"Instagram’s users have been trained differently. Not only were they trained on a completely different technology – one where sharing a photo takes essentially the same amount of time as sharing text – but Instagram’s simple photo filters taught them that every photo they take, even on a smartphone, can be breathtaking.
Instagram convinced users that every image from their life – their stupid cat, the boring tree in their backyard, their hopelessly awkward teenage face – could be as visually stunning in reality as in their mind. It’s a positive feedback loop that would arguably work even as a single-player experience.
As a result, Instagram’s 30 million users started thinking about status updates as photos, not text. When they think of something really important that they want to tell their friends, they think about communicating that information as an image."

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