Details matter.

Moneyquote: "As forward thrust was lost, downward momentum was gathering. Instead of the wings slicing neatly through the air, their increasing angle of attack meant they were in effect damming it. In the next 40 seconds AF447 fell 3,000 feet, losing more and more speed as the angle of attack increased to 40 degrees. The wings were now like bulldozer blades against the sky. Bonin failed to grasp this fact, and though angle of attack readings are sent to onboard computers, there are no displays in modern jets to convey this critical information to the crews."

Details matter.

It's a start.

In other words, a new coat of paint doesn't make a platform great. I'm looking at you, Ice Cream Sandwich.

Makes sense. But still want a bigger screen. How about 3.7"?

Clever.

Too safe but better than the current design.

Bottom line is notifications on iOS suck.

So fucking true.

The key is maintaining the delicate balance between style and function. A few of these do. Most, however do not.