Would normally skip such a title but it's on A List Apart and, skimming through, looks pretty comprehensive and useful. To dwell over.

99 (and growing) policies from a variety of organisations. I haven't dug into this yet but if you're looking to develop a social media policy for your org you might find a good template here. I'd caution that while some are doing this well it's doubtful anyone's getting it completely right.

Articles on Mashable about Twitter are usually so niche as to be uninteresting or coloured by systemic bias around how the Mashable folk use it, but this one is worth a skim. In short, Twitter have changed their front page as seen by prospective new users which indicates a change in business strategy. Or "Twitter’s no longer about updating your friends, but about being THE place for global events." I don't want to read too much into this, and it doesn't affect how the infinite micro-communities function, nor how those introduced by word of mouth will use it, but it registers on my Interesting Radar.

I have no idea if this is useful to me. Jo Geary seems to like it. Might give it a look someday

Jon Bounds addresses the issue of people setting up Twitter accounts for their businesses and use them as individuals. He roughly divides it into two problems: <i>1) People that know you will get fed up of constant business tweets (if they aren’t heavy users or fans of your service). 2) People that care about your business are put off by the personal stuff.</i> I'd agree with most of what he's saying but would add this isn't such a problem when the person is the brand, as happens with many small arts companies and organisations. But on the whole some good advice. (Jon's been ill this week so this was written by Grumpy Jon. I like Grumpy Jon.)

Bit of a no-brainer but a useful response to the attitude that EVERYONE has to be online socially. Some people simply shouldn't blog or Twitter or whathaveyou. That's not an excuse for those who should but are just scared but it should be taken into account.

Twitter have finally written a comprehensive guide to how businesses can use their service commercially. It's geared towards etiquette with some nice case studies the seem to emphasise the conversation and not pissing people off. It's a bit of a tightrope and there are no blanket rules (don't spam people with promotional links, unless people are following you for promotional links, and so on) but I can't see any major problems with this document.

A nice overview of the role of a "social media expert" in a large organisation. It's all about changing the culture. Two quotes:

my goal was not to create one smaller team of geeks who blog and Tweet all day, but to get all 500+ people on the team to know, understand, and use social media just as they know, understand, and use press releases, email pitches, and town hall meetings.

and

Sure, there will always be a need to call in the “experts” – the people who live and breathe this stuff – but for the most part, every communications professional needs to understand social media and its place in the overall mix of communications strategies and tools. If I hear one more person tell me that they’re “too old for this stuff,” or that “I’m just not ready for that,” all you’re really telling me is that you’re not interested in being a really good communications professional. These types of people won’t last for much longer anyway.

"The famous hockey player Wayne Gretzky once said: “A good hockey player plays where the puck is; a great hockey player plays where the puck is going to be.” In this post I want to uncover the obstacles to self-promoting music and suggest an alternate path that will take you where the puck is going to be."