's Story Of The Year contest opened December 19. Users voted for their favorite Storify posts using the Storify "Like" button. Stearns won an iPad 2, as did a randomly drawn lucky voter, Jason Barnett, executive director of The UpTake. Stearns used Storify to document reporter arrests because "it really paints a whole picture, rather than just being a series of links."
The number 2 story of the year was Reuters social media editor Anthony De Rosa's 2011 Timeline of Protest, Revolution and Uprising. It's a sweeping document that covers all the Arab Spring uprisings, which were driven by online media in unprecedented ways.
Storify is a free social media journalism tool, allowing anyone to pull together pieces of the Web into embeddable stories. It's used by big publishers (including ReadWriteWeb) and everyday users alike, and all that work is featured side by side. To get a sense of what Storify can do, check out its top 10 most quoted tweets of the year.
If you're interested in learning to use Storify yourself, we've published a guide, "How To Curate Conversations With Storify."
Discuss
january 2012 by rahuldave
Josh Stearns' Tracking of Journalist Arrests at Occupy Protests Wins Storify of the Year
january 2012 by rahuldave
Storify users have voted Josh Stearns' story tracking journalist arrests at Occupy protests as their story of the year. The social Web storytelling tool has grown up this year, finding itself in the right place at the right time to transform the way news gets made.
Stearns, journalism and public campaign director at FreePress.net, used Storify to keep track of the arrests of credentialed journalists at Occupy Wall Street and other affiliated protests. He collected stories of journalists being cuffed, tackled and trapped, even as they shouted that they were members of the press. We highlighted his efforts in our article, "How Storifying Occupy Wall Street Saved The News," and we're thrilled that the Storify community is celebrating his great work.
Sponsor
Storify's Story Of The Year contest opened December 19. Users voted for their favorite Storify posts using the Storify "Like" button. Stearns won an iPad 2, as did a randomly drawn lucky voter, Jason Barnett, executive director of The UpTake. Stearns used Storify to document reporter arrests because "it really paints a whole picture, rather than just being a series of links."
The number 2 story of the year was Reuters social media editor Anthony De Rosa's 2011 Timeline of Protest, Revolution and Uprising. It's a sweeping document that covers all the Arab Spring uprisings, which were driven by online media in unprecedented ways.
Storify is a free social media journalism tool, allowing anyone to pull together pieces of the Web into embeddable stories. It's used by big publishers (including ReadWriteWeb) and everyday users alike, and all that work is featured side by side. To get a sense of what Storify can do, check out its top 10 most quoted tweets of the year.
If you're interested in learning to use Storify yourself, we've published a guide, "How To Curate Conversations With Storify."
Discuss
Social_Web
from google
Stearns, journalism and public campaign director at FreePress.net, used Storify to keep track of the arrests of credentialed journalists at Occupy Wall Street and other affiliated protests. He collected stories of journalists being cuffed, tackled and trapped, even as they shouted that they were members of the press. We highlighted his efforts in our article, "How Storifying Occupy Wall Street Saved The News," and we're thrilled that the Storify community is celebrating his great work.
Sponsor
Storify's Story Of The Year contest opened December 19. Users voted for their favorite Storify posts using the Storify "Like" button. Stearns won an iPad 2, as did a randomly drawn lucky voter, Jason Barnett, executive director of The UpTake. Stearns used Storify to document reporter arrests because "it really paints a whole picture, rather than just being a series of links."
The number 2 story of the year was Reuters social media editor Anthony De Rosa's 2011 Timeline of Protest, Revolution and Uprising. It's a sweeping document that covers all the Arab Spring uprisings, which were driven by online media in unprecedented ways.
Storify is a free social media journalism tool, allowing anyone to pull together pieces of the Web into embeddable stories. It's used by big publishers (including ReadWriteWeb) and everyday users alike, and all that work is featured side by side. To get a sense of what Storify can do, check out its top 10 most quoted tweets of the year.
If you're interested in learning to use Storify yourself, we've published a guide, "How To Curate Conversations With Storify."
Discuss
january 2012 by rahuldave
Firefox Wants to Be Your Online Identity Portal Too
april 2010 by rahuldave
Firefox has thrown down the gauntlet in the race to take charge of your online identity, saying it will soon add identity management features to its browser, and hopes at some point to build recommendation services into the browser as well. The move pits the Mozilla Foundation and its open-source model against the proprietary approach taken by Facebook, which recently launched a series of features that it hopes will convince users and websites to use Facebook profiles as their default login for online services, and to implement the social network’s “Like” plugins as a universal standard.
The new addition to Firefox is called Account Manager, and it effectively transfers authority over logging in to various websites and services to the browser. Using a single menu in the main toolbar of the browser, next to the address field, Firefox will be able to log a user — or multiple users — into and out of multiple services, and will even be able to generate random passwords for users who don’t want to come up with their own. The service will apparently also support any standard for authentication such as OpenID (or presumably OAuth as well, which Facebook now supports), and is designed to be an open standard.
Firefox has effectively promoted the Account Manager plugin (or add-on, as it calls them now) from its Labs experimentation project to the official browser development stream. The add-on is available as a beta here, and after some testing and development will be added to the shipping version of the browser. The Firefox team said it is looking to “ship this feature as soon as possible,” and that adding support for it to an existing website or service should only take “as little as 15 minutes of hacking.”
It’s clear that Firefox sees the browser as the primary agent that stands between a user and the services and websites she wants to visit. That effectively means Firefox is going to go head-to-head with Facebook, which also wants to be the primary means by which users log in to websites and services. According to the Firefox blog, the Account Manager add-on is just part of a larger “online identity concept series” that Mozilla Labs has been working on, which includes looking at all the ways the browser can help users interact with the web:
Your Web browser, as your most trusted relationship in your life online, has nearly perfect knowledge of everything you do on the Web. We envision a world where your browser will play an even more active and critical role in helping you control and shape your online experience. To realize this vision, we need to increase the browser’s understanding of your online identity and provide a platform for building new capabilities that securely take advantage of this rich, dynamic set of data that represents the digital “you.”
According to Mozilla Labs, some of the ideas it’s working on include managing account information, but also questions such as “How can your browser help when you discover something cool on the Web that you want to share with your friends?” and also “What can your browser do to enable you to securely share data with websites and third-parties in return for context-rich Web experiences?” Those are both goals that will also bring the Firefox developer into direct competition with Facebook for access to user’s data and personalization or recommendation features.
