If Google was looking for a warm welcome for its Chrome OS and the new Cr-48 laptops it’s currently giving away to select beta testers, well then, it was wrong. The actual hardware has received a reception colder than Scrooge’s heart. Folks at TechCrunch have given it a verbal lashing that would make a drill sergeant proud. For past three days, I’ve been using the Cr-48 and here are my impressions.

The Mini-Review

First, the hardware:

The boot-up is extremely fast, and the log-on process is smooth and speedy, as long as one has a Google Mail account. (Google Apps ID doesn’t quite work.)
The screen is great, but the graphic capabilities are pretty limited.
There is a single USB port and a flash memory card slot. Frankly, having lived with the old MacBook Air with a single USB port, I don’t see much of a problem.
The trackpad is awful.
I love the dedicated Search button and would love to see it on all computers.
The laptop picked up most of the commonly used USB peripherals. Both a Logitech mouse and a Microsoft optical mouse worked just fine, without need for special discovery or driver installs.

Second, the User Interface/Experience:

The Interface is rough around the edges, and what you see is essentially the Chrome web browser.
It takes too many cues from Microsoft Windows, which is understandable, considering they are going after the mainstream and enterprise market.
The OS needs better font support, and reminds me of some early Linux distributions.
The user experience expects us to come to the idea of using browser tabs instead of apps, a weird notion, but not that strange if you’ve used the Chrome browser as your primary browser and are used to cloud-based services.
If you use Google Chat and Google Tasks, then you easily understand the idea of “Panels,” a new feature inside Chrome OS that runs in small, easy-to-access panes at the bottom right of the browser.
Even the best web apps currently available at the Chrome Web Store are a work in progress.
The biggest challenge for Google’s Chrome OS is going to be fighting against many life-long habits of using a desktop OS.

Now for the Cloud-based Services:

Despite being severely underpowered, there’s one thing the device does very well: let you use Google apps, especially Google Docs, Gmail and other cloud services (from Google) without a problem.
The YouTube experience is marginal at best, and Netflix doesn’t work.
Most of your browser-based apps will work, but Adobe Flash on Chrome OS is like a toddler learning to crawl. It will be a long time before it gets to the maturity of Adobe on Windows platform. Adobe has already stated that it plans to improve its integrated Flash performance in Chrome OS, essentially calling it a “work-in-progress.”

Bottom line: Will I use Cr-48 or something like it as my primary computer? It would be tough for me –I admit I have a life-long habit of using a full desktop operating system — to make Chrome OS my primary computing experience. That doesn’t mean I won’t keep an open mind, but for now, it’s a no-go for me. My more portable, 2.13 GHz MacBook Air is the machine I like, and even as I spend a lot of time inside the browser, I prefer a desktop with the Chrome browser and raw power. Plus my Mac has Silverlight, which lets me play Netflix and use third-party, native apps such as Reeder.

As Google stated very clearly, this particular device isn’t going to be sold in the market; its partners are going to make devices that consumers can buy. I hope they do a better job and come up with more attractive hardware.

The real story to focus on is the ChromeOS, what it really means and whom it targets.

So let’s do that instead.

The Rise of the Web OS

The growth of Google has coincided with the shift to the web. Google is a company that has been a believer in networked computing from its very inception. Since 2004, an increasing amount of our focus and attention has been devoted to the browser and what we can do inside the browser. The so-called Web 2.0 concept only helped enhance the inside-the-browser experience, thus slowly replacing desktop as our primary focus of attention.

Thanks to new technologies, ample bandwidth and Moore’s Law, the concept of a web operating system has become a reality. The web isn’t really an OS in the classical sense of the word, but instead is a platform to do things: for making phone calls, playing games, writing documents, sending emails, instant messaging and even photo editing. These are some of the tasks some of us old fogeys still do on our desktop operating systems using desktop software, but slowly and surely that desktop era is coming to an end.

Google last week announced its much-awaited cloud OS, the Chrome OS, which is nothing more than just a browser running on a stripped down version of Linux to capitalize on the hardware features such as audio and video. In the end, Chrome is about doing things on the web, inside a browser. Apple, of course, has taken a different tack for its cloud OS. The iOS which powers iPhone, iPod touch and the iPad fosters the idea of using small chunks of code for doing specialized tasks and embedding the browser inside these apps.

In a blog post this past week, Google CEO Eric Schmidt wrote:

So we’ve gone from a world where we had reliable disks and unreliable networks, to a world where we have reliable networks and basically no disks. Architecturally that’s a huge change—and with HTML5 it is now finally possible to build the kind of powerful apps that you take for granted on a PC or a Macintosh on top of a browser platform. You can build everything that you used to mix and match with client software—taking full advantage of the capacity of the web.

The Enterprise

As a consumer, one is going to find Chrome OS very limiting, especially since have some pre-conceived notions about what a personal computer is supposed to do. In addition, the availability of smartphones and tablets makes Chrome OS less necessary form a consumer standpoint because they are more consumer-friendly and quite capable devices.

Google’s own Android OS is already in front of the consumers (in form of phones and tablets). It will be sometime next year when the first Chrome OS devices will come to the market, and it won’t be until end of 2011 when (or if) Chrome OS become a viable option in the market place. By then, as I wrote earlier, “who knows where Android will be?” If the early popularity of tablets is any indication, consumer computing is moving towards the tablet form-factor and for Android – that is indeed a good thing.

In comparison, Chrome OS is ideally suited for business environments that need lots of low-cost computers designed to do certain specific tasks cheaply and without much maintenance. Rolling out centrally managed apps minus security problems and maintenance hassles has been the Holy Grail for corporate computing. Chrome OS and HTML5-based web apps that run inside the browser are a perfect solution, as I argued in my earlier post.

Our GigaOM Pro analyst David Card agreed in his research note (subscription required):

Chrome OS also suffers from awkward positioning, both externally to developers and potential customers, and internally within Google’s own product line-up. While it’s true that PCs serve both companies and consumers, the value of the Network Computer premise appeals only to enterprise IT managers. Its manageability and simplified functionality play best in applications like airline reservations, point-of-sale terminals and ATMs, or in limited-application mobile devices used in shipping and store inventory management. Yet at least for now, app stores are purely consumer offerings. The apps Google showed last week all came from media companies (New York Times, NPR, Sports Illustrated), Electronic Arts and Amazon.

Google will be best suited to focus Chrome OS and all its energies on business buyers — call centers, retail outlets and airlines to start with — and forget about the consumers.

Related content from GigaOM Pro (sub. req.):

Report: The Future of Netbooks
Google Takes the Open Battle to Apple on Multiple Fronts
Google Chrome OS: What to Expect

Between packing up to move apartments and keeping an eye on Twitter’s Chirp conference, I’ve been playing around with a new 15-inch Macbook Pro, one of the many new laptops introduced by Apple earlier this week. The 15-inch devices, which use Intel’s i5 and i7 processors while the 13-inch Macbook Pro uses the Intel Core 2 Duo chip, look virtually no different than they did before, with unibody styling and the same screen size, weight and number of ports. The only visible change is in the design of the mag-safe power connector, which is now clearly inspired by the MacBook Air charger. [Digg]

The real change in these new laptops is under the hood — in the stuff you can’t see. It all starts with the integrated( Intel graphics) and discrete (Nvidia’s GeForce 330M GT) graphics chips, which can be found in both the 15- and 17-inch machines. The 13-inch Macbook Pros use the 320m chip. What Apple has done in this most recent update to its line-up is make switching between two graphics modes automatic, depending on the task at hand. For instance, a simple application such as Mail or Safari by default uses the embedded/integrated graphics engine, while more graphics-intensive apps such as Premiere or Aperture automatically switch to the more muscular graphics chips.

So what’s the big deal about this? First, you get a smoother performance. But the big impact is on the battery life of these laptops, especially with the 13 inch Macbook Pros. While the previous generation of MacBook Pros used Nvidia’s 9400M integrated graphics engine, the new line-up uses the new Nvidia 320M. The old chip had 16 cores while the new 320M has 48. And yet the 320M, despite being more muscular (it provides an 80 percent performance gain over the 9400M) is 40 percent more energy efficient. That boosts the battery life of the laptops by as much as three hours, which means Apple is offering total battery life of between 8 and 10 hours on the new MacBook Pros.

I’m pretty sure Apple made more tweaks than just that in order to get those 8-10 hours, but graphic chip optimization has to be right up there when it comes to squeezing more out of the battery. Maybe because it makes both the hardware and the operating system it’s able to get more from the batteries on its machines.

These tweaks reminded me of something uber-investor and Sun Microsystems co-founder Vinod Khosla, who will be speaking at our Green:Net conference on April 29, said recently — that by innovating around the internal combustion engine, we can substantially improve car mileage. Others believe that by writing more efficient, smarter software, more life can be squeezed from the current generation of battery technology. Apple is certainly proving that.

Oh and in case you were wondering about the machine itself, it is really really really fast. Much faster than my old MacBook Pro, which has an SSD drive and 8 GB of memory. Apps start in a blink of an eye and even iTunes works as if it was suddenly Barry Bonds. If you want to know anything specific, go ahead and ask me, and I will do my best to answer your questions.

Microsoft today launched a line-up of mobile devices called Kin. Built by Sharp and going on sale through Verizon Wireless starting next month, the phones are targeted at young people — mostly teenagers — and are the handiwork of members of the Danger team, which Microsoft acquired in February 2008 for $500 million.

I attended the Kin launch largely because I was curious as to what Microsoft’s response to the Apple-Android assault on the smartphone market would look like. After all, it’s not like anyone will be able to buy a Microsoft-branded Windows Phone anytime soon. Apparently I wasn’t the only one who was curious — the event was packed to the gills. So like everyone else there, I gave the first two models to be launched — the Kin One and Kin Two – a try, only to find myself quickly overwhelmed by all the things taking place on the screen.

But I’m getting ahead of myself.

Let me start by accentuating the positive: The two devices are extremely well built and are exceptionally fast, with touchscreens that are positively spritely compared to their Android-based rivals. In fact, I would go as far as to say that the company has done a great job of cobbling together solid hardware that’s chock-full of features. The Kin Two in particular felt nice and sturdy; its slide-out keyboard was comfortable and its overall look was as appealing as the Palm Pre. OK that last bit was a joke, but it does look very much like the Palm device.

Marry that hardware to a superb 3G network like Verizon’s and you are in for a great experience, especially when accessing Internet-based services, whether they be photos, videos or contacts. Snapping photos or videos and loading them to the web using the Kin phones is dead simple.

Another excellent feature of the Kin phones is their tight integration with Microsoft’s Zune Music Service. Accessing music through the service was a totally mind-blowing experience — fast, responsive and easy to use. Whether that’s due to Verizon’s network or some under-the-hood trickery, I don’t know, but in the future I will expect all music services to be as good as this one.

Unfortunately all this goodness doesn’t add up to a great phone, because the user experience was cluttered and confusing. The opening screen, which is a grid divided into squares, is so busy it reminds me of Times Square on a Friday night.

Microsoft’s Kin can be divided into three components — the Loop, the Spot and the Studio. The Loop is essentially a social aggregation service that is very much like Motorola’s Blur except a tad more polished. It allows you to get updates from Facebook, Twitter, MySpace, etc.

And as with the Moto Blur, it’s a good idea but one that causes visual dissonance — which is even more profound if you’ve ever experienced the picture-perfect serenity of an iPhone OS-based device. The lack of visual polish extends to the Spot, a sharing service that allows you to share  photos, texts and web pages with almost anyone by simply dragging them to a “spot” on your phone.

Again, a great idea, but one that needs some spit and polish.

Photo of Kin Studio By Microsoft

The most stunning part of the package is the Kin Studio. I absolutely love this feature, which offers a visually delighful way to save everything you’ve created on the phone to the Internet and then access it from any web browser. Use it in concert with a Facebook account and suddenly you have a whole new way of managing information. If Microsoft is smart, it’ll turn this into a freestanding service. Think of this as Microsoft’s version of Apple’s MobileMe, albeit one that works with all devices, regardless of their operating environments.

As you might have guessed by now, there’s a lot I like about the Kin line of phones and yet they left me feeling as satisfyied as I do after eating a quick Chinese meal at the food court. I found the overall experience to lack a certain coherence, and ironically I think the problem with the Kin line as it stands now can be summed up by this bit from the Microsoft press release:

With KIN, social networking is built into the fabric of the phone. KIN has a fun, simple interface, which is designed to help people publish the magazine of their life by making the people and stuff they love the focus rather than menus and icons.

Exactly — it’s trying to do too many things at once. And in the process, it’s defying what has become standard user behavior among young people: trying and buying applications. As AdMob CEO Omar Hamoui once told me: Apps are the new entertainment. From that perspective, Microsoft may have missed a step here, especially given its odds. Indeed, at least one analyst suggests that nearly 31 percent of American teenagers want an iPhone in “the next six months, up from 22% last fall and nearly double the 16% who wanted one a year ago.” From Fortune:

“We believe that the teen demographic is a critical component of long-term growth in the digital music and mobile markets,” wrote Piper Jaffray analyst Gene Munster. “And Apple is taking its leading position in music and mobile markets.”

Well the good news is that Microsoft is at least is playing in the right market now.

Digg, the San Francisco-based social media company, is dropping MySQL and instead betting its future on Cassandra, an open-source data store. It’s just the latest sign of the growing popularity of the software, which was developed (and open sourced) by Facebook to search through its inbox. While Facebook has since backed off Cassandra, Digg plans to open source all its work on Cassandra and champion the software’s development and adoption.

In a blog post on the Digg blog, John Quinn, Digg’s VP of engineering, writes:

Perhaps our most significant infrastructure change is abandoning MySQL in favor of a NoSQL alternative. To someone like me who’s been building systems almost exclusively on relational databases for almost 20 years, this feels like a bold move.

What’s Wrong with MySQL?

Our primary motivation for moving away from MySQL is the increasing difficulty of building a high performance, write intensive, application on a data set that is growing quickly, with no end in sight. This growth has forced us into horizontal and vertical partitioning strategies that have eliminated most of the value of a relational database, while still incurring all the overhead.

Digg is just the latest high-profile convert to the NoSQL world. Instead of using databases such as MySQL, many of the companies that deal in near-real-time information are opting for new kind of data stores — most of them open source, such as Cassandra and CouchDB.

Cassandra is roughly the open-source equivalent of Google’s Big Table. It was intended by Facebook to solve the problem of inbox search; the company needed something that was fast, reliable and had the ability to handle read and write requests at the same time. Messaging in an environment as heavily used as Facebook requires a system that can not only store data but also provide results for search queries at blazing fast speeds.

Stu Hood, the technical lead for the search team in the Email & Apps division of Rackspace, recently said:

I think that distributed databases solve a problem that a lot of companies with large datasets have had to solve independently in the past…Cassandra has an approach that hybridizes the Bigtable and Dynamo models, where a lot of its competitors chose to take one path or the other. Over the Bigtable clones, Cassandra has huge high-availability advantages, and no single point of failure (possible because of the eventually consistent approach). When compared to the Dynamo adherents, Cassandra has the advantage of a more advanced datamodel, allowing for a single “row” to contain billions of column/value pairs: enough to fill a machine. You also get efficient range queries for the top level key, and even within your values.

Data Presentations Cassandra Sigmod
View more presentations from jhammerb.

In a post last year, contributing writer Gary Orenstein pointed out that thanks to these attributes, Cassandra has potential applications beyond inbox search that include “recommendation engines, targeted advertising, and content search, particularly when you combine many concurrent inputs and output requests to the same data set.”

Digg is a prototypical application. The company tells me that it gets:

40 million visitors a month, who in turn account for roughly 500 million page views a month.
20,000 daily submissions

It also generates:

170,000 daily Diggs
19,000 comments

As these numbers suggest, there is a high amount of interaction between the system and its users. No wonder Digg digs Cassandra!

Related content from GigaOM Pro (sub req’d):

What Cloud Computing Can Learn From NoSQL.