Sounds like the TV business is ripe for disruption from Apple.

If you ask me, there's a lot of similarities between the two, far beyond retail.

Moneyquote: "'I don't think you understand. We can't treat newspapers or magazines any differently than we treat FarmVille."

With those words, senior Apple executive Eddy Cue stuck to his take-it-or-leave-it business model of a 30% revenue share payable for transactions through the iTunes service. Despite my arguments to Mr. Cue in Apple's Cupertino, Calif., offices last year on behalf of news publishers seeking different terms, to him there was no difference between a newspaper and an online game.

It was a sobering reminder that traditional media brands have no preferred place in the new digital world. It also should be the defense's Exhibit A in the Justice Department's antitrust case against Apple and book publishers: The 30% revenue-share model is Apple's standard practice, not, as alleged by the government, the product of a conspiracy."

Good for Rex.

Interesting.

Un-fucking-real.

Yet another example of proof of Apple capturing the mindshare of our society.

Someone just got called out.

The execution of an idea is worth as much if not more, as the idea itself.