Identity online seems to have gone from being a two-way race, with Google and Facebook, to being a three-way contest. May the best service win.
Related content from GigaOM Pro (sub req’d): There’s No Stopping Facebook
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Social_Web
facebook
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Identity
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The new addition to Firefox is called Account Manager, and it effectively transfers authority over logging in to various websites and services to the browser. Using a single menu in the main toolbar of the browser, next to the address field, Firefox will be able to log a user — or multiple users — into and out of multiple services, and will even be able to generate random passwords for users who don’t want to come up with their own. The service will apparently also support any standard for authentication such as OpenID (or presumably OAuth as well, which Facebook now supports), and is designed to be an open standard.
Firefox has effectively promoted the Account Manager plugin (or add-on, as it calls them now) from its Labs experimentation project to the official browser development stream. The add-on is available as a beta here, and after some testing and development will be added to the shipping version of the browser. The Firefox team said it is looking to “ship this feature as soon as possible,” and that adding support for it to an existing website or service should only take “as little as 15 minutes of hacking.”
It’s clear that Firefox sees the browser as the primary agent that stands between a user and the services and websites she wants to visit. That effectively means Firefox is going to go head-to-head with Facebook, which also wants to be the primary means by which users log in to websites and services. According to the Firefox blog, the Account Manager add-on is just part of a larger “online identity concept series” that Mozilla Labs has been working on, which includes looking at all the ways the browser can help users interact with the web:
Your Web browser, as your most trusted relationship in your life online, has nearly perfect knowledge of everything you do on the Web. We envision a world where your browser will play an even more active and critical role in helping you control and shape your online experience. To realize this vision, we need to increase the browser’s understanding of your online identity and provide a platform for building new capabilities that securely take advantage of this rich, dynamic set of data that represents the digital “you.”
According to Mozilla Labs, some of the ideas it’s working on include managing account information, but also questions such as “How can your browser help when you discover something cool on the Web that you want to share with your friends?” and also “What can your browser do to enable you to securely share data with websites and third-parties in return for context-rich Web experiences?” Those are both goals that will also bring the Firefox developer into direct competition with Facebook for access to user’s data and personalization or recommendation features.
Identity online seems to have gone from being a two-way race, with Google and Facebook, to being a three-way contest. May the best service win.
Related content from GigaOM Pro (sub req’d): There’s No Stopping Facebook
april 2010 by rahuldave
Want to Know What Facebook Is Saying About You? Try This Tool
april 2010 by rahuldave
Interested in finding out what information Facebook is sharing about you through the company’s new open-graph API? Developer Ka-Ping Yee has come up with a simple tool that shows you everything the social network sends to anyone whose app or service decides to plug in to the new feature — all it requires is a user ID or user name. You can find out what information you’re sharing via your public profile by looking at your settings within Facebook,too, of course. But Yee’s tool shows you exactly what data a developer would get when it asks Facebook for info via the API, such as your name, birth date, location, etc. and also any public information such as your “likes” (formerly pages you were a “fan” of), your photos and so on.
As of yesterday, the tool was also showing some information that most users had not made public. Yee — a Canadian-born programmer who works for Google’s charitable arm, Google.org, and developed the “people finder” tool used after the Haiti earthquake — found that the API was showing what events he had recently attended, and even those he was planning to attend, information he didn’t recall giving Facebook access to (another developer says the old API provided this as well).
Thanks in part to Yee flagging the issue in a blog post and contacting the social network, Facebook now appears to have fixed it so that the API no longer makes this available by default (the developer says that his experiments with the Facebook API were the result of “personal dabbling” and don’t have anything to do with his work for Google).
Even though this glitch has been fixed, however, Yee’s tool has managed to surprise even some of the savviest tech users with what it reveals. Caterina Fake, co-founder of Flickr and Hunch.com, for example, on Twitter called it “immensely useful [and] potentially scary. I’m a sophisticated privacy vet & found things I hadn’t known I was sharing!”
Facebook has come under fire from a number of sources over privacy related to its new features, particularly the fact that users have been “opted in” to services such as “instant personalization,” which allows several sites that Facebook has partnered with to show users personalized content by drawing on their Facebook profile. Four senators sent the social network a letter today complaining about this kind of behavior, one of whom has also written a letter of complaint to the Federal Trade Commission.
Related content from GigaOM Pro (sub req’d): Who Owns Your Data in the Cloud?
Post and thumbnail photos courtesy of Flickr user dirac3000
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Mathew's_Posts
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NYT_Internet
SYN_Straight_News
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facebook
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from google
As of yesterday, the tool was also showing some information that most users had not made public. Yee — a Canadian-born programmer who works for Google’s charitable arm, Google.org, and developed the “people finder” tool used after the Haiti earthquake — found that the API was showing what events he had recently attended, and even those he was planning to attend, information he didn’t recall giving Facebook access to (another developer says the old API provided this as well).
Thanks in part to Yee flagging the issue in a blog post and contacting the social network, Facebook now appears to have fixed it so that the API no longer makes this available by default (the developer says that his experiments with the Facebook API were the result of “personal dabbling” and don’t have anything to do with his work for Google).
Even though this glitch has been fixed, however, Yee’s tool has managed to surprise even some of the savviest tech users with what it reveals. Caterina Fake, co-founder of Flickr and Hunch.com, for example, on Twitter called it “immensely useful [and] potentially scary. I’m a sophisticated privacy vet & found things I hadn’t known I was sharing!”
Facebook has come under fire from a number of sources over privacy related to its new features, particularly the fact that users have been “opted in” to services such as “instant personalization,” which allows several sites that Facebook has partnered with to show users personalized content by drawing on their Facebook profile. Four senators sent the social network a letter today complaining about this kind of behavior, one of whom has also written a letter of complaint to the Federal Trade Commission.
Related content from GigaOM Pro (sub req’d): Who Owns Your Data in the Cloud?
Post and thumbnail photos courtesy of Flickr user dirac3000
april 2010 by rahuldave
Facebook Opens Up to the Web — Is That Good or Bad?
april 2010 by rahuldave
There has been plenty of talk about what Facebook would announce at the f8 conference this week, but the full magnitude of what the company has in mind didn’t really hit home until after the keynote by CEO Mark Zuckerberg and a related presentation by Chief Technology Officer Bret Taylor (Liz has a great overview of the issues here).
Both carried a single, unmistakable message: Facebook wants to own your activity on the Internet. Zuckerberg did his best to portray this as a great thing for users, but the corollary is inescapable: Facebook will be everywhere you are, watching what you do, keeping track of that data, and talking about what you’re doing to your friends and companies you “like.” A quick survey of the web shows that some seem to see this as a great idea (“Hey, I can show lots of cool stuff to my friends!”) and some are less enthusiastic (“Facebook is going to be following me and tracking my every movement!”).
The reaction from some observers on Twitter was positive. The LA Times said that it would “make sharing easier,” while Deborah Schultz of the Altimeter Group said, “A world that is more open and connected — always a good thing (despite some snarky comments); thanks FB for pushing open!!!” Her fellow Altimeter analyst Jeremiah Owyang was less enthused, however, describing it as Facebook’s “crusade of colonization.” The New York Times’s response was somewhat more tempered, calling it “Facebook to Go.”
Silicon Alley Insider called it a plan to “infiltrate the web,” and Silicon Beat said Facebook wants to “conquer the world.” Kevin Marks of BT, a former engineer with Technorati, said that “Facebook wants to replace links between sites with a database stored on their servers that they control access to,” and Eric Marcoullier (co-founder of Gnip and MyBlogLog) quipped: “Coldplay’s ‘when I ruled the world’ playing at F8. Interesting, if appropriate, choice.” Dan Gillmor of the Knight Center for Media Entrepreneurship summed it up by saying that “Facebook wants to be the Internet,” while Chris Dixon, co-founder of Hunch, said “we might look back at the 00’s as the golden age of the web, when we were ruled by Google, a benign dictator.”
As Liz has pointed out, the key to what Facebook wants to do is to control the hooks and tools that allow it to understand and participate in the social web, the “people-centered” web. By watching and indexing your “likes” and the likes of millions of others — Zuckerberg said that within 24 hours of his keynote, there would a billion “Like” buttons and plugins around the web — the company can create an incredibly powerful map of the relationships between people and their friends, and between people and the things they like, whether they are movies or bands or dishwashing detergent.
That’s a tremendous power to have, and the youthful CEO of Facebook makes it seem friendly and appealing. Why wouldn’t you want to share with your friends? But to use a popular phrase from Spider-Man, with great power comes great responsibility. Let’s hope Zuckerberg chooses to use his powers for good instead of evil.
Post and thumbnail photos courtesy of Flickr user Andrew Feinberg
CNN_Big_Tech
Mathew's_Posts
Media
NYT_Company_News
SYN_Straight_News
Social_Web
f8
facebook
Zuckerberg
from google
Both carried a single, unmistakable message: Facebook wants to own your activity on the Internet. Zuckerberg did his best to portray this as a great thing for users, but the corollary is inescapable: Facebook will be everywhere you are, watching what you do, keeping track of that data, and talking about what you’re doing to your friends and companies you “like.” A quick survey of the web shows that some seem to see this as a great idea (“Hey, I can show lots of cool stuff to my friends!”) and some are less enthusiastic (“Facebook is going to be following me and tracking my every movement!”).
The reaction from some observers on Twitter was positive. The LA Times said that it would “make sharing easier,” while Deborah Schultz of the Altimeter Group said, “A world that is more open and connected — always a good thing (despite some snarky comments); thanks FB for pushing open!!!” Her fellow Altimeter analyst Jeremiah Owyang was less enthused, however, describing it as Facebook’s “crusade of colonization.” The New York Times’s response was somewhat more tempered, calling it “Facebook to Go.”
Silicon Alley Insider called it a plan to “infiltrate the web,” and Silicon Beat said Facebook wants to “conquer the world.” Kevin Marks of BT, a former engineer with Technorati, said that “Facebook wants to replace links between sites with a database stored on their servers that they control access to,” and Eric Marcoullier (co-founder of Gnip and MyBlogLog) quipped: “Coldplay’s ‘when I ruled the world’ playing at F8. Interesting, if appropriate, choice.” Dan Gillmor of the Knight Center for Media Entrepreneurship summed it up by saying that “Facebook wants to be the Internet,” while Chris Dixon, co-founder of Hunch, said “we might look back at the 00’s as the golden age of the web, when we were ruled by Google, a benign dictator.”
As Liz has pointed out, the key to what Facebook wants to do is to control the hooks and tools that allow it to understand and participate in the social web, the “people-centered” web. By watching and indexing your “likes” and the likes of millions of others — Zuckerberg said that within 24 hours of his keynote, there would a billion “Like” buttons and plugins around the web — the company can create an incredibly powerful map of the relationships between people and their friends, and between people and the things they like, whether they are movies or bands or dishwashing detergent.
That’s a tremendous power to have, and the youthful CEO of Facebook makes it seem friendly and appealing. Why wouldn’t you want to share with your friends? But to use a popular phrase from Spider-Man, with great power comes great responsibility. Let’s hope Zuckerberg chooses to use his powers for good instead of evil.
Post and thumbnail photos courtesy of Flickr user Andrew Feinberg
april 2010 by rahuldave
Facebook Makes Itself a Central Point of Failure for the Web
april 2010 by rahuldave
Facebook, with its open graph announcements at the f8 conference today, is digging itself deep into the infrastructure of the web. Outside developers and existing sites will now be able to hook into Facebook users’ data and activities directly and persistently, keeping logs well beyond the previous limit of 24 hours.
Organizing the world’s information by powering it is clearly a direct affront to Google. Where Google observes links and relationships between web sites from a distance, Facebook aims to be the glue that connects the web itself. The implications are thrilling, but also scary — what if Facebook goes down?
The benefits of using a Facebook authentication system were already strong. Bret Taylor, Facebook’s director of product, at today’s keynote explained just how strong when speaking of his own struggle to grow FriendFeed, the real-time social company Facebook eventually acquired. Users who signed up for FriendFeed with Facebook Connect were four times more likely to become active than any other form of sign-up, said Taylor.
But now, beyond fostering better participation by inviting users to connect their real identities and their real relationships, web services will be able to use Facebook to explode user engagement and relationships. They can use Facebook’s social plugins to expose personalized friend activity and recommendations. And Facebook will establish persistent, dynamic links to users’ participation on connected sites around the web through its “like” buttons.
Users now have the ability to express their interests not only by saying what they like — say, a local restaurant — but by saying what web site represents it — say, a Yelp review page, instead of the official restaurant site. Web services would be silly not to participate.
As a user, having your social self represent you around the web will at first be creepy but ultimately be useful. As one Facebook engineer put it to me today, “Imagine if you had one login for the whole web. That would be so sweet.”
In preparation for f8, a few Facebook employees hacked together examples of what outside developers could do given the new open graph tools. For instance, Facebook.me would allow users to use Facebook as a CMS. Say you’re one of those crazy MySpace devotees who wants blinking disco lights on your profile. Great. Make a web page, host it at whatever URL you want, uglify it to your heart’s content, and port in data that dynamically connects to Facebook. You can imagine brands and small businesses might want to use this in lieu of a traditional web page.
Another demo, KlugePress, gives the ability to use a nice template and port in Facebook event information. Only users who are invited to the event on Facebook would be able to load a KlugePress invite (this is tricky, and wasn’t really figured out yet for the demo). If users are logged in to Facebook and have permitted access, they can RSVP, comment and see details as they would on the bland Facebook event page. The data itself is sent right back to Facebook. (Pictured above is a KlugePress skin on an older event from my own profile.)
By inviting developers to integrate with it so tightly, Facebook is enabling new opportunities — but also asking for an awful lot of trust.
Please see the disclosure about Facebook in my bio.
Liz's_Posts
SYN_Straight_News
Social_Web
f8
facebook
from google
Organizing the world’s information by powering it is clearly a direct affront to Google. Where Google observes links and relationships between web sites from a distance, Facebook aims to be the glue that connects the web itself. The implications are thrilling, but also scary — what if Facebook goes down?
The benefits of using a Facebook authentication system were already strong. Bret Taylor, Facebook’s director of product, at today’s keynote explained just how strong when speaking of his own struggle to grow FriendFeed, the real-time social company Facebook eventually acquired. Users who signed up for FriendFeed with Facebook Connect were four times more likely to become active than any other form of sign-up, said Taylor.
But now, beyond fostering better participation by inviting users to connect their real identities and their real relationships, web services will be able to use Facebook to explode user engagement and relationships. They can use Facebook’s social plugins to expose personalized friend activity and recommendations. And Facebook will establish persistent, dynamic links to users’ participation on connected sites around the web through its “like” buttons.
Users now have the ability to express their interests not only by saying what they like — say, a local restaurant — but by saying what web site represents it — say, a Yelp review page, instead of the official restaurant site. Web services would be silly not to participate.
As a user, having your social self represent you around the web will at first be creepy but ultimately be useful. As one Facebook engineer put it to me today, “Imagine if you had one login for the whole web. That would be so sweet.”
In preparation for f8, a few Facebook employees hacked together examples of what outside developers could do given the new open graph tools. For instance, Facebook.me would allow users to use Facebook as a CMS. Say you’re one of those crazy MySpace devotees who wants blinking disco lights on your profile. Great. Make a web page, host it at whatever URL you want, uglify it to your heart’s content, and port in data that dynamically connects to Facebook. You can imagine brands and small businesses might want to use this in lieu of a traditional web page.
Another demo, KlugePress, gives the ability to use a nice template and port in Facebook event information. Only users who are invited to the event on Facebook would be able to load a KlugePress invite (this is tricky, and wasn’t really figured out yet for the demo). If users are logged in to Facebook and have permitted access, they can RSVP, comment and see details as they would on the bland Facebook event page. The data itself is sent right back to Facebook. (Pictured above is a KlugePress skin on an older event from my own profile.)
By inviting developers to integrate with it so tightly, Facebook is enabling new opportunities — but also asking for an awful lot of trust.
Please see the disclosure about Facebook in my bio.
april 2010 by rahuldave
Twitter: All the Numbers That Matter
april 2010 by rahuldave
Twiiter, at its first-ever developers conference — known as Chirp — which is being held in San Francisco had its co-founders Biz Stone and Evan Williams provided some hard numbers behind the growth and size of the social network. Here are some of the most important ones we’ve collected so far:
105,779,710 registered users
3 billion API calls a day
175 employees
600 million searches per day
300,000 new users per day
180 million unique visitors per month
37 percent of active users use Twitter on their phones
75 percent of traffic comes from outside Twitter.com
100,000 registered applications
Related content from GigaOM Pro (sub req’d): As Twitter Develops, Developers Quiver in Fear
Thumbnail photo courtesy of Flickr user lrargerich
CNN_Big_Tech
Mathew's_Posts
Media
NYT_Company_News
SYN_Straight_News
Social_Web
api
Numbers
Twitter
from google
105,779,710 registered users
3 billion API calls a day
175 employees
600 million searches per day
300,000 new users per day
180 million unique visitors per month
37 percent of active users use Twitter on their phones
75 percent of traffic comes from outside Twitter.com
100,000 registered applications
Related content from GigaOM Pro (sub req’d): As Twitter Develops, Developers Quiver in Fear
Thumbnail photo courtesy of Flickr user lrargerich
april 2010 by rahuldave
Alice on the iPad: Is This the Future of Books?
april 2010 by rahuldave
I don’t have an iPad, but watching this amazing video (embedded below) demonstrating the Alice in Wonderland app made me want to run out and get one — and if I had a young child, it would make me want to get one even faster. I know that many people believe reading should be a quiet and relaxing activity, and that there’s nothing quite like communing with the pages of a well-read classic, but this video makes reading “Alice in Wonderland” look like…well, it looks like a lot of fun. And I have a feeling if Charles Lutwidge Dodson (i.e., Lewis Carroll) could see his story represented like this, he would probably think it was kind of fun as well.
More on iPad
Apple Delays the International iPad — Too Many Wi-Fi Orders?
Tech Insider
5 Things Google Must Do to Make Its Tablet Competitive
Tech Insider
What To Read This Weekend: The iPad Edition
Tech Insider
Video: Verizon CEO So Wants an iPhone
Tech Insider
The app comes from Atomic Antelope, which makes iPhone apps, including one called Bauble that lets you turn your iPhone into the world’s most expensive Christmas card. The Alice app brings an interactive element to the pages of this children’s classic, with features that are based on the original illustrations and allow readers to stretch Alice’s body when she comes to the table with the “Drink Me” bottle, to throw tarts at the Queen of Hearts and watch them bounce off her, and to rock the baby that turns into a pig. The app costs $8.99, although there’s also a free “lite” version. Chris Stevens, one half of Atomic Antelope, wrote about creating the app here.
So is this the future of e-books — every book its own app? It’s certainly a great example of the kind of full-color and interactivity and motion (using the accelerometer) that isn’t possible on other e-readers. These kinds of apps could certainly help the tablet app market hit the $8 billion-mark that GigaOM Pro analyst Mike Wolf forecast it would in a recent report on the sector (sub req’d). It’s also a sign of the creativity that traditional publishers seem to lack, as they try to maintain their traditional stranglehold on book prices in the online world, as Paul Sweeting detailed in this recent GigaOM Pro analysis. Now I’m trying to imagine what a Dr. Seuss book would look like as an iPad app.
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books
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More on iPad
Apple Delays the International iPad — Too Many Wi-Fi Orders?
Tech Insider
5 Things Google Must Do to Make Its Tablet Competitive
Tech Insider
What To Read This Weekend: The iPad Edition
Tech Insider
Video: Verizon CEO So Wants an iPhone
Tech Insider
The app comes from Atomic Antelope, which makes iPhone apps, including one called Bauble that lets you turn your iPhone into the world’s most expensive Christmas card. The Alice app brings an interactive element to the pages of this children’s classic, with features that are based on the original illustrations and allow readers to stretch Alice’s body when she comes to the table with the “Drink Me” bottle, to throw tarts at the Queen of Hearts and watch them bounce off her, and to rock the baby that turns into a pig. The app costs $8.99, although there’s also a free “lite” version. Chris Stevens, one half of Atomic Antelope, wrote about creating the app here.
So is this the future of e-books — every book its own app? It’s certainly a great example of the kind of full-color and interactivity and motion (using the accelerometer) that isn’t possible on other e-readers. These kinds of apps could certainly help the tablet app market hit the $8 billion-mark that GigaOM Pro analyst Mike Wolf forecast it would in a recent report on the sector (sub req’d). It’s also a sign of the creativity that traditional publishers seem to lack, as they try to maintain their traditional stranglehold on book prices in the online world, as Paul Sweeting detailed in this recent GigaOM Pro analysis. Now I’m trying to imagine what a Dr. Seuss book would look like as an iPad app.
april 2010 by rahuldave
HomeRun: Like Groupon, But Ridiculously Social
april 2010 by rahuldave
Daily deal sites are like catnip for web entrepreneurs hunting for good ideas. In most cases, they look and work the same. But one new Groupon competitor, San Francisco-based HomeRun, has innovated useful social features that entice people to purchase coupons such as participation rewards, user profiles and sharing, and group bargaining. Though Groupon and other sites do encourage users to share deals on Facebook and Twitter, there’s still a lot of innovation to be done around things like personalization and socialization.
HomeRun, which appears to have started publishing offers last month, is currently available only in San Francisco. It’s led by CEO Jared Kopf, a co-founder of Slide and AdRoll. Kopf, who founded HomeRun in November and has hired a team including folks from WeatherBill and the Y Combinator program, said he was too busy to talk in detail about the startup just yet. However, the site is open for registrations, so here’s what I’m seeing so far.
HomeRun encourages users to connect their Facebook accounts and shows which of their friends are also on the site. It has built out profiles that show which members have purchased which deals. Giving the site real-world identity makes users more engaged through things like peer pressure, trusted recommendations and a stickier browsing experience.
Some of site’s deals don’t have static prices; there’s a feature called “avalanche” that brings down the price a dollar or so at a time when more people sign up. When the deal closes, everyone pays the last and lowest price.
HomeRun has a point system and offers cash-back credits. You accrue points for visiting the site, inviting new members, sharing and buying deals, and commenting and voting.
Like Groupon and some of the larger sites, HomeRun doesn’t limit itself to a single daily deal. It does a good job of capitalizing on different types of users by rewarding them with special types of deals. For instance, one side feature for users with a lot of participation points is a special deal called “The Private Reserve.” Another, “Beginner’s Luck,” is for users who’ve joined within the last 30 days.
Tweaking the social algorithm to encourage impulse buying and engagement is a great start, but it’s not all you need to challenge a company like Groupon with an established base, $100 million in revenue and profitability. Not to mention folks like LivingSocial, which has raised $35 million to take on Groupon. And these sites have grown to their current stature without HomeRun’s social features.
HomeRun is incredibly young and has changed so many variables — it’s too early to say if it’s got the formula right. But so far, I like its approach, and even if all the competition copies HomeRun tomorrow I’d trust these guys to keep being creative.
Related content from GigaOM Pro:
How Social Networks Will Help Yelp, Not Kill It
CNN_Startups
Liz's_Posts
NYT_Company_News
NYT_Startups
SYN_Straight_News
Social_Web
Groupon
HomeRun
Jared_Kopf
LivingSocial
from google
HomeRun, which appears to have started publishing offers last month, is currently available only in San Francisco. It’s led by CEO Jared Kopf, a co-founder of Slide and AdRoll. Kopf, who founded HomeRun in November and has hired a team including folks from WeatherBill and the Y Combinator program, said he was too busy to talk in detail about the startup just yet. However, the site is open for registrations, so here’s what I’m seeing so far.
HomeRun encourages users to connect their Facebook accounts and shows which of their friends are also on the site. It has built out profiles that show which members have purchased which deals. Giving the site real-world identity makes users more engaged through things like peer pressure, trusted recommendations and a stickier browsing experience.
Some of site’s deals don’t have static prices; there’s a feature called “avalanche” that brings down the price a dollar or so at a time when more people sign up. When the deal closes, everyone pays the last and lowest price.
HomeRun has a point system and offers cash-back credits. You accrue points for visiting the site, inviting new members, sharing and buying deals, and commenting and voting.
Like Groupon and some of the larger sites, HomeRun doesn’t limit itself to a single daily deal. It does a good job of capitalizing on different types of users by rewarding them with special types of deals. For instance, one side feature for users with a lot of participation points is a special deal called “The Private Reserve.” Another, “Beginner’s Luck,” is for users who’ve joined within the last 30 days.
Tweaking the social algorithm to encourage impulse buying and engagement is a great start, but it’s not all you need to challenge a company like Groupon with an established base, $100 million in revenue and profitability. Not to mention folks like LivingSocial, which has raised $35 million to take on Groupon. And these sites have grown to their current stature without HomeRun’s social features.
HomeRun is incredibly young and has changed so many variables — it’s too early to say if it’s got the formula right. But so far, I like its approach, and even if all the competition copies HomeRun tomorrow I’d trust these guys to keep being creative.
Related content from GigaOM Pro:
How Social Networks Will Help Yelp, Not Kill It
april 2010 by rahuldave
Why Facebook & Apple Will Team Up Against Google
april 2010 by rahuldave
Before a dramatic split last August that saw Google CEO Eric Schmidt booted from the Apple board, Apple and Google had been the best of friends. Now that the two titans are broken up, it’s looking increasingly likely that Apple will buddy up with Facebook.
Apple and Google once shared a common enemy — Microsoft — and had different enough products and goals to coexist symbiotically. But with Google creating and selling Android devices as a direct competitor to the iPhone, swooping in to buy companies like AdMob under Apple’s nose and bringing the FCC in over anti-competitive maneuverings in iPhone app rejections, Apple CEO Steve Jobs has rallied his troops by calling bullsh*t on Google.
See our infographic on the chronology of the Google-Apple breakup
The situation poses a promising opportunity for other existing and emerging technology powerhouses. Who will be Apple’s new most-favored nation? It probably won’t be Amazon, given that little issue of the iPad and the iTunes Store. It could potentially be Microsoft, which is ironically looking for friends as it faces up Google in search and productivity products. But it’s clear that Apple holds grudges. How about Yahoo or AOL for their reach? They may have more baggage than assets. At this point signs and logic are pointing to Apple’s new best friend being Facebook.
TechCrunch reported earlier this week based on uncited sources that Apple will soon add Facebook Connect integration to iTunes. I’ve heard the same thing, and further that Facebook could become the social layer on top of the Apple experience. It would be similar to but broader than the way Google Maps is integrated into location information across iPhone applications — with deep implications for personalization and easy authentication across the user experience and for app developers. Instead of that crappy experience of leaving every app to go to the web to log in to Facebook Connect, you could integrate your Apple and Facebook accounts once, directly.
Apple, which has completely missed out on the social web, would get a huge leg up with the web’s premium social service. And the partnership could be just as helpful for Facebook (which, of course, has positioned itself squarely against Google as well), in terms of enabling commerce.
Facebook Connect on the iPhone today
That’s because the real prize here, for both Facebook and Apple, is authenticated payments for digital and real-world goods. Probably the single most important alliance to be brokered today is the connection between users’ online identity and their bank accounts. Spending money online and encouraging your friends to follow your lead is a huge market (here’s the obligatory call-back to the problematic but perhaps just before-its-time Facebook Beacon product). The Facebook social graph plus iTunes’ 125 million credit card accounts would be formidable. With their powers combined it would be much harder for PayPal, Google and Amazon to compete.
More on Social Networks
Say What? Yes, You Heard Right – Zynga Could Be Worth $5 Billion
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Facebook Users Still Confused by Privacy Changes
Tech Insider
Craig Newmark: Social Networks Are Shifting the Balance of Power
Tech Insider
iPad & the Facebook App Kerfuffle
Tech Insider
Facebook and Apple have long been chummy, with some of the earliest corporate participation on the site being the “Apple Students” group, which dated back to at least 2006 and foreshadowed the current Fan Page product. And funnily enough, just like Apple has lagged on social, Facebook has lagged on music.
Facebook already has the beginnings of an alliance with PayPal to allow international advertisers to pay without credit cards (PayPal says it has more than 81 million active accounts). But as TechCrunch points out, Apple’s Lala acquisition could help be the connector between the two companies, given the music startup’s previous experience working with Facebook on allowing users to gift songs.
Still, there’s one indicator that Facebook and Apple are definitely not on the same page yet. At launch, there was no Facebook iPad application — an obvious fit for the device — and someone on Apple’s crack app review team let through a paid Facebook rip-off app that fooled and confused customers last weekend until Facebook had it shut down for trademark infringement.
Photo of Steve Jobs by Curious Lee. Mark Zuckerberg by Deney Tereio via Flickr, Under CC License.
Related content from GigaOM Pro (sub req’d):
With the iPad, Apple Takes Google to the Mat
Please see the disclosure about Facebook in my bio.
CNN_Big_Tech
NYT_Enterprise
SYN_Feature_Enterprise
Social_Web
Apple
facebook
from google
Apple and Google once shared a common enemy — Microsoft — and had different enough products and goals to coexist symbiotically. But with Google creating and selling Android devices as a direct competitor to the iPhone, swooping in to buy companies like AdMob under Apple’s nose and bringing the FCC in over anti-competitive maneuverings in iPhone app rejections, Apple CEO Steve Jobs has rallied his troops by calling bullsh*t on Google.
See our infographic on the chronology of the Google-Apple breakup
The situation poses a promising opportunity for other existing and emerging technology powerhouses. Who will be Apple’s new most-favored nation? It probably won’t be Amazon, given that little issue of the iPad and the iTunes Store. It could potentially be Microsoft, which is ironically looking for friends as it faces up Google in search and productivity products. But it’s clear that Apple holds grudges. How about Yahoo or AOL for their reach? They may have more baggage than assets. At this point signs and logic are pointing to Apple’s new best friend being Facebook.
TechCrunch reported earlier this week based on uncited sources that Apple will soon add Facebook Connect integration to iTunes. I’ve heard the same thing, and further that Facebook could become the social layer on top of the Apple experience. It would be similar to but broader than the way Google Maps is integrated into location information across iPhone applications — with deep implications for personalization and easy authentication across the user experience and for app developers. Instead of that crappy experience of leaving every app to go to the web to log in to Facebook Connect, you could integrate your Apple and Facebook accounts once, directly.
Apple, which has completely missed out on the social web, would get a huge leg up with the web’s premium social service. And the partnership could be just as helpful for Facebook (which, of course, has positioned itself squarely against Google as well), in terms of enabling commerce.
Facebook Connect on the iPhone today
That’s because the real prize here, for both Facebook and Apple, is authenticated payments for digital and real-world goods. Probably the single most important alliance to be brokered today is the connection between users’ online identity and their bank accounts. Spending money online and encouraging your friends to follow your lead is a huge market (here’s the obligatory call-back to the problematic but perhaps just before-its-time Facebook Beacon product). The Facebook social graph plus iTunes’ 125 million credit card accounts would be formidable. With their powers combined it would be much harder for PayPal, Google and Amazon to compete.
More on Social Networks
Say What? Yes, You Heard Right – Zynga Could Be Worth $5 Billion
Tech Insider
Facebook Users Still Confused by Privacy Changes
Tech Insider
Craig Newmark: Social Networks Are Shifting the Balance of Power
Tech Insider
iPad & the Facebook App Kerfuffle
Tech Insider
Facebook and Apple have long been chummy, with some of the earliest corporate participation on the site being the “Apple Students” group, which dated back to at least 2006 and foreshadowed the current Fan Page product. And funnily enough, just like Apple has lagged on social, Facebook has lagged on music.
Facebook already has the beginnings of an alliance with PayPal to allow international advertisers to pay without credit cards (PayPal says it has more than 81 million active accounts). But as TechCrunch points out, Apple’s Lala acquisition could help be the connector between the two companies, given the music startup’s previous experience working with Facebook on allowing users to gift songs.
Still, there’s one indicator that Facebook and Apple are definitely not on the same page yet. At launch, there was no Facebook iPad application — an obvious fit for the device — and someone on Apple’s crack app review team let through a paid Facebook rip-off app that fooled and confused customers last weekend until Facebook had it shut down for trademark infringement.
Photo of Steve Jobs by Curious Lee. Mark Zuckerberg by Deney Tereio via Flickr, Under CC License.
Related content from GigaOM Pro (sub req’d):
With the iPad, Apple Takes Google to the Mat
Please see the disclosure about Facebook in my bio.
april 2010 by rahuldave
Craig Newmark: Social Networks Are Shifting the Balance of Power
april 2010 by rahuldave
Craigslist founder Craig Newmark says that he believes social networking and the rise of distributed trust and reputation networks are helping to shift the balance of power in society, away from those with nominal power and money and towards people who emerge from the grassroots. Although personal social networks are relatively small in real life, unless someone is a celebrity or a politician, Newmark says that social networking allows online networks to be much larger and much more powerful by comparison.
While distributed trust systems are just emerging through services such as Facebook and LinkedIn and new ventures such as Unvarnished , the Craigslist founder says the potential implications of such networks are significant.
By the end of this decade, power and influence will shift largely to those people with the best reputations and trust networks, from people with money and nominal power. That is, peer networks will confer legitimacy on people emerging from the grassroots. This shift is already happening, gradually creating a new power and influence equilibrium with new checks and balances. It will seem dramatic when its tipping point occurs, even though we’re living through it now.
Newmark also says in his post — which he is discussing in a live-streamed talk this morning at the Reynolds Journalism Institute — that he sees the need for reputation networks that can manage the distributed identities and trust information of people online, just as banks manage money.
The repositories of trust information are the banks in which we store this big asset. Like any banks, having a lot of this kind of currency confers a lot of power in them. Having some competition provides some checks and balances. We need to be able to move around the currency of trust, whatever that turns out to be, like we move money from one bank to another. That suggests the need for interchange standards, and ethical standards that require the release of that information when requested.
Newmark’s blog post expands on ideas he raised when I had coffee with him recently at his favorite cafe in San Francisco, where I shot a short video embedded below. At the time, he said that managing trust and reputation online was “the next big problem for the web,” and called some form of distributed trust system “the killingest of killer apps.”
Newmark suggested that big players such as Google, Facebook and Amazon were the kinds of entities that would have the scale to handle such a distributed trust or reputation-management network, and said that despite some occasional missteps by both Google and Facebook when it came to privacy (Google Buzz and Facebook Beacon, respectively), he believed that both were acting in good faith and had a policy of “not being evil.”
Related content from GigaOM Pro (sub req’d): Can Enterprise Privacy Survive Social Networking?
Mathew's_Posts
Media
SYN_Straight_News
Social_Web
Craig_Newmark
Craigslist
facebook
Unvarnished
from google
While distributed trust systems are just emerging through services such as Facebook and LinkedIn and new ventures such as Unvarnished , the Craigslist founder says the potential implications of such networks are significant.
By the end of this decade, power and influence will shift largely to those people with the best reputations and trust networks, from people with money and nominal power. That is, peer networks will confer legitimacy on people emerging from the grassroots. This shift is already happening, gradually creating a new power and influence equilibrium with new checks and balances. It will seem dramatic when its tipping point occurs, even though we’re living through it now.
Newmark also says in his post — which he is discussing in a live-streamed talk this morning at the Reynolds Journalism Institute — that he sees the need for reputation networks that can manage the distributed identities and trust information of people online, just as banks manage money.
The repositories of trust information are the banks in which we store this big asset. Like any banks, having a lot of this kind of currency confers a lot of power in them. Having some competition provides some checks and balances. We need to be able to move around the currency of trust, whatever that turns out to be, like we move money from one bank to another. That suggests the need for interchange standards, and ethical standards that require the release of that information when requested.
Newmark’s blog post expands on ideas he raised when I had coffee with him recently at his favorite cafe in San Francisco, where I shot a short video embedded below. At the time, he said that managing trust and reputation online was “the next big problem for the web,” and called some form of distributed trust system “the killingest of killer apps.”
Newmark suggested that big players such as Google, Facebook and Amazon were the kinds of entities that would have the scale to handle such a distributed trust or reputation-management network, and said that despite some occasional missteps by both Google and Facebook when it came to privacy (Google Buzz and Facebook Beacon, respectively), he believed that both were acting in good faith and had a policy of “not being evil.”
Related content from GigaOM Pro (sub req’d): Can Enterprise Privacy Survive Social Networking?
april 2010 by rahuldave
Unvarnished: Should You Crowdsource Your Reputation?
march 2010 by rahuldave
There’s no point in worrying about your reputation anymore, TechCrunch’s Mike Arrington has decided; everything will eventually find its way into the public sphere anyway. Union Square Ventures investor Fred Wilson, however, thinks there is a way to manage your reputation, namely having your community of friends and those who know you through social networks defend you. Pete Kazanjy says his new service Unvarnished, a social network for reputation management that launched yesterday, takes something from both of those ideas.
Unlike LinkedIn, which gives a user ultimate control over what appears on their profile, Unvarnished takes the same approach as Yelp does to restaurants: Anyone can create a profile for any person and then review them, at which point the person being reviewed can “claim” their profile. They can’t delete or vote on negative reviews they’ve received, but they can respond to them — and they can encourage their friends, coworkers and social network followers to vote on them or provide their own.
Perhaps the most controversial aspect of Unvarnished is that the reviews are anonymous (Kazanjy prefers to say that the reviewer’s identity has been “obscured”) so that you never know, for example, who exactly provided that two-star rating. Although it seems like the kind of thing that no one in their right mind would want, Kazanjy says such anonymity is a crucial part of what makes Unvarnished different from LinkedIn. Human nature, he says, means that the reviews on a LinkedIn profile are almost always positive, and are often so banal and vague that they convey virtually no real information whatsoever.
More on Social Networks
The Twitter Highlights of Foursquare CEO’s Where 2.0 Talk
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Twitter Finally Attempts to Filter Tweets
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Margaret Atwood Gets “Sucked Into the Twittersphere”
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UPDATED: Are Your Facebook Friends Really Who They Say They Are?
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In some cases, those reviews may even be flat-out wrong. But no one will actually say what they really think because they don’t want to offend the person they’re reviewing — and besides, no one would ever authorize anything less than an enthusiastic review on their LinkedIn profile. Which, Kazanjy says, is like letting the owners of restaurants control what reviews appear on their Yelp pages — it ensures that nothing bad ever appears, and thus that no one ever gets a completely objective summary of all the information about that restaurant.
Even though you don’t know the identity of the person who left that bad review on Unvarnished, Kazanjy says the system is designed to track their behavior throughout the site, and that over time it creates a kind of persistent identity that’s almost as good as knowing who the person is (and users can reveal themselves in a comment or review at any time if they want to). Reviewers gain trust within the system by providing more reviews, and the service has an algorithm that looks at how long they’ve been a member, how many of their reviews are one-star vs. four or five, and so on. Users are awarded badges — new, novice and trusted — based on their activity, that others can view.
The bottom line is that the principle behind Unvarnished is a very real one: Your reputation is already being outsourced, whether you like it or not. All you can do is respond to criticism wherever it appears, and to get your friends and coworkers to do the same. Unvarnished offers a way to do that all in one place. It’s a valiant effort — but will it take off? The biggest issue for the service is that not everyone is going to want to confront those negative reviews, and/or hustle their friends to review them positively to counterbalance them. Of course, people already do that to some extent with LinkedIn, so what Unvarnished has to do is show that there is more value in the way it approaches online reputation.
Post and thumbnail photos courtesy of Flickr user seeveeaar
CNN_Big_Tech
Mathew's_Posts
NYT_Enterprise
SYN_Feature_Enterprise
Social_Web
Startups
facebook
LinkedIn
Reputation
Unvarnished
from google
Unlike LinkedIn, which gives a user ultimate control over what appears on their profile, Unvarnished takes the same approach as Yelp does to restaurants: Anyone can create a profile for any person and then review them, at which point the person being reviewed can “claim” their profile. They can’t delete or vote on negative reviews they’ve received, but they can respond to them — and they can encourage their friends, coworkers and social network followers to vote on them or provide their own.
Perhaps the most controversial aspect of Unvarnished is that the reviews are anonymous (Kazanjy prefers to say that the reviewer’s identity has been “obscured”) so that you never know, for example, who exactly provided that two-star rating. Although it seems like the kind of thing that no one in their right mind would want, Kazanjy says such anonymity is a crucial part of what makes Unvarnished different from LinkedIn. Human nature, he says, means that the reviews on a LinkedIn profile are almost always positive, and are often so banal and vague that they convey virtually no real information whatsoever.
More on Social Networks
The Twitter Highlights of Foursquare CEO’s Where 2.0 Talk
Tech Insider
Twitter Finally Attempts to Filter Tweets
Tech Insider
Margaret Atwood Gets “Sucked Into the Twittersphere”
Tech Insider
UPDATED: Are Your Facebook Friends Really Who They Say They Are?
Tech Insider
In some cases, those reviews may even be flat-out wrong. But no one will actually say what they really think because they don’t want to offend the person they’re reviewing — and besides, no one would ever authorize anything less than an enthusiastic review on their LinkedIn profile. Which, Kazanjy says, is like letting the owners of restaurants control what reviews appear on their Yelp pages — it ensures that nothing bad ever appears, and thus that no one ever gets a completely objective summary of all the information about that restaurant.
Even though you don’t know the identity of the person who left that bad review on Unvarnished, Kazanjy says the system is designed to track their behavior throughout the site, and that over time it creates a kind of persistent identity that’s almost as good as knowing who the person is (and users can reveal themselves in a comment or review at any time if they want to). Reviewers gain trust within the system by providing more reviews, and the service has an algorithm that looks at how long they’ve been a member, how many of their reviews are one-star vs. four or five, and so on. Users are awarded badges — new, novice and trusted — based on their activity, that others can view.
The bottom line is that the principle behind Unvarnished is a very real one: Your reputation is already being outsourced, whether you like it or not. All you can do is respond to criticism wherever it appears, and to get your friends and coworkers to do the same. Unvarnished offers a way to do that all in one place. It’s a valiant effort — but will it take off? The biggest issue for the service is that not everyone is going to want to confront those negative reviews, and/or hustle their friends to review them positively to counterbalance them. Of course, people already do that to some extent with LinkedIn, so what Unvarnished has to do is show that there is more value in the way it approaches online reputation.
Post and thumbnail photos courtesy of Flickr user seeveeaar
march 2010 by rahuldave
